Headless Mami refers to an infamous community joke spawning after the conclusion of episode 3, in which the witch Charlotte decapitated Mami by biting her head off. At the end of the episode, Mami had thought that she had already slain the witch in its "plushie" state but was surprised to discover that the witch had another, caterpillar-like form (its real identity). Episode three itself was met with predominantly startled reactions from fans, as the the previous two brought forth an illusion that the series was a typical shoujo anime.
- Episode three aired on January 20th, 2011.
- Episode three was also the first episode to feature the Magia ending theme. Combined with the sudden, gory, and horrifying nature of Mami's death at the end, the song instantly revealed series' true nature as ominous, twisted, and dark. This was a stark contrast to the previous two episodes, which featured Mata Ashita due to its light tone and "carefree" tune (though the lyrics in this song are also quite sad, but most English-speaking viewers would not be able to understand the Japanese to notice).
- Since previous two episodes made the audience believe that the Madoka Magica series was likely going to be like a regular magical girl anime - with themes of love, friendship, and spirit in abundance - the shock value that the scene provided was much more powerful. As a result, episode three has gained a massive notoriety among the fandom largely due to the deceptively innocent nature of the series.
- Current Puella Magi fans usually find that the conclusion of the episode is uniquely humorous, as it is now often used as the subject for tricking/trolling newcomers into believing the show is indeed one of love and friendship. Once the battle scene featuring Mami and Charlotte plays, however, they immediately realize that they have been fooled or eventually come to gripes with the realistic tone of the anime.
- The actual headless jokes spawned shortly thereafter. The jokes manifested themselves in many different ways, ranging from small puns (i.e; "Don't get ahead of yourself, Mami!"), USB flash-drives featuring her head as a removable cap (found in the gallery below), to official tickets for movies.
Being a flash drive is suffering.
The first movie's official ticket. Urobuchi loves to bully his own characters.
Who needs a head when you've swag?
Lego Batman? Pffft.