Puella Magi Madoka Magica Mobage

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Mobage game Ad

Mobage ad found in NewType Magazines

Madoka Mobage was the first Madoka cellphones game, developed by DeNa for Android and iOS. It was online for approximately a year, lasting from the 16th of September 2011, to 19th of November 2012.

It used a free-to-play gacha model, where players used currency that could be bought or earned in-game to pull on banners. The rewards of these banners were luck-based, and varied depending on which banner was being used, with many being only available for a limited time. (Video of the gacha animation)

The game was promoted through animated and printed ads. The official Madoka website also posted a small article on it, containing a short description as well as links to download the game. Attempting to use them will redirect the user to a page explaining that Madoka Mobage has shut down.

Plot

Fight scene against Walpurgis

The game is set in the same background as that of the TV anime and some of the character relationships are connected. The player adopts the perspective of a magical girl who is found unconscious and amnesiac in Mitakihara Town by the five main anime characters.

Gameplay

It features the magical girl cast from the anime and four new magical girls to defeat witches and Walpurgisnacht. The game uses character designs, animation, and music from the anime as well as incorporating new designs and songs for the dialogue scenes. Characters are superdeformed or "chibi" in the fight scenes.

• The game appears to use purchasable cards to unlock new attacks and items in the game. Players can also team up as 'Soul Mates' to defeat powerful enemies (which becomes more and more necessary later in the game).

• The game features several new witches, including the witch of giraffes, the witch of sewing, and the witch of springtime.

For character cards, visit here and click the links on the side for each of the characters, Madoka (鹿目 まどか), Homura (暁美 ほむら), Sayaka (美樹 さやか), Mami (巴 マミ), Kyoko (佐倉 杏子), all other characters and witches (その他).

Story and Gameplay Videos

• There are several videos of the main story cutscenes, currently up to 'episode' 37.
• Video of battle gameplay and special attacks in various outfits for regular gameplay as well as special events. A video of the log-in animations is also available here

Note: If you do not have a Nico account to view these videos, you can use a free viewer.

Main Story's Chapter Titles

It's possible these titles may change due to gameplay. These are rough translations from the Nico videos.

Episode	Original title	Translation
1	じきに分かるわ	You'll Understand Soon
2	魔法少女同士で…ってこと	You're a Fellow Magical Girl...is the Thing
3	私の嫁にしてやるのだ	I'll Make You My Wife
4	もう心配はいらない	You Don't Have to Worry Anymore
5	優しいね	You're So Kind
6	否定はしないわ	I Won't Deny It
7	どこまでバカなんだよ	You're Such an Idiot
8	子供なのかなぁ	Am I a Kid?
9	わたし、いくね	I'll Be Going
10	戻ってきたのね	I've Come Back
11	見守ってくれてたの	I've Been Watching Over You
12	その子のためにも、ね	It's for Her Too, Isn't It?
13	魔法少女の願い事について	About a Magical Girl's Wish
14	大事な親友だもん	Because She's My Best Friend
15	みんな一緒って、いいなって	It's Great That We're All Together
16	私たちにしか出来ないこと	Things Nobody Can Do But Us
17	助けられないのかな…？	Can't We Help...?
18	みんなのことを助けたいよ	I Want to Help Everyone
19	あなたには関係ない	It's None of Your Business
20	私が保証するよ	I Guarantee It
21	自分自身のこと	Myself
22	さやかちゃんの願い事…って	Sayaka-chan's Wish
23	たくさん食べてね	Eat as Much as You Want
24	そんなわけ、ないか	That's Not True
25	魔法少女の契約を取り結ぶ僕の役目	Making Magical Girl Contracts is My Duty
26	逃られない運命	An Inescapable Fate
27	あなたの力が必要なの	We Need Your Power
28	みんなに教えてあげよう	I'll Tell Everybody
29	みんな、仲間でしょ…	We're All Friends...
30	この笑顔を信じたい	I Want to Have Faith in This Smile
31	無理はしちゃダメよ	You Mustn't Push Yourself So Hard
32	もう二度と	Never Again
33	きっと、分かってくれるはず	Surely, You'll Understand
34	自分の力だけを信じなさい	Believe In Your Power Alone
35	みんなで、頑張ろう	Let's Do Our Best
36	私、やり直してみるね…	I'll Try to Start Over...
37	こちらも好きにさせてもらうよ	Do As You Like Here, Too

Screenshot Samples

Some examples screenshots of character dialogues.

Elise:
Do you now understand the difference in our strength? You guys can't protect the city. Retreat.

Claire:
Why... I cannot understand the reason I lost.

Komachi:
Huh... No way, to think I lost against them.

Hiyori:
... I lost.

Elise:
So you won't give up, even though you're already so wounded? Alright, I'll show you how I fight.

(Protagonist):
Ah! Madoka-chan threw Kyoko-chan's soul gem far away.

Note: This dialogue is an example of how events can differ from the anime. In the anime, Madoka threw Sayaka's soulgem away.

Main Storyline and Limited-Time Event Screenshots

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  Characters

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  Cut Scenes

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Main Storyline New Witches

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  The witch of sewing.

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  The witch of springtime.

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  The witch of giraffes.

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  The witch that wants to become a bird.

Mitakihara Middle School's Sports Day (見滝原中学体育祭)

This event was one of the first limited-time Mobage special events, lasting between October 22-31 of 2011. It features the five anime magical girls in a "slice-of-life" story where they compete in school athletics. Like all special events, there are special character cards and cutscenes.

Sports Day Themed Screenshots and Cards

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Mami's Halloween Tea Party (マミとお茶会inハロウィン)

There was a special Mami tea-party event for Halloween, lasting between October 31 and November 7. Only Homura and Madoka had new outfits for this special's cards, although customes for the rest of the team could be seen in the in-game animations.

Halloween Themed Cards and More

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The Hollow Little Mermaid (虚ろな人魚姫)

There is a special Sayaka-centric scenario called "The Hollow Little Mermaid", available as part of a limited-time special event between November 29 and December 7 of 2011. Four new magical girls appear in the scenario, named Elise, Claire, Hiyori and Komachi. The story events have been uploaded to Niconico (Part 1, Part 2)

• Elise fights with summoning magic. Her personality makes her very well-liked. She became a magical girl to help her parents deal with the grief they had over the death of her sister.
• Claire fights with lightning. She has a quiet and gentle personality. She became a magical girl because she was lonely from being ignored by her parents.
• Hiyori fights with music. She has a calm and gentle demeanor. Her wish was to convince her mother of her musical talent. She restrains enemies with harp strings and purifies them.
• Komachi fights with naginata swords. She's a cheerful girl. Her wish was to fix a limited life expectancy from an unknown and incurable disease. She has excellent reflexes.

After defeating them in the scenario, their respective cards can be used in battle.

Chapter Titles

Episode	Original title	Translation
1	後悔してない　はずなのに	Even Though I Shouldn't Feel Regret
2	本当の気持ちと付き合えますか	Will You Follow Your True Feelings?
3	あなたたちはだれ？	Who are You?
4	魔法少女対魔法少女	Magical Girl vs. Magical Girl
5	どうして戦うの	Why Do We Fight?
6	あなたの戦う理由はなに？	What Are You Fighting For?
7	心のありか	Where Your Heart Is
8	助けたいよ	I Want to Help
9	たった一度のチャンス	Only One Chance
10	こんな戦い方はダメだよ	We Can't Fight Like This
11	あたしっで、ほんとバカ	I Really am an Idiot

Presents From Magical Girls (魔法少女たちからの贈りもの)

Mobage had a Christmas special where the five anime girls were dressed up and playing for the festivities in December 2011. Examples of their dialogue scenes, holiday cards and more cut scenes are shown below. You can view the Nico video for it here.

Chapter Titles

Episode	Original title	Translation
Prologue	何かしてあげたいんだけど
1	信じる方がワクワクして
2	すっごく楽しそう
3	内緒だけどね
4	クリスマスに必要なの？
5	クリスマスプレゼントって
6	みんなを呼ぶね
7	歌うことができたら嬉しいな
8	わたし、応援してるから
Epilogue	魔法少女たちからの贈りもの

Christmas Themed Screenshots and Cards

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The Magical Girls' New Years (魔法少女たちのお正月)

Mobage followed up with another special for New Years for the start of 2012. Examples of their dialogue scenes, holiday cards and more cut scenes are presented below. Video can viewed here.

Translation: Sayaka's Bad Fortune

For context, this takes place after arriving at a shrine for New Year's. Everyone, including you as the player character, got various degrees of good fortune from their omikuji. This scene takes place with Sayaka receiving her fortune.

Kyoko: Oh, good for you. Now let me guess, Sayaka's going to top us all off with a bad luck fortune, right? Ahahaha-...
Sayaka: "Horrible luck"... [Editor's note: dai-kyō, (大凶) is the worst fortune you can get with an omikuji]
Kyoko: ! !
Player: Wow...so a horrible luck fortune really does exist...
Sayaka: "The person you are waiting for....won't come."
Player: Uwaa... Sayaka's seriously getting depressed...
Kyoko: I..it's just a piece of paper, it's no big deal! Give it to me. I'll go tie it on a tree for ya!
Sayaka: ...Will I end up alone this year..?
Kyoko: D..don't worry Sayaka, that won't happen. I'll...err...I'll stay with you!
Player: Looks like Kyoko's actually trying to cheer Sayaka up for once. Kind of a weird scene.

Chapter Titles

Episode	Original title	Translation
Prologue	遊びたいな！
1	見とれすぎだよ
2	代わりに読もうか？
3	難しいんだね…
4	美味しそう…！
5	叶えたいこと
6	上手に飛んでるよ
7	崩れちゃった
8	とっても嬉しかったんです
Epilogue	魔法少女たちのお正月

New Year Themed Screenshots and Cards

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  Source for Sayaka's Bad Fortune.

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The Magical Girl Who Leapt Through Time (時をかける魔法少女)

There was a special Homura-centric scenario called "The Magical Girl Who Leapt Through Time", available as a limited-time special event until the 6th of February. The scenario covers the events of Homura's time loops as seen in Episode 10. It can be watched here

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Chapter Titles

Episode	Original title	Translation
Prologue	彼女を守る私になりたい	I Want To Be Someone Who Will Protect Her
1	ふつつか者ですが	Even Though She's an Amateur
2	私は私なのに	Although I'm Myself
3	名前を呼んで欲しいな	I Want Someone to Call My Name
4	頑張れ、ほむらちゃん!	Do Your Best, Homura-chan!
5	戦いは怖くない、ですか?	Isn't Fighting Scary?
6	奇跡ってのはタダじゃないんだ	Miracles Aren't Free
7	後悔してるわけじゃないから	Because I Have No Regrets
8	みんな、キュウベえに騙されてる!	We've All Been Tricked by Kyubey!
9	こんなの、あんまりだよ……	This is Too Much...
10	みんなで笑い合えるはずだもん	We're All Supposed to Smile Together

The Magical Girls' Valentines(魔法少女たちのバレンタイン)

Mobage had a Valentine's special in February 2012. The limited time event was available from February 10-20, 2012 (JST). It can be viewed here. A partial translation can be viewed here.

Translation: Kyouko Gives Sayaka Valentine's Chocolate

Sayaka: Good evening.
Player: Ah, Sayaka-chan!
Sayaka: *laugh* Am I interrupting something? Just kidding!
Kyouko: ...
Sayaka: W-what?
Kyouko: Did you actually give chocolate to someone?
Sayaka: O-of course I did! Who do you think I am?
Kyouko: Hmmm.
Sayaka: They were so happy, they ate it all!
Sayaka: They were happy...just that...was the...
Kyouko: Here.
Sayaka: !?
Sayaka: T-this is...the chocolate you made?
Kyouko: I've got no one else to give it to, so I'm giving it to you.
Sayaka: Kyouko...
Sayaka: I-
Sayaka: I-I guess I've got no choice! Sayaka-chan will just have to accept it!
Mami: Want to eat it together with some delicious tea?
Sayaka: Thank you, Mami-san!
Player: What a kind Valentine's Day...

Translation: Homura Gives Madoka Valentine's Chocolates

Original in Japanese

Homura: Please take these.
Madoka: This is Homura-chan's handmade chocolate?
Madoka: No, I can't accept them!
Madoka: These are important chocolates for Homura-chan's precious person, right?
Homura: ...Yes, my most important friend.
Homura: If it's alright with you, please accept them.
Madoka: ...Sorry, I was always interested in who is receiving Homura-chan's chocolate.
Homura: You are my best friend. No one is more important than you.
Madoka: I'm not that great. But thank you. I also like/love [TN: daisuki] Homura-chan a lot.
Madoka: Let's split this chocolate and eat them together!
Homura: !? Eh, Eh...
Homura: ...I should be the one to say "thank you." It's thanks to you that I'm having a wonderful valentine's.

Translation: Mami is Popular

Source
Mami: Ara, [Player character]-chan, can I help you?
Player: Uh..Mami-san, here..a token of my gratitude for always being there everyday..
Mami: My! Thank you! I'm so happy...!
Player: Huh..? There's a whole mountain of chocolates on the table over there...
Mami: A, ahh...from friends and underclassmen...you know..
Mami: If you don't mind, could you help me eat them? I don't think I can manage on my own...
Kyouko: There's a lot of high quality chocolates here, it's awesome!
Player: Ky-Kyouko-chan!?
Mami: Sakura-san came to help me as well. Hold on, I'll get some drinks.
Player: Wow.. Mami-san's so popular....

Chapter Titles

Episode	Original title	Translation
Prologue	みんなで一緒に作りましょう
1	わたしには無理なのかなぁ…
2	目移りしちゃうな
3	不安になってきちゃった
4	まどかには負けないぞー!!
5	早く手を動かす！
6	……失態だわ
7	バレンタインですもの
8	優しく、優しく…っと
Epilogue	どんなバレンタインを過ごしてるのかな…

Valentine Themed Cards and More

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  Source for Mami is Popular

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  Source for Kyouko Gives Sayaka Valentine's Chocolate

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  After giving enough chocolates to one of the main characters, you'll get an special line from them.

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The Magical Girls' Hinamatsuri (魔法少女たちのひな祭り)

March 2012 Mobage special of Hinamatsuri, otherwise known as Japanese Doll Festival or Girls' Day. The limited time event is available from February 27-March 12, 2012 (JST). It can be viewed here

Translation: Being a Bride is a Girl's Dream

Madoka: Wearing a kimono for the ceremony is nice, too. Being a bride is a girl's dream, after all!
Mami: In that case Kaname-san, after the Hinamatsuri, you should hurry up and finish your hina dolls.
Player: If you don't, you'll never be a bride.
Homura: ....Don't worry, Madoka. ....When that time comes...

Chapter Titles

Episode	Original title	Translation
Prologue	勉強しておけばよかったなぁ
1	みんなでパーティーしたいもん
2	お雛さまあった？
3	一緒にガンバロー！
4	豪華でキレイだね…
5	結果はどうだった？
6	わたし、着てみたいなぁ
7	ヘンじゃない？
8	成長かぁ
Epilogue	また来年もみんなで

Hinamatsuri Themed Cards and More

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  Being a Bride is a Girl's Dream, with English lines edited in. Japanese version here.

The Magical Girls' Daily Life (魔法少女たちの日常)

A time-limited event that ran from the 29th of March, 2012 to the 9th of April. The story can be viewed here

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Chapter Titles

Episode	Original title	Translation
Prologue	……何かあったのかしら
1	…本当に食欲がなくて
2	禁断の、恋の形ですのよー!!
3	マミさんに相談事…!?
Epilogue	心配なんかしてねーよ!!

The Sky, Dumplings and Falling Petals (空と団子と花霞)

This was a limited time event based around flower-viewing that ended the 25th of April. The story mode can be read here

Event Cards

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Homura and Madoka

original in Japanese

H: Madoka...Where are you...!?

QB: Akemi Homura, looks like you've been separated. Why not use telepathy?

H: ...It doesn't matter. I don't mind going home like this.

H: ...But Madoka wouldn't like being alone. I'm only worried about that...

QB: Worried about Madoka? You are always like that.

H: I'm already lost, from a long time ago...

QB: ...What do you mean...

M: Homura-chan!!

H: ...Madoka?

M: *panting* Great, I finally found you...!

H: Madoka, why...? Where's the rest?

M: Sorry, I don't know. I've only been searching for Homura-chan all along.

H: You are out of breath. You should have left me alone.

M: What are you saying, Homura-chan.

M: If you are lost, you should stay put!

H: Madoka...

M: Homura-chan, please trust me...?

H: ...Eh?

M: If Homura-chan ever becomes lost, like now, I will try my best to search for you.

M: I'm clumsy and slow, so I may take a long time...

M: But I'll definitely find you.

H: Madoka...

M: So please, trust me and wait for me.

M: Until I find Homura-chan, I will never give up.

H: ...Thank you, Madoka, thank you...

M: Tehehe, I'll find you sooner next time!!

QB: *Blablabla contract blablabla*

M: ...That's

H: ...Kyubey, shut up.

QB: Can you stop pointing at me with a gun? My my, humans are really illogical organisms.

M: Homura-chan, let's find the rest.

M: Can I hold your hand, so that we won't be separated again?

H: ...Yes, of course. Let's go, together...

Chapter Titles

Episode	Original title	Translation
Prologue	……桜も咲き始めたわね
1	噂の真相を確かめに
2	みんなでお花見しようよ！
3	白いものが……ッ!!
4	魔女に感情なんてあるの？
5	──くだらない空想ね
6	絶好のお花見日和！
7	みんなどこーーー!!?
8	何かあったら呼べよ
Epilogue	絶対に見つけてみせるから

The Magical Girls' Programme (魔法少女たちの演目)

This event was essentially a rerun of past events, with the players being able to obtain old cards and read the corresponding event stories. It lasted from the 27th of April to the 5th of May.

Madoka's Thrilling Summer Camp (まどかのわく☆わく林間学校)

Madoka's Thrilling Summer Camp, a limited-time event available from May 17-28, 2012 (JST). The story can be read here

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  The witch of frogs, a new witch unique to the event.

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  The witch's minions.

Chapter Titles

Episode	Original title	Translation
Prologue	明日は誰もいないのかよ？
1	みんなと同じ班になれて嬉しいな
2	強い魔力を感じたような…？
3	最強のテントを立てようぜ！
4	みんなで飯盒炊爨って
5	エプロン装着完了！
6	フォークダンスが始まるよ！
7	肝試し、ですわ
8	行ってきます！
Epilogue	これからもみんなでいられますように…！

Mitakihara's Middle School Inter-Class Ball Game (見滝原中学校球技大会)

A time-limited event that was held between March 30 and July 11.

Sports Day 2 Cards

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Weekend Maidens (休日乙女)

A slice-of-life segment. The story can be viewed here

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Chapter Titles

Episode	Original title	Translation
Prologue	満喫しないでどうする！
1	タツヤ、まわしゅー!!
2	みんながよければ、なんだけど
3	みんな、電車が来たわよ
4	観光だよ、観光
5	わぁ…お花キレイ
6	本当にケチなんだからーッ
7	まどか様！ありがとうございます!!
8	時間の限り、スパを巡ろうぜ！
Epilogue	みんなと来れてよかった…

Yearned-for Marriage (憧れのマリアージュ)

A time-limited event that ran from the 28th of June, 2011 to the 4th of July. The story can be viewed here

Cards

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Chapter Titles

Episode	Original title	Translation
Prologue	幸せオーラ全開ー
1	お嫁さんは、女の子の夢だもん
2	あたしの婿になるのだーー!!
3	ずっと一緒にいてやるよ
4	それが、私の一番の夢だから
5	呆れてるだけだっつーの
6	優しい人ね……
7	素敵な彼氏ができちゃった
8	貴方を守る私になりたい、です…
Epilogue	みんなにはナイショだよ？

Summer Wish (夏、願い事。)

A limited-time event available from July 5-17, 2012 (JST), centered around Tanabata. The story can be viewed here.

Chapter Titles

Episode	Original title	Translation
Prologue	七夕パーティーなんてどっすか？
1	…タナバタ？
2	ゴーカな飾りを作っちゃうんだから!!
3	用意すりゃいいんだろ
4	何を買えばいいのかしら
5	…すごく大切なお手紙なんだね
6	キュゥべえのエッチ！
7	試作品を作ってみたの
8	どうせ、からかってるんでしょ？
Epilogue	お願い事書けたよ！

• MadokaTanabataCards.png
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• SayakaTanabataCards.png
• KyoukoTanabataCards.png
• MamiTanabataCards.png
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  The witch of dreams, a new witch unique to the event, and her minions.

Get-Well Magic (元気になる魔法。)

A limited-time event available from July 19-27, 2012 (JST), based around a shopping trip. The story can be viewed here. A partial translaion can be viewed here.

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Chapter Titles

Episode	Original title	Translation
Prologue	女の子はオシャレが大好きなの
1	大変身しちゃうんじゃないかな
2	ス、スペシャル…!?
3	菓子と果物はテッパンっしょ
4	安静にしていなさい
5	…本当に不器用なヤツ
6	みんな、ごめんなさいね
7	熱いからフーフーしますね！
8	ほむらちゃんはスゴいなぁ…
Epilogue	お見舞いのお土産ですよ

Beach Girls (渚の少女たち)

A time-limited event. It lasted from July 30 to August 10.

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Chapter Titles

Episode	Original title	Translation
Prologue	夏休み、何しようかな
1	ぷッ、ぷらいべーとびーち!?
2	気合入れすぎちゃった
3	仁美の別荘はどこかなー
4	青い海！　輝く砂浜!!
5	泳いでやるよ！
6	あたし達を誘ってくれたの？
7	……私、行かなければ
8	仁美ちゃんのために…!!
Epilogue	後悔してる？

The Magical Girls' Festival (魔法少女たちの縁日)

A time-limited event. It lasted from August 14 to 27.

Card Art and Screenshots

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Chapter Titles

Episode	Original title	Translation
Prologue	あたし、お祭り大好き！
1	大事なお話があります
2	魔女の神隠しだわ
3	みんなは無事、だよね…？
4	名付けて！　天の岩戸大作戦!!
5	緊張感ないヤツら
6	おまちゅい、たのしーねー
7	私にまかせて……
8	タツヤ…、ごめんね…ッ
Epilogue	大好きだよ……

Memories of Summer (夏の思ひ出)

Mobage's second limited-time summer event, available from August 30 to September 10.

• Mobage Summer Card Madoka1.jpeg
• Mobage Summer Card Madoka2.jpeg
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• Mobage Summer Card Kyoko.jpeg
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Chapter Titles

Episode	Original title	Translation
Prologue
1
2
3	みんな、ゴクローサマだねぇ
4	頭がショートしそうかもー
5	もう１人のほむらちゃん
6	やってもいいですかー！¬?
7	もっと、右じゃないかなぁ…?
8	後半戦がんばります！！
Epilogue

See also

• Madoka Magica Mobage Characters
• Madoka Magica Mobage Witches
• Other official books, guides and games
• Translated magazines

External links

• Mobage Wiki (Japanese)
• Official CM
• CR on the New Characters