Puella Magi Madoka Magica Mobage

Madoka Mobage was the first Madoka cellphone game, developed by DeNa for Android and iOS. It was online for approximately a year, lasting from the 16th of September 2011, to 19th of November 2012.

It used a free-to-play gacha model, where players used currency that could be bought or earned in-game to pull on banners. The rewards of these banners were luck-based, and varied depending on which banner was being used, with many being only available for a limited time. (Video of the gacha animation)

The game was promoted through animated and printed ads. The official Madoka website also posted a small article on it, containing a short description as well as links to download the game. Attempting to use them will redirect the user to a page explaining that Madoka Mobage has shut down.

Plot

The game is set in the same background as that of the TV anime and some of the character relationships are connected. The player adopts the perspective of a magical girl who is found unconscious and amnesiac in Mitakihara Town by the five main anime characters.

Gameplay

It features the magical girl cast from the anime and four new magical girls to defeat witches and Walpurgisnacht. The game uses character designs, animation, and music from the anime as well as incorporating new designs and songs for the dialogue scenes. Characters are superdeformed or "chibi" in the fight scenes.

The game appears to use purchasable cards to unlock new attacks and items in the game. Players can also team up as 'Soul Mates' to defeat powerful enemies (which becomes more and more necessary later in the game).

The game features several new witches, including the witch of giraffes, the witch of sewing, and the witch of springtime.

For character cards, visit here and click the links on the side for each of the characters, Madoka (鹿目まどか), Homura (暁美ほむら), Sayaka (美樹さやか), Mami (巴マミ), Kyoko (佐倉杏子), all other characters and witches (その他).

Story and Gameplay Videos

There are several videos of of the main story cutscenes, up to chapter 45.
Video of battle gameplay and special attacks in various outfits for regular gameplay as well as special events. A video of the log-in animations is also available here

Note: If you do not have a Nico account to view these videos, you can use a free viewer.

Main Story's Chapter Titles

It's possible these titles may change due to gameplay. These are rough translations from the Nico videos.

Episode	Original title	Translation
1	じきに分かるわ	You'll Understand Soon
2	魔法少女同士で…ってこと	You're a Fellow Magical Girl...is the Thing
3	私の嫁にしてやるのだ	I'll Make You My Wife
4	もう心配はいらない	You Don't Have to Worry Anymore
5	優しいね	You're So Kind
6	否定はしないわ	I Won't Deny It
7	どこまでバカなんだよ	You're Such an Idiot
8	子供なのかなぁ	Am I a Kid?
9	わたし、いくね	I'll Be Going
10	戻ってきたのね	I've Come Back
11	見守ってくれてたの	I've Been Watching Over You
12	その子のためにも、ね	It's for Her Too, Isn't It?
13	魔法少女の願い事について	About a Magical Girl's Wish
14	大事な親友だもん	Because She's My Best Friend
15	みんな一緒って、いいなって	It's Great That We're All Together
16	私たちにしか出来ないこと	Things Nobody Can Do But Us
17	助けられないのかな…？	Can't We Help...?
18	みんなのことを助けたいよ	I Want to Help Everyone
19	あなたには関係ない	It's None of Your Business
20	私が保証するよ	I Guarantee It
21	自分自身のこと	Myself
22	さやかちゃんの願い事…って	Sayaka-chan's Wish
23	たくさん食べてね	Eat as Much as You Want
24	そんなわけ、ないか	That's Not True
25	魔法少女の契約を取り結ぶ僕の役目	Making Magical Girl Contracts is My Duty
26	逃られない運命	An Inescapable Fate
27	あなたの力が必要なの	We Need Your Power
28	みんなに教えてあげよう	I'll Tell Everybody
29	みんな、仲間でしょ…	We're All Friends...
30	この笑顔を信じたい	I Want to Have Faith in This Smile
31	無理はしちゃダメよ	You Mustn't Push Yourself So Hard
32	もう二度と	Never Again
33	きっと、分かってくれるはず	Surely, You'll Understand
34	自分の力だけを信じなさい	Believe In Your Power Alone
35	みんなで、頑張ろう	Let's Do Our Best
36	私、やり直してみるね…	I'll Try to Start Over...
37	こちらも好きにさせてもらうよ	Do As You Like Here, Too
38	みんな、どうしちゃったの…
39	私は信じてるよ
40	私の時間はとまらないわ
41	どうかしらね
42	あんたの事を信用してるわけじゃない
43	勝手にしな
44	信じてください！
45	分かっていたはずなのに…

Special Events

Gallery

Elise: "Do you now understand the difference in our strength? You guys can't protect the city. Retreat." Claire: "Why... I cannot understand the reason I lost." Komachi: "Huh... No way, to think I lost against them." Hiyori: "... I lost."
Elise: "Just what can you do when you're this hurt? Alright, I'll show you how I fight."
Protagonist: "Ah! Madoka-chan threw Kyoko-chan's Soul Gem far away." Note: This dialogue is an example of how events can differ from the anime. In the anime, Madoka threw Sayaka's Soul Gem away.
A magical girl's hand from the opening. Most likely of the protagonist
The witch of sewing
The witch of springtime
The giraffe witch
The witch that wants to be a bird
The frog witch
The cell witch
The diva witch
The witch of dreams and her familiars