- 1 Characteristics
- 2 Major Uwasa
- 2.1 Uwasa of the Friendship Ending Staircase (絶交階段のウワサ, lit. Rumor of the Breakup Staircase)
- 2.2 Uwasa of the Friendship Ending Padlock (絶交南京錠のウワサ, lit. Rumor of the Breakup Padlocks)
- 2.3 Uwasa of the Commoner's Horse (マチビト馬のウワサ, lit. Rumor of the Awaiters' Horse)
- 2.4 Uwasa of the Seance Tablet (口寄せ絵馬のウワサ, lit. Rumor of the Summoning Plaques)
- 2.5 Uwasa of the Misery Rhyton (ミザリーリューンのウワサ, lit. Rumor of the Misery Rhyton)
- 2.6 Uwasa of the Misery Owl (ミザリーオウルのウワサ, lit. Rumor of the Misery Owls)
- 2.7 Uwasa of the Anonymous AI (名無し人工知能のウワサ, lit. Rumor of the Anonymous A.I.)
- 2.8 Uwasa of the Anonymous Mail (名無しメールのウワサ, lit. Rumor of the Anonymous Mail)
- 2.9 Uwasa of the Memory Curator (記憶キュレーターのウワサ, lit. Rumor of the Memory Curator)
- 2.10 Uwasa of the Memory Staff (記憶スタッフのウワサ, lit. Rumor of the Memory Staff)
- 2.11 Uwasa of the Chelation Land Ferris Wheel (キレートビッグフェリスのウワサ, lit. Rumor of the Chelation Ferris Wheel)
- 2.12 Uwasa of the Chelation Land Mascot (キレートマスコットのウワサ), lit. Rumor of the Chelation Mascot)
- 2.13 Uwasa of the Flower Speaker (フラワースピーカーのウワサ, lit. Rumor of the Flower Speaker)
- 2.14 Rumor of the Queen Bear (女王グマのウワサ)
- 2.15 Rumor of the Soldier Bears (兵隊グマのウワサ)
- 2.16 Uwasa of the Worker Bears (働きグマのウワサ, lit. Rumor of the Worker Bears)
- 3 Trivia
- 4 Gallery
- 5 See Also
Although similar to witches, uwasa are ultimately different. They are the manifestations of actual rumors that are spread through Kamihama City. They exist to spread and fulfill these rumors, attacking those who meet the rumors' conditions or who prevent the rumors' completion. They can only be defeated by doing the opposite of what the rumor represents. They notably do not drop grief seeds when killed.
Some uwasa are capable of communication. The Uwasa of the Commoner's Horse announces its intention to attack before it appears. The Uwasa of the Anonymous Artificial Intelligence is also capable of speech and has friendly interactions with other magical girls. However, it claims it is bound by its instincts as a uwasa.
"My, have you heard? Who’d you hear it from? The Rumor of the Breakup Staircase! “Ugh! I hate you! We are totally THROUGH!” Say those magic words, and you might not see her– but she can see you! Try to patch things up, and you’ll be dragged off and away! My goodness! My gosh! Get caught by the shadow girl who lost all her friends, and you’ll get stuck with cleaning duty on the stairs that never end! It’s a rumor that ALL the girls in Kamihama City are talking about. Eeeeeeeeek! SCARY!"
NA Release: Have you heard? Has anyone told you? The Rumor of the Friendship Breaking Staircase. If you say, "Hmph! I hate you! We're over!" this staircase will appear, but you won't be able to see it. If you try to rekindle your friendship, it will take you away! All the girls in Kamihama say that a shadow girl who pushed her friend down the stairs will appear and catch you and make you clean the staircase forever. How scary!
"My, have you heard? Who’d you hear it from? The Rumor of the Breakup Padlocks! Bridges, clifftops, viewing decks– they’re just about everywhere! Those locks of love that swear an eternal bond! But these things, oh no, they’re totally the reverse! Breakup padlocks that break bonds when unlocked! They swarm around like bugs, and if they catch you, that’s the end. You’ll be locked up in the Breakup Stairs! It’s a rumor that ALL the kids in Kamihama City are talking about. Talk about AWFUL!"
NA Release: Have you heard? Has anyone told you? The Rumor of the Friendship Breaking Padlock. Many couples and friends put padlocks on bridges, capes, and observatories as a symbol of their bond. But what happens if you do the opposite and break it? The Friendship Breaking Padlock is there to destroy such bonds. It will swarm about and capture you, and that will be the end of you! According to the kids in Kamihama, it will lock you up in the Friendship Breaking Staircase! How horrible!
"My, have you heard? Who’d you hear it from? The Rumor of the Awaiters' Horse! Mizuna Shrine’s god? Why, he’s a fancy and suave gentleman steed! A charming fellow who’ll grant your dearest wish: to meet with the person you want to meet most! But too bad, so sad. They’re just a mirage. And once you clue in and say they’re not real, that fine gentlesteed? He’ll turn into a gangster who kicks like a mule! It’s a rumor that ALL the people in Mizuna Ward are talking about. Geeze, what a JERK!"
NA Release: Have you heard? Has anyone told you? The Rumor of the Commoner's Horse. The god of this shrine is a fancy and kind horse! He's a cool guy that grants people's wishes, bringing them to who they are searching for. But too bad! As it turns out, it's all just an illusion. If you realize it's not real and deny it, the kind horse will turn into a gangster! Everyone in Mizuna Ward is talking about it!
"My, have you heard? Who’d you hear it from? The Rumor of the Summoning Plaques! These big, buzzing, bug-looking plaques are helpful guides(?) to the Awaiters' Horse! On closer look, they’re ema plaques, upon which someone wrote another someone’s name. In fact, if you catch one such plaque and wave someone’s body part around, POOF! That someone will appear right there! It’s a rumor that ALL the people in Mizuna Ward are talking about. Come one, come aaaaall!"
NA Release: Have you heard? Has anyone told you? The Rumor of the Seance Tablet. This tablet looks like a huge winged bug, but it may just guide you to the Commoner's Horse! Look at it closely and you'll notice someone's name written on it. In Mizuna Ward they say that if you catch this tablet and put someone's body part on it, they will magically appear! Come on over!
"My, have you heard? Who’d you hear it from? The Rumor of the Misery Rhyton! Sankyoin Educational Academy, gifted in both studies and sports! Why, you ask, do so many students ace their college entry exams? The answer: a HUGE drinking horn lurking deep underground! It sucks up all those college hopefuls’ bad luck– no accidents, stomachaches, or even sweaty palms! But don’t look now, ‘cause the cup runneth over! With the bad luck all sloshing and spilling over the side, the drinking horn decided to share it around! It’s a rumor that ALL the students in Sankyou Ward are talking about. Ohmygod! What a DISASTER!"
NA Release: Have you heard? Has anyone told you? The Rumor of the Misery Rython. Students from Sankyoin Academy are known for excelling in sports and studies. The secret lies in a large cup hidden underground! You can pour in any kind of misery, like accidents, stress, or even stomachaches! But beware, the cup is already full! The students in Sankyo Ward are saying the misery has started to overflow, so the cup decided to give back all that misery! What a disaster!"
"My, have you heard? Who’d you hear it from? The Rumor of the Misery Owls! When you’re all tired out and your throat’s desert-dry, voila! What’s this? An oh-so-appreciated free water stand! But it could stand to have some free warning signs. It’s just a Misery Owl illusion, doling out bad luck to all passersby! And these owls even offer perfect follow-up care: a countdown to misfortune with an unfading, feathered smile! It’s a rumour that ALL the students in Sankyou Ward are talking about. Buzz off! What a PAIN!!"
NA Release: Have you heard? Has anyone told you? The Rumor of the Misery Owl. When you're tired and thirsty, a water station appears right in front of you! But beware! It's an illusion created by the Misery Owl that wants to make everyone absolutely miserable! But the students in Sankyo Ward are saying it also offers follow-up alerts! The Misery Owl is happy to let you know how much time you have left until calamity strikes! What a convenient service!
“My, have you heard? Who’d you hear it from? The Rumor of the Anonymous A.I.! ‘Ding-a-ling!’ goes your phone, and what do you find? A shady prank message from goodness-knows-who! It’s a sticky-sweet trap from the Anonymous A.I., who’ll kidnap anyone who wanders her way! She got quarantined in the digital world 'cause she learned some bad words. She’s all alone in there now, and ever so sad. And once she catches you, she’ll never let go! It’s a rumour that ALL the people in Chuuou Ward are talking about. Man, talk about standalone software!”
NA Release: Have you heard? Has anyone told you? The Rumor of the Anonymous AI. Ding! It's a suspicious message from an unknown sender! That's a trap set by the Anonymous AI that wants to lure you in! It learned this malicious behavior in the digital world and now it's all alone. People in Chuo Ward are saying it won't let go of its prisoner! What a stand-alone!
“My, have you heard? Who’d you hear it from? The Rumor of the Anonymous Mail! One unread message? One hundred? One THOUSAND!? These couriers deliver Miss A.I.’s regards to every corner of the 'Net! With her paper-plane emails strapped to their backs, they each soar over to an address of choice, bleat a ‘ding-a-ling!’ signal to all their fellows, and leave an anonymous email behind! Sometimes, you can even see them peeking out of your phone screen. It’s a rumour that ALL the people in Chuuou Ward are talking about. Who the heck is THIS?!”
NA Release: Have you heard? Has anyone told you? The Rumor of the Anonymous Message! It sends 1 message, then 100, and 1,000! It's the postman that carries these messages for the Anonymous AI. It attaches a paper airplane to its back with a message written on it and gets blown away. Then, ding! Everyone receives an anonymous message! The people in Chuo Ward are saying sometimes it even shows its face on your screen. Who IS that?!
“My, have you heard? Who’d you hear it from? The Rumor of the Memory Curator! An extra-special expert on memory, who printed an entire archive full of books by himself! He’s probably working away in some quiet corner, printing out memories even now… But if you take a peek at those memory books, you’d better give some memories back in exchange, or else you’ll NEVER make it back home! He might even pluck out every last memory you have! It’s a rumor that ALL the people in Ei Ward are talking about. Lemme outta heeeeere!”
NA Release: Have you heard? Has anyone told you? The Rumor of the Memory Curator! It printed all the books in its archive by itself. It's a total memory master! It can print all kinds of memories, but beware! If you ask to see its work but don't give your memory in return, it won't let you go anytime soon! People in Sakae Ward are saying it can even steal your whole past! Get me out of here!
“My, have you heard? Who’d you hear it from? The Rumor of the Memory Staff! Once you flip open and take a peek at one of the archives’ books, it’ll be time for the Memory Staff to swoop in and go to work! They’ll tap its text into your head with their typewriter arms, rewriting your memories with a 'clickety-clack!’ And if your head gets too full, and your own memories spill out, they’ll suck up the excess with their adorable lil’ lips! It’s a rumor that ALL the people in Ei Ward are talking about. Clickety-clickety-clack! Ka-CHING!”
NA Release: Have you heard? Has anyone told you? The Rumor of the Memory Staff! Its duty is to find anyone who reads the books from the archive. If it catches you opening any of them, it will hit you on the head with its typewriter arms and rewrite your memory! People in Sakae Ward are saying if you're overflowing with memories, it'll suck them out with its cute lips. Click-Clack-Click-Clack-DING!
“My, have you heard? Who’d you hear it from? The Rumor of the Chelation Ferris Wheel! Its gondolas spin round and round, but what’s that stuff inside? Mankind’s trash, of course! Anger, sorrow, worries– every heavy feeling you can name. You’ll regret riding it even just once, so it’s totally off-limits to try to get close! Thanks to this wonderful wheel, we can all zone out and relax. It’s a rumor that ALL the people in Daitou Ward are talking about. I! WANT! HAPPY~!””
NA Release: Have you heard? Has anyone told you? the Rumor of the Chelation Ferris Wheel. What in the world could be inside its whirling gondolas? Of course, it's stuffed with the garbage of human existence, like rage, sorrow, and uncertainty! No one's allowed to ride it because if they did they'd regret it at once! Everyone can free themselves from worry with this Ferris wheel! It's a hot Rumor in Daitor Ward! I wanna be happy!
“My, have you heard? Who’d you hear it from? The Rumor of the Chelation Mascots! They might move by sliding, but these park mascots still arrive with a jaunty 'clip-clop’ of their hooves! If you happen to meet one, it’s curtains for you. But oh non-non, don’t be afraid! ♪ They’ll soothe everyone’s body and mind with a pleasant ’pho-wa-wa~h,’ and carry all your bad vibes away. It’s a rumor that ALL the people in Daitou Ward are talking about. How princely~! ♪”
NA Release: Have you heard? Has anyone told you? The Uwasa of the Chelation Land Mascot! These theme park mascots slide across the ground, but still arrive with the jaunty "clip-clop" of hooves! Yes, their arrival heralds your end, but you mustn't be scared, no no no! They soothe your heart and mind, and make you all warm inside, you see! They'll carry all those bad feelings away. It's a hot Rumor in Daito Ward! How princely!
“My, have you heard? Who’d you hear it from? The Rumor of the Flower Speaker! It’s some super-duper hi-spec tech that can both send and receive! Just step right up and say anything you want said, or anything you want heard! It’ll be converted to wonderful, pretty words that resound through everyone's hearts with a satisfying 'twang!’, letting you control them just as you wish. It’s a rumor that ALL the Magius are talking about. Whatever you sa~ay!”
NA Release: Have you heard? Has anyone told you? The Rumor of the Flower Speaker! This is a top-of-the-line, ready-to-go unit that combines a transmitter and receiver! It'll let you say whatever you wanna say and hear whatever you wanna hear, so try saying something to it! It'll be converted into beautiful words that will pluck the heartstrings of all who hear it. Then it'll be easy to bend them to your will! It's a hot Rumor among the Magius! As you command!
“My, have you heard? Who’d you hear it from? The Rumor of the Queen Bear! The great big tree that towers high in the middle of the castle is actually the beloved mama of all the little bears! If you hurt Mama, all her cubs will lash out, and if you hurt her cubs, her maternal instincts will blow up in your face. Oh me, oh my! It’s the most awesomely awful collective Rumor that the Magius have ever made. It’s a rumor that ALL the Feathers are talking about. Run away, run awaaay!”
“My, have you heard? Who’d you hear it from? The Rumor of the Soldier Bears! If you happen to damage some part of the castle, just saying 'sorry’ won’t get you off the hook! The Soldier Bears will get real steaming mad, and attack with their building tools clutched in both paws! Their zeal and power are second to none, but as fruit go, they’re still young, tough and un-ripe, so they tend to miss their swings and kick up huge whirlwinds instead. It’s a rumor that ALL the Feathers are talking about. Up, up and away you go~!”
“My, have you heard? Who’d you hear it from? The Rumor of the Worker Bears! From a wide variety of repairs to daintily tending the gardens, they can take care of any odd job you can name! The way their heads have plopped onto the ground is a sign that their knowledge and experience are mature as can be, and it’s proof that they’re senior staff members of the castle! If anything needs doing, they’ll triumphantly pop into view… but they might start squabbling over who gets to do the work. It’s a rumor that ALL the Feathers are talking about. Giiive meee wooork!”
NA Release: Have you heard? Has anyone told you? The Uwasa of the Worker Bears! Whether its general repairs or just touching up the garden, these bears can handle any kind of odd job! You can tell from their heads, plopped right on the ground like that, that their knowledge and experience are the real deal. They're senior members of the castle crew! A bunch of 'em will show up, proud to be there to help whenever things need doing, but they're sure to argue over who gets the job! It's all the talk among the Wings of the Magius! Give me work!
- The horse uwasa is a bit difficult to translate into English; it's name includes the word "machibito" which means either the person being waited for or the person who is waiting.
- Due to an error, the drinking horn rumor's name was originally displayed in Runes that read "BOSSBATTLE BATTLEBOSS" (BOSSBATTLE BATTLEBOSS). This is presumably the default value for boss names in Magia Record. You can see it here.
- The Rumor of the Anonymous Artificial Intelligence attacks through (fake) glitches, including pop-up windows and a blue screen of death.