Kanoko Yayoi

Kanoko Yayoi
Japanese Name	矢宵 かのこ (Yayoi Kanoko)
Voiced by	Japanese: Ai Kakuma
ID No:	3001
Release Date (JP):	August 22, 2017
Release Date (NA):	June 25, 2019

Kanoko Yayoi is one of the original characters of the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record

General Info

Physical Features
Age	16
Eye colour	Dark green
Hair colour	Brown (with blue hues when transformed)
Height	160cm
Magic
Soul Gem	Dark green gem in the shape of a needle threader (choker)
Weapon	Sword (resembling a giant sewing needle)
Witch Form	Broderie
Powers and Abilities	Sewing (To sew anything with thread)
Wish	“I want my parents to be able to work for 30 more years.”
Other
Japanese pronoun	watashi (私)
Known relatives	Unnamed parents
Origins	Kosho Ward
School	Mizuna Girls' School, Tenth Grade
Affiliation	Kamihama Magia Union

Game Info

Stats, Connect, Magia Data

Rarity Final Lv Type Attribute 2★→ 5★ 100 Attack STATS HP ATK DEF Initial 3085 1287 1072 Max at ★2 9668 4061 3405 Max at ★3 12247 5145 4322 Max at ★4 16106 6769 5691 Max at ★5 21188 8656 6681 Max SE 24277 9872 8892 Disks Connect: Our Collaborative Design! ★2 Damage UP [III] & Guaranteed Charm ★3 Damage UP [V] & Guaranteed Charm ★4 Damage UP [VII] & Guaranteed Charm ★5 Damage UP [IX] & Guaranteed Charm Magia: Yayoi Collection ★2 Damage to Single Enemy [I] & Guaranteed Charm (Single / 1T) ★3 Damage to Two Random Enemies [III] & Guaranteed Charm (Single / 1T) ★4 Damage to Three Random Enemies [V] & Guaranteed Charm (Single / 1T) ★5 Damage to Three Random Enemies [VII] & Guaranteed Charm (Single / 1T) & Attack UP (Self / 3T) & Charged Damage UP (Self / 3T) Doppel: Broderie ★5 Damage to Four Random Enemies [IX] & Guaranteed Charm (Single / 1T) & Attack UP (Self / 3T) & Charged Damage UP (Self / 3T)

Spirit Enhancement Data

Max Stat Bonuses HP ATK DEF Accele Blast Charge 2★ +3% +6% +2% +4% +2% +4% 3★ +4% +7% +3% +5% +3% +5% 4★ +5% +8% +4% +6% +4% +6% 5★ +6% +9% +5% +7% +5% +7% SE +6% +9% +5% +13% +8% +17% Spirit Enhancement MP Boost MP Gain UP When Over 100 MP [II] Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I] MP Boost MP Gain UP When Over 100 MP [II] Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I] Technical Adept Charge Disc Damage UP [II] Aiming Adept Chance to Anti-Evade [III] Magia Adept Magia Damage UP [II] Blast Adept Blast Damage UP [II] Parry Adept Chance to Evade [II] Charge Adept Charged Attack Damage UP [III] Critical Adept Chance to Critical Hit [II] Charm Edge Chance to Charm on Attack [II] Slash Strike Chance to Critical Hit [VIII] & Damage UP [III] (Self / 1T) CD: 8 turns

Summary

A Magical Girl who wants to become a fashion designer. The only child of a family that runs a sheet metal plant, her parents' expectations that she will take over the business stress her out. Although she gets strange looks, she is always serious.

Doppel Description

Broderie, Kanoko's doppel

The Doppel of torn seams. Its form is a thread-cutter. The master of this emotion loathes her Doppel, which wields the exact opposite ability to her own. Her Doppel is able to loosen the seams of anything it touches. Once it uses a tiny bit of magic to open up a small tear, it can widen that tear to destroy any object, or even any concept– a truly fearsome power to display. However, this Doppel only seems interested in destroying its master’s own creations. It exclusively targets and ruins things she’s already worked to stitch together. Additionally, this Doppel boasts abnormally strong self-replication abilities despite its low supply of magic, and in comparison to the magic that it retains via its overwhelming conservation of energy, its body is extremely large.

Side Story

Warning, this section contains spoilers.

Kanoko, having been offered a contract by Kyubey, struggles to decide what her wish is. After watching her dither, Kyubey asks why Kanoko so quickly believed he could grant her a wish. Kanoko says it's because she wanted to believe him. When Kyubey asks why, Kanoko says she has a dream: to become a fashion designer. Kyubey offers to grant that wish, but Kanoko she doesn't want to fast track it. Kanoko says she wants to be a fashion designer with her own ability, but admits there's an obstacle preventing it from happening. Kyubey offers to come back later, but Kanoko says she thinks that if he leaves he'll never come back. Kyubey says he won't, but Kanoko says she's the sort of person who follows her instincts. Kanoko explains to Kyubey that her household runs a small factory, which she calls "a back-street workshop". They only have a handful of employees, but get work from large companies. Kanoko's parents want her to take over the factory when she grows up, but Kanoko wants to follow her own dreams. She tells Kyubey she helps in the factory all the time, and her father wants to make her a full-time employee when she finishes high school. Kanoko says she wants to study fashion and establish herself as a designer instead. Kyubey says that she'll have to abandon the factory, but Kanoko says she can't do that either. Kyubey says he doesn't understand humans. Kanoko thinks, and gets an idea. She decides her wish will be: "My father and my mother...Please let them work happily for another 30 years!" Kanoko says that she'll have time to pursue her own dream, and take over the factory later. Kyubey is confused, but grants her wish. Kanoko internally apologizes to her parents, and asks them to be happy with her selfish wish, and to give her a little more time. Afterward, Kanoko talks to her parents. While they're furious that she doesn't want to work at the factory, she's able to persuade them into letting her do what she wants. In order to improve her designing ability, Kanoko joins her school's art club. Kanoko tries to draw a bowl of fruit, but the club members thinks it looks like a universe, with an apple as a black hole. Kanoko resigns from the club, thinking their senses are too different. Kanoko then decides to improve on her own, and creates countless clothing designs. She decides she needs to show them to someone to get an opinion on them. Kanoko chooses Ria Ami, a student at her school that works as a model. Kanoko thinks that Ria is not only knowledgeable about fashion, but can also help her get connections to people in the fashion industry. Kanoko introduces herself to Ria and shows off her designs. Kanoko thinks Ria's expression was unreadable for moment. Ria tactfully says that Kanoko's designs are "unique", and points out an outfit with hands sprouting out of the back. Kanoko says they're supposed to be shimeji mushrooms. Ria says she can't put a value on the designs. Kanoko then decides to head to Sankyoin Educational Academy to show her designs to Nanaka Tokiwa. Kanoko knows Nanaka is from a family that ran a flower-arranging school, and is reputed to have brains and looks. Arriving at Nanaka's school, Kanoko introduces herself and shows her designs. Nanaka looks over Kanoko's designs and says she thinks she understands. She also thinks the mushroom outfit is supposed to be hands growing out the back. Nanaka announces that the world will never catch up with Kanoko's clothing. Kanoko says she must be on a galactic level. Nanaka agrees and says humanity may grasp it in a thousand years. She suggests that Kanoko should take a spaceship and look for aliens that can properly understand her designs. She also suggests the trip be one way. Completely missing Nanaka's subtle insult, Kanoko decides the world is too narrow for her. She the decides she should show her designs to an "ordinary" person, thinking she might learn something. She decides to ask random people about her designs. The first people she calls out are Momoko Togame, Kaede Akino, and Rena Minami. Upon seeing the designs, Momoko hems and haws and asks Kaede what she thinks. Kaede says Momoko is being unfair. Rena then says that the designs are simply awful, saying they can't even be used as monster costumes. (She does recognize the mushrooms as mushrooms however). Rena berates Kanoko's designs for thirty minutes. Crushed by Rena's criticism, Kanoko thinks she'll only be able to make clothes for people with a high level of fashion sense. Kyubey appears and says Kanoko needs to fulfill her magical girl duties. Kanoko says she'll get to it, but feels her heart is in tatters. Kanoko spent several days depressed over Rena's words. Then a girl asks her for a favor. She says the art club wants to open a workshop for a downtown festival, and asks Kanoko if she can lecture on accessories. She says that Kanoko is good at handwork. Kanoko agrees, thinking she might find a way to solve her problems. At the festival, Kanoko uses a brass ring for her lecture. She narrates that she learnt crafts from her father since she was a child, yet she had to set them aside for the pursuit of fashion. Kanoko can't help but cry during the lecture. Suddenly, she sees Kaede in the audience. Kaede is with two of her friends, Kako Natsume and Emiri Kisaki. Kaede recognizes Kanoko, and Emiri asks Kaede to introduce them. Kanoko wonders if this is a sign. Kaede explains what happened to the other girls, but left some parts vague. Emiri asks if she could see the clothing designs. Kanoko thinks Emiri is too similar to Rena, but ultimately decides to face her fears and show the designs. Emiri says the designs are weird and hilarious. She also says the designs are actually exciting. Kanoko is relieved. However, Emiri says the mushroom costume is gross. Emiri suggests that Kanoko's designs need some accessories. When Kanoko sees Emiri's examples, she gets a blast of inspiration. Kanoko declares she can fuse her fashion with the metal processing techniques and factory work she learned. Kanoko thanks Emiri profusely, and then thanks her parents for helping her find this idea. Kanoko thinks she will create a line of clothing called "Yayoi Style", and her "Metal Clothes" will take the world by storm. She imagines it will have such an effect on the fashion world that it will even extend to contemporary arts, and it will benefit her family's factory. Kanoko mentally announces that with her spacesuit designs she will really reach the stars. Kyubey then calls Kanoko's name, causing her to return from her thoughts. It turns out Kanoko hasn't even made her wish yet, and is still talking to Kyubey in her room. Kyubey says Kanoko was mumbling to herself with her eyes closed, and asks if she's decided on a wish. Kanoko says that she has decided, and that she's already imagined it all the way to the end. In other words, the entire side story only happened in Kanoko's mind. However it appears her wish is the one she imagined making. Kanoko says her image training was perfect, and that it's time to shock the world.

Costume Stories

Winter Outfit

Appearances

• The Last Magia
• Another Story Part 1: Chapter 8

Event Appearances

• My Diary With You
• And So, the Azaleas Bloom
• Magical Halloween Theater
• Another Daze
• New Year’s at Mizuna Shrine
• A la Carte Valentine
• April Fool's 2018
• Summer With Mikazuki Villa
• Kamihama Cheese Panic!
• A La Carte Valentine 2nd ~What If That Girl Took the Lead Role On This Day?~
• Rumors in Disguise
• Magia Clash!

Magical Girl Story Appearances

• Mami Tomoe
• Matsuri Hinata
• Ren Isuzu
• Seika Kumi
• Haruka Kanade
• Yuuna Kaharu
• Lil' Kyubey

Other Appearances

Kanoko appears in Mami's side story. Mami saves her from a witch and helps her come up with a name for her Magia.

Kanoko also appears in Ren Isuzu's side story. Ren compliments her "mushroom dress" design, and she gives Ren accessories made out of sheet metal.

Kanoko appears briefly in Seika Kumi's side story. She and Seika meet in a familiar's barrier. Kanoko wants to team up initially, but Seika's angry face scares her off.

Powers and Abilities

In Mami's sidestory, Kanoko says her ability is "sewing". She says she can sew two enemies together.

As shown in Chapter 10, Kanoko is capable of creating large needles that pull threads of great lengths.

Etymology

• Her first name is similar to the Japanese word for "mushroom", kinoko (茸).
• The characters of her last name mean "arrow" (矢) and "evening" (宵) respectively.
• Her full name may be a pun on Kinoko no yama (きのこの山, "mushroom mountain"), a Japanese snack shaped like mushrooms.

Trivia

• Her illustrator is "Punyan"
• Her Doppel's name, "Broderie", the French word for "embroidery", the craft of decorating fabric or other materials using a needle to apply thread or yarn.
  • Coincidentally, it is also a term for Baroque-style garden design, an ornamental garden made of sheared box hedges.

Gallery

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  Magia Record 2 Star card

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  Magia Record 3 Star card

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  Magia Record 4 Star card

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  Magia Record 5 Star card

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  In-battle Sprite

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  In-battle Sprite (Five Star)

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  Doppel Sprite

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  Valentine 2022

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  Magical Girl Seal 2019

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  Her family's sheet metal factory

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Memoria Cards

To edit a memoria's details, click on the specific memoria

Card	Effect	Cooldown	EN Text	JP Text
Pushing Forward (NA: Pushing Onwards)		Charm Eyes Normal Chance to Charm [IX] (All / 1T) 15 turns Max Limit Break Chance to Charm [X] (All / 1T) 13 turns	**Unique to Kanoko Yayoi** Aiming to be a fashion designer who can communicate with people around the world! I improve my fashion sense every day for my dreams. Her wacky sense hides the surprised response around her. While she is aware of such a reaction, she continues to make an effort.	目指すは世界中の人に通じるファッションデザイナー！夢に向かって日々ファッションセンスを磨いている。彼女の奇抜なセンスには、周りも驚きを隠せない。そんな反応をわかっていながらも、彼女は挫けずに努力をし続ける。
Runway to the World (NA: Runway to the World)		Blast Adept Normal Passive Blast Damage UP [II] Max Limit Break Blast Damage UP [III]	"No matter what you say, I'm going to walk my own runway! If I do that, I'll definitely make it out into the world eventually! Paris, Rome, Milan, New York, London... Surely someday, my clothes will conquer the scene!"	「何を言われようと私は私のランウェイを歩く！ そうすればいずれはきっと世界へ通じるハズ！ パリ、ローマ、ミラノ、ニューヨーク、ロンドン…。 いつかはきっと、私の服がシーンを席巻するから！」
High-Collar Modern Design Proposal		Eliminate Adept Normal Blast Damage UP [II] & Magia Damage UP [IV] (All/5T) 12 turns Max Limit Break Blast Damage UP [III] & Magia Damage UP [II] (All/5T) 10 turns	**Unique to Shizuka Tokime (First Sunrise ver.)** Kamihama's best sensibilities, pure kindness and innocent imagination. They were miraculously combined to create a very original and inspiring design proposal. “Hey... this is very fashionable nowadays.”	神浜随一の感性と、純粋な厚意と、無垢な想像力 それらが奇跡的に合わさって生み出された とてつもなく斬新でハイセンスなデザイン案 「へぇ…これが今どきのおしゃれなのね」
Popular from the Start		Sniping Magia Normal Defense DOWN [V] (Single / 1T) & Magia Damage UP [VI] (Self / 1T) 10 turns Max Limit Break Defense DOWN [VI] (Single / 1T) & Magia Damage UP [VII] (Self / 1T) 9 turns	A cute girl that looks very similar to a certain person that everyone knows. Where did this child come from? The child from the rumors? I can’t stop my interest in you from pouring out, what do you like about your home? The girl smiles at the surrounding crowd, can she make 100 friends?	みんなが知ってるあの人に、とっても似ている可愛い少女 この子はどこの子？うわさの子？ お家のことや好きなこと、飛び出す興味が止まらない 賑わう様子に少女もにっこり、友だち100人できるかな？
Wrap Them Up! These Shining Feelings		Gram Immunity Normal Passive ??? Max Limit Break Accele MP Gain UP [II] & Status Ailment Resistance UP [III]	Today is special because my heart is shining with my daily gratitude and sincerity... If you wrap it elegantly, you'll get the most unique gift in the world! ...No matter how well you wrap it up, can you ever fully hide this gift’s shine?	今日という日が特別なのは愛しい想いが輝いているから 日頃の感謝と真心をこめて… 上品に包めば、世界にひとつだけの贈り物のできあがり！ …どんなに上手に包んでも、この輝きは隠せない？
Card	Effect	Cooldown	EN Text	JP Text

External links

• Official Magia Record Website - Japanese

Gameplay Videos

• Recording of Kanoko's Transformation Video on Youtube (JP)
• Recording of Kanoko's Magia Video on Youtube (JP)
• Recording of Kanoko's Doppel Video on Youtube (JP)

Side Story and Costume Story Videos

• Recording of Kanoko's MSS on Youtube (JP): Episode 1/3, Episode 2/3, Episode 3/3
  • Recording of Kanoko's MSS on Youtube (NA)

Dialogue Lines

• Recording of Kanoko's Dialogue lines on Youtube (NA)