Puella Magi Madoka Magica Concept Movie

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Concept movie poster from Newtype's January 2016 issue.

A short four-minute concept film unveiled in surprise at Studio SHAFT's 40th anniversary event in winter 2015, Madogatari. The first animated Puella Magi Madoka Magica work since Puella Magi Madoka Magica the Movie: Rebellion, it features the return of the full Madoka Magica cast and staff. According to SHAFT CEO Kubota, the concept movie will be the core of a new Madoka Magica project, and serves as its trailer.

Presently, the concept movie remains legally unavailable to the public outside of the screening at Madogatari, and no announcement has been made of a streaming/home video release.


See: Puella Magi Madoka Magica Concept Movie/Transcript


See: Runes:Concept Movie


  • 2015/11/26 - A surprise press release states a new Madoka Magica short will be screened at the Madogatari event: Tokyo 11/27 to 12/12, Osaka 12/22 to 12/27, Sapporo 2016/02/09 to 2016/02/14. [1]
  • 2015/11/27 - The concept movie premieres at 3331 Art Chiyoda.
  • 2015/12/08 - An interview in the January 2016 issue of NewType clarifies that the concept movie leads to a new Madoka Magica project. [2]
  • 2015/12/22 - The Osaka Madogatari stop reveal an updated "Type-B" Concept Movie with new visuals. [3]


The theories below have not been proven yet.
Please keep in mind that they are fanmade theories, and not official material.
  • Mami features heavily in the concept movie, possibly hinting towards her reprising Madoka's protagonist role in the new project.
  • Fan speculation about the plot goes as follows: Homura lied to Kyubey at the end of Rebellion as she didn't actually create a new universe - she simply used the stolen part of the Law of the Cycles to expand her witch barrier to encompass the entire universe. However, this seemingly requires an insane amount of energy to maintain and once the maze collapses, Madoka will return to being a cosmological principle, and Homura's efforts will be for naught. Knowing this, Homura aims to trick Mami into becoming the goddess of justice, effectively replacing Madoka's soul with Mami's so that the former could remain in the world once the devil loses her grip on the universe.
  • The live and dead cats talked about in the dialogue may be referring to Kyubey.
  • The magical girls shown in the trailer may be magical girl forms of witches already seen in the anime and other media.
  • Based on dialogue, Hitomi could play a bigger role in the movie. She could already be a magical girl or become one.

Speculation gallery


Production Note, Image Note, page 115
  • Studio SHAFT often begin an anime production with a single "image board" to capture the mood and atmosphere of an anime. Kubota describes this concept movie as an "extravagant" animated image board for the future Madoka Magica project.
  • All original magical girls will appear in the project. Nagisa and Hitomi will also have important roles. Mami is also singled out as important as Mitsutoshi Kubota states and the movie will apparently strengthen the image of Mami as a "God of Battle,"
  • Madoka's ballet solo was based on "The Dying Swan," originally choreographed by Mikhail Fokine in 1905.
  • Kubota compares Mami's role to Guan Yu from The Romance of Three Kingdoms.
  • The Witch of Despair was a planned form of Kriemhild Gretchen in the original TV series.
  • Designs for the Wraiths seen in the trailer seem to come from Puella Magi Madoka Magica: Wraith Arc which were designed by Inu Curry.






See also