Puella Magi Production Note

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Production Note

Puella Magi Madoka Magica Production Note are a set of 496 pages in two volumes that were first sold in a limited edition version at Comic Market 80 from August 12, 2011 to August 14 2011. It is currently on sale to the general public. SHAFT, collaborating with graphics designer Milky Isobe, compiled and edited 352 pages of production materials and 144 pages of art by Gekidan Inu Curry. The book set measures 268 x 195 x 47 millimeters (about 10.5 x 7.6 x 1.9 inches) and 1.629 kilograms (3.59 pounds).

Each set contains a B5-sized illustration sheet of Madoka by character designer Takahiro Kishida.

The limited first edition sold at Comic Market 80 also has:

This, along with other Madoka-related merchandise, was reportedly sold out at the Aniplex booth around 11:15 am on the first day of Comic Market. Additional merchandise was added for sale the last two days of Comic Market 80.

A sequel was released in late 2014 for The Rebellion Story titled "Rebellion Production Note."

Key Animation Note

A follow-up to the Production Note, please go here for more information. There are seven volumes of the Key Animation Note.

Translations of Select Pages

Witch of cheesecake (early concept that later became Charlotte)

Translation courtesy of Neuchadjinys

Sketch English Japanese
Cheesecake witch cropped.png Full scan page here
Topmost left lines:
Weak witch
One-whole cheesecake
Upper middle:
"It's really a delicious cheesecake.
My dying mother wanted to eat it.
But, perhaps, I should have cured her disease instead.
However, that surely wasn't appropriate."
Right, top-to-bottom:
A witch-space that became the basis
for the witch of dessert from ep. 3 and the
minion of the witch of scribbles from ep. 5.
She became a magical girl for one-whole cheesecake,
and after becoming a witch, clings to that cheesecake.
The witch of dessert in the main series is the reverse of this;
she obtained "one single cheesecake"
in strict accordance with her wish.
After turning into a witch,
the only thing her magic cannot make is cheese,
and she became a very strong witch.
Left diagram:
It feels as if the scrambled-street parts
keep having yellow paint dumped on them.
A single cheesecake floats in the air.
The weird-looking witch stands atop it.
Middle, with diagrams:
Light source:
Dim yellow light from the center
They leer inward from under cover.
Mouse-looking things that scurry around underfoot (small)
Bottom diagram:
When the witch escapes, its space moves with it.
After being caught up in it,
the people who were in the previously-scrambled streets
pop out into the normal streets.
Bottom Right:
Upon the witch's death
Crushed into gooey-looking cheese
There's a small, high, mouse-like 'kiii-' or 'chiii-' noise.
Topmost left lines:
Upper middle:
でも、もしかすると、お母さんの病気でも 治してあげたらよかったカスラ。
Right, top-to-bottom:
ワンホールのチーズケーキで 魔法少女になり、
魔女化した後もチーズケーキに しがみついています。
本編お菓子の魔女は これとは逆に、
Left diagram:
ゴチャゴチャ街 部分に
黄色いペンキを ぶっかけまくってるカンジ
チーズケーキが ひとつ浮いてて。
その上に 変なマジョがのってる
Middle, with diagrams:
物陰から コソコソ 見てるだけ
ねずみ みたいなの足元 チョロチョロしてる ・小さき
Bottom diagram:
マジョ逃げると 空間ごと移動する
一度ゴチャゴチャ街へ まきこまれてから
Bottom Right:
「キー」とか「チー」とか 小さくカン高いネズミみたいな音。


Translation courtesy of Neuchadjinys Note: She was originally designed as the witch, then Albertine replaced Anja as the witch and Anja became the familiar.

Sketch English Japanese
Image Note 0029.jpg

Topmost left line:
#05 Back alley.
Upper left:
Weak witch
There isn't a clearly-defined barrier.
The green area is the barrier.
Painted green, no shadows in the green area.

Becomes like a stuck-on 2D poster.
The boundary line moves and bounces around.
Yellow balls bounce around only in the green area.
The witch continually chases them.
Middle left:
A character reminiscent of a Showa-era poster.
Stuck on. No shadow. No sense of depth.
Her lower body turns into a car and an airplane and such.
Lower Left:
Zooms around in the green area and chases balls.
In the end, it's less like she's fleeing and more like
she's just chasing more balls and scooting off somewhere.
She changes the humans around her into new balls,
and eats the balls if she gets hungry.
No matter how many new balls she gets, though,
because she isn't that bright, she loses them immediately.
She chases after balls throughout her whole life.
Topmost left line:
#05 路地裏。
Upper left:
緑色ベタぬり 緑の中は影なし
境界線 ぽよんぽよんうごく
*緑の中だけで 黄色いボールがはねまわってる
Middle left:
昭和のポスター みたいなキャラ
ベタッと 影なし。 立体感無視。
Lower Left:
緑の中を とびまわってボールを追う。
最後も逃げるというより ボールを追いかけて
彼女はあまり賢くないので すぐになくしてしまいます。
彼女は一生 ボールを追いかけて います。

Walpurgisnacht, Episode 10 version

Translation courtesy of Neuchadjinys

Sketch English Japanese
Image Note 0052.jpg

Topmost left line:
Rainbow light (Brocken spectre)
Upper left:
Basically the same as episode 1.
+Feels like there's bonfires here and there.
Episode 1 is "What on earth is going on here?"
Episode 10 is "It's like a ceremony"
Buildings are piled up
Lower left:
Bonfires here and there throughout downtown.
Tires, debris and dead bodies are piled up.
*In episode 10, Walpurgis is still only partially visible.
The whole thing suddenly snaps into focus in episode 11.
Right, top to bottom:
She will turn all of fate's misfortune to nothing.
She will flood the earth with magic,
and take all of humankind into her play.
A moving stage construction.

If everything is a play, no unhappy things will exist.
It may be a tragedy, but it'll all be part of the script.

The play stops on Walpurgisnacht,
and the earth does not turn even once more.
The story will not change.
Tomorrow, and the day after, is the night of Walpurgis.

Topmost left line:
Upper left:
+カガリ火のイメージを あちこちに。
Lower left:
街中のあちこちにも カガリ火。
*10話ではワルプルギス まだ部分的にしか見えない。
Right, top to bottom:




Translation courtesy of Neuchadjinys

Sketch English Japanese
Image Note 0048.jpg Topmost left line:
#10A - Evening, on the road to the school.
Upper left:
A sky like a Van Gogh painting.
An oil-painting-like taste. Orange and white.
Stone monuments. Incredibly large memorials.
The ground. Ash-gray and white.
Lower left:
The entire ground. Undulating.
Like Picasso's Guernica. Patchwork.
☆The witch's lines are spoken by her minions.
Part of the relief. (Actually, though, the whole arch is the witch.)
While Homura is distracted by the minions,
something like a triumphal arch springs up behind
her with incredible speed (stop-motion).
Upper Right:
Streaming out of the gate
Since the scene where they appeared in the main part is brief,
make them just about to come out...
or something like that may be good
Middle Right:
She joins human parts together to build
human statues that greatly resemble some person.
She uses them to attack (minion #2).

Topmost left line:
#10A - 夕方、通学路。
Upper left:
油絵テイスト。 オレンジと白。
碑石など。 偉大な記念達。
Lower left:
レリーフの一部 (実際は門全体 がマジョ)
背前に、すごいスピードで (コマ撮り)
凱旋門的なものが 健つ。
Upper Right:
Middle Right:


Translation courtesy of Neuchadjinys

Sketch English Japanese
Image Note 0014.jpg Topmost line:
#03A - Night Park
☆The witch is weak, so priority is given to the [barrier's] surroundings. Dies quickly.
Upper left:
Jungle gym
Witch: A shooting star caught in a jungle gym.
Upper right:
Feels like they're fighting in the night sky. It's pretty.
There's Book-layer stars up front, too. [TN: The word 'Book', written in English, refers to a background layer placed above the character animation layer.]
Lots of shooting stars.
The minions are (whitish) shadows projected on the night sky. They're always dancing repetitively.
Lower right:
The surrounding-wall section: Actually soil or concrete. It's not like everything is floating. It's as if a starlit sky was packed up inside it.
Topmost line:
#03 A 夜の公園
Upper left:
マジョ ジャングルジムに ひっかかった流れ星。
Upper right:
夜空の中で戦ってるカンジ。 キレイ。
手前にも Bookで 星。
流れ星 たくさん。
手下たちは 夜空に映る影(白っぽい) ずっとリピートダンスしている。
Lower right:
周囲カベ部分。 実際は地面とかコンクリ。 みんな浮いてる訳ではない。 内側に星空が とじこめてある。


Translation courtesy of Neuchadjinys

Sketch English Japanese
Image Note 0051.jpg (1) Smashed-up doll parts fall like snow
(2) Music box springs and doll parts
(3) Birdmen flying around the cage
(4) Clock face. Also gears.
(5) Dead birdmen, trampled by the witch
(6) A hysterically thrashing pair of legs in a cage. The chain it's tied to makes an annoying smashing sound.
(7) A witch who lived for a long time as a magical girl. She is weak, as she was no longer a girl when she became a witch (mid-20s to 30s?). The form she takes in her barrier is how she would've turned out in the future (around 40s). What she desires is life. Enjoys alcohol and books.
(8) The witch, post-explosion. Stuff drifting down around Homura: *Burning book pages *Sparkly bottle shards *Doll and bird parts *Witch blood
(9) Rough background (far-off): Sparkly curtains. Shelves lined with books and liquor bottles. One layer. Feels a bit like a bar.
(1) 雪みたいに バラバラの人形パーツ 降ってる。
(2) オルゴールのゼンマイと 人形のパーツ
(3) かごの まゆりを 飛んでる 鳥人間
(4) 時計の盤面。 歯車とか。
(5) 魔女 踏まれて 死んだ 鳥人間
(6) かごの中でヒステリックに あばれる足。つながれている 鎖ガチャガチャ うるさい。
(7) 魔法少女として けっこう長く生きた魔女。 魔女化する頃は もう少女でもなかったので 魔女としては弱い。 (20代中盤~30代くらい?) 結界の中の姿は 来るハズだった未来の姿。 (40代くらい) 欲しかった物は人生。 お酒と本が好き。
(8) 魔女、爆破後 ほむらの周りにゆっくり降りそそいでいる ・燃える本のページ ・キラキラビンの破片 ・人形と鳥のパーツ ・魔女の血。
(9) 背景ボケ(遠い) キラキラ暖簾。 本と酒ビンの並んだ棚。 一面に。ちょっとバーみたいなイメージ。

Oktavia von Seckendorff, Timeline 3 Version

Translation courtesy of Neuchadjinys

Sketch English Japanese
Image Note 0050.jpg (1) A thumping laser light show in a dark concert hall.
(2) Monitor
(3) Empty seats
(4) Lights
(5) Homura and co.
(6) [Translator note (TN): Unsure about this part] This time only the top half appears.
The bottom half is like the hanamichi stage from an enka performace.
[TN: this might refer to a TV show from the 70s called Enka no Hanamichi (演歌の花道)]
(7) Backup dancers
(8) There's actually a band around here. There's no need to display it, though.
(9) Overhead view
(10) Witch Sayaka. Colors are different from episode 8. The basic colors are Sayaka's colors, the same as in episode 8, but the parts aside from those are different.
(11) ☆ In the past, before the loops happened, Kyousuke was a guitarist.
(1) 暗い会場に レーザーライトバシバシ。
(2) モニター
(3) 空の客席
(4) ライト
(6) 今回は 上半分しか出ない。 下半分は演歌の花道ステージ。
(7) バックダンサーズ
(8) 本当は このへんにバンド。 映らなくても良い。
(9) 上から見た図
(10) さやか魔女 #8と色違い。 基本色はさやかの色。8話と同じ。 それ以外の部分の色がちがう。
(11) ☆ くり返し前の過去では 恭介はギタリスト。

Kriemhild Gretchen, Timeline 2 Version

Translation courtesy of symbv of evageeks forum

Sketch English Japanese
Image Note 0049 bottom.jpg Full scan page here - [Editor's Note: Because of the placement on the same page as
Patricia, this is likely to refer to Kriemhild Gretchen of timeline 2.]

Top Left:
Giant Madoka Witch
(Sky) Gold color - awe-inspiring
Size reference - Walpurgis
Bottom Left:
Witch Madoka
While Walpurgis looks like the upper half of a sand timer
[Madoka Witch] looks like the lower half
Right Side, Upper Left:
Besides the few kilometers around Madoka not being affected (location where Sayaka lies)
everything else is sucked in quickly on a continental scale
Far Right:
Madoka Witch sucks in the whole Earth into her bewitched space
in preparation of creating a new heaven
Lower Left:
The bewitched space is so large that it pulls and sucks in the whole Earth
Top Left:
(空)黄金色 神々しい
サイズ もと ワルプルギス
Bottom Left:
ワルプルギス 砂時計の上半分に対して
Right Side, Upper Left:
まどかの周囲数km だけのこして(さやかの居る所)
他は、大陸規模で どんどん吸われてる
Far Right:
まどかマジョ 結界へ地球を まるっと吸い込んで
新しい天国を 作る予定
Lower Left:
結界が巨大すぎて 地球ごと 吸い上げ ようとしている

Elsa Maria Storyboard 7

Translation courtesy of symbv of evageeks forum

Sketch English Japanese
Image Note 0037.jpg (1) Sayaka just falls on top of the witch
(2) Cross
(3) In a position mounting the witch
(4) pass the sword underhand to another hand
(5) witch gradually falls down
(6) color of blood compared with ep. 3
(7) more florescent spots (with feels of xx) [TN: not readable] when they are scattered in air, they turn immediately into black silhouettes
(8) Sword, Fr (frame?), backlight
(9) blood that look like a design decoration (to some extent, disregard any feel of depth)
(10) very sticky blood
(11) "A ha ha ha ha... it is true...."
(12) like filled up with viscous red and black paint
(13) eye in trance
(14) witch arms frightened in spasms
(15) (omitted) sword stab with crunching noise, rattling sound
(16) witch in silhouette
(17) keep chopping off
(18) sound graphic
(19) with hallelujah BGM
(20) and graphic sounds of cutting flesh
(21) to next episode
(1) そのままマジョの上へ落下,
(2) 十字架
(3) マジョにマウントポジション
(4) 剣逆手に持ちかえてる
(5) マジョゆっくりたおれてく
(6) 血の色 3話と比べて
(7) 蛍光寄り(?) 光ってるカンジ 空中に飛び散ると すぐ黒いシルエットに
(8) 剣, Fr, 逆光
(9) 血デザイン的に (ある程度 立体感無視)
(10) 血すごいねっとり
(11) 「あはは、本当だあ・・・・~」
(12) ドロドロ 赤と黒い絵の具で ぬりつぶしたような
(13) 目うっとり
(14) マジョ うで ビクビク けいれん
(15) (中略) 剣 ザクザクさして
(16) シルエットでマジョ
(17) 切りきざみ続ける
(18) 音 生々しい
(19) ハレルヤBGMと
(20) 生々しい肉切り音の中
(21) 次回へ

Madoka Early Character Design

Translation courtesy of symbv of evageeks forum

Sketch English Japanese
PN 83.jpg (1) Main heroine
(2) cheerful and idealistic girl
(3) of good pedigree
(4) genius girl
(5) "Ring" as an example design of item for transformation
(6) ...is it a bit plain?
(1) メインヒロイン
(2) 明るく 理想主義のコ
(3) 血統の良い
(4) 天才肌少女
(5) 変身アイテム案「指輪」
(6) ・・地味 でしょうか、、


  • The Production Note, sometimes described as some variation of "Official Production Notes" is incorrectly cited as a source of false biographical information on the characters, such as birthdays, incorrect heights and blood types. There is no such information in the Production Note except for the height ranges provided in the height comparison chart.



Early Character Designs

See also: Guidebook's Early Character Designs

Character Design

See also Artbook, Guidebook Character Pages, May 2011 Megami gallery and Blu-Ray/DVD Booklets.


See also Artbook, Guidebook Weapons page and May 2011 Megami gallery.

Soul Gems and Grief Seeds

See also Artbook and May 2011 Megami gallery.

Witch Designs

See also Guidebook's Production Materials

Episode Sketches and Storyboards

See also Guidebook's Production Materials, Otona Anime Vol. 21, Otona Anime (Magical Girl) Storyboards and Sketches

Episode 1

Episode 2

Episode 3

Episode 4

Episode 5

Episode 6

Episode 7

Episode 8

Episode 9

Episode 10

Episode 11

Episode 12



See also Artbook, Guidebook Architecture page 1, and Guidebook Architecture page 2

See Also