Uhrmann

Uhrmann (UHRMANN) is the witch form of Inui Itsumi. She never appeared in the original anime, but her familiars battle Sayaka in Episode 8. Her familiars make a brief reappearance in The Rebellion Story

Uhrmann would make her first appearance in the the anime's original manga adaptation. She was formally introduced with her familiars in Magia Record, where she would also be given a backstory in the event "Nagisa Momoe's Wish Comes True."

Witch Card

犬の魔女。(未登場)その性質は渇望。誰からも誰よりも愛されたくてしょうがない犬の姿をした魔女。その結界内に入った人間はこの魔女に関心を抱かざるを得ない。この魔女を倒したくば偽りの愛をもって示せ。

Uhrmann
Runes	UHRMANN
Type	Canine witch
Nature	Craving
Episodes	Magia Record (Magia Record Story Nagisa Momoe's Wish Comes True)

The canine witch (has not debuted), with a craving nature. She has taken on the form of a dog in the vain hope of being loved by all and more so than anyone else. Humans who enter her barrier can't help but embrace her in concern. One hoping to defeat her can do so by feigning love.

Minions

犬の魔女の手下。その役割はインテリア。全く意思を持たずにただ回転しているだけのマネキン。誰からも愛されなかった犬の魔女は意思を持つ手下を創造することが出来なかった。

Bartels
Runes	BARTELS
Type	Canine witch's minions
Duty	Interior design
Episodes	Episode 8, The Rebellion Story, Magia Record

The canine witch's minions, whose duty is interior design. They have no will and are simply mannequins who revolve in place. A canine witch, unloved by anyone, was unable to create minions with free will.

History

Original Anime

While Uhrmann doesn't make an appearance in the anime, her familiars do. The Bartels appear in Episode 8 where Sayaka desperately tries to defeat them after discovering she can no longer confess to Kyosuke. All they do is spin and they cannot attack (which is in line with their witch card description).

The Rebellion Story

The Bartels reappear briefly in The Rebellion Story as a part of Sayaka's orchestra. They do nothing but stand or spin.

Magia Record

Uhrmann and her familiars make their first united appearance in Magia Record. Their descriptions are the same apart from Uhrmann, excluding the part 'has not debuted'.

Plot summary

Please be aware that the summary below is in the Magia Record's timeline.

Warning, this section contains spoilers.
According to the Event Story "Nagisa's Wish Comes True", her human name is Inui Itsumi (伊津見尹縫）. She is curious about a man named Sho (most likely one of the men who met Sayaka in Episode 8), whom she loves. At that time, Mitakihara City is visited by a magical girl calling herself Yu, who is known to others as the "Sleepwalking Ghost" (夢遊の亡霊), and kills people whose names appear on her "bad person" list. One of these names is Sho, who Inui blindly believes to be a good person so strongly that she cannot concentrate on hunting witches. When Yu attempts to kill him, Inui arrives and attempts to fight her, but loses. After her defeat by Yu, Inui's body and soul gem reach their limit. She finally realizes that Kyubey's motive is to make magical girls become witches, but it's too late, and she turns into Uhrmann in the same hospital in which Nagisa Momoe's mother is being treated. Nagisa soon thereafter attempts to defeat Uhrmann in order to demand gratitude from her mother, but ends up failing and fainting. Eventually, Uhrmann is killed by Yu.

Madogatari Song

Your Tail is Particularly Bizarre (おまえの尻尾は、とりわけ滑稽だ)

Original text

Translation

＊下手な合成音声のような声で

アハハハハハハハ
　　「アハハハハハハハ」

プラスチック　「おまえのまつ毛」
セラミック　「おまえの小指」
エポキシ　「あまえた心臓」
メラミン　「おまえは誰だ」

アハハハハハハハ

　　「アハハハハハハ」

＊In a voice like bad synthesized speech

Ahahahahahahaha
　　"Ahahahahahahaha"

Plastic "Your eyelashes"^[1]
Ceramic "Your pinky finger"
Epoxy "A spoiled heart"^[2]
Melamine "Just who are you?"

Ahahahahahahaha
　　"Ahahahahahahaha"

↑ In this stanza, each line is seven syllables long in Japanese
↑ In the sense of "spoiled child"

Observations

Uhrmann and Bartels are German family names instead of given names
The Bartels' labyrinth in the television version of Episode 8 had a blue-green patterned background. In the BD version and later, the labyrinth was changed to be fully black with coloured sparkles. This design is the one used in Magia Record
Uhrmann's tail has a Bartel-like doll at the end of it, which remains for a time after the main body disappears when she is defeated in Magia Record.
- This implies it may be her true body, with the main dog body being a form it adopted to be more appealing to others.