Ashley Taylor

Ashley Taylor (アシュリー・テイラー)
Physical info
Type	Human, Magical Girl
Gender	Female ♀
Age	16
Eye color	Hot Pink
Hair color	Blonde with pink and cyan highlights
Height	157cm
Magic info
Soul Gem	Red diamond (choker)
Weapon	Kumanosuke (teddy bear plushie)
Witch Form	Zipzap
Powers and Abilities	Switch (the power to reverse what is received)
Wish	“I wish for my dad's permission to study abroad.”[citation needed]
Social info
Japanese pronoun	watashi (私)
Known relatives	Unnamed father (deceased); Unnamed mother
Residence	USA, California (formerly); Japan, Kamihama City
School	Kosho Academy, 10th grade
Background info
Character designer Primary artist	Benio
Voiced by	Japanese: Sally Amaki (WENWJA𝕏aniDBANNIMDb) English: Sally Amaki (WENWJA𝕏aniDBANNIMDb)

Ashley Taylor is a side character from Magia Record: Puella Magi Madoka Magica Side Story.

Appearance

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Magical Girl

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Personality and Traits

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Powers and Abilities

In Chapter 12 of Arc 2 is revealed, by Himena Aika, that Ashley's power is "Reversal".^{[citation needed]}. According to Himena, Ashley's magic can be described as "the power to reverse what is received", meaning that this power allows Ashley to change the power or magical effects onto something or someone else, including herself.^{[citation needed]} In this case Himena used Ashley's power to "reverse" the empowerment magic she used on those Witches unto herself to defeat them.^{[citation needed]}

Due to the nature of her wish, her control of Kumanosuke in in-game battle, and its mirroring of her movement in her transformation animation, it can be speculated that Ashley has the ability to manipulate the movements (at least) of objects and/or people in addition to her main power.

History

In Magia Record

Ashley Taylor was a playable character in Magia Record. She had 1 Unit: Ashley Taylor, released on March 27th 2020 (NA) / January 22nd 2021 (JP).

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In Magia Exedra

Ashley Taylor is a playable character in Magia Exedra. She has 3 Kioku: Glittering Hurricane and Ashley's Kioku, both released on March 27th 2025, and Carnival Cuddleboom, released on September 10th 2026.

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Magia Record

A Magical Girl from California who went to Japan in search of Japanese kawaii culture. She is obsessed with all things kawaii, from Harajuku fashion, to anime and manga. She even uploads videos about it for people back home. Kumanosuke, the teddy bear she got from her father, is her most precious treasure.

General Info

Ashley Taylor (アシュリー・テイラー)
Attribute	Rarity	Final Lv	Type
	★★★★☆	100	Attack
	HP	ATK	DEF
Initial	6211	2265	1901
Max at 4★	22359	8154	6843
Max at 5★	28132	10016	8508
Max SE	35276	12605	10810
Disks
Skills Connect Magia Doppel BFFs Forever! (ニコイチですネー！) Glittering Gunk (オシャンティックヘドロ) ZIPZAP (Zipzap) 4★ Blast Damage UP [VII] & Attack UP [VII] & Guaranteed Charm Damage All Enemies [VI] & Guaranteed Charm (All / 1T) & Blast Damage UP (Self / 3T) & Guaranteed Ignore Damage Cut (Self / 3T) — 5★ Blast Damage UP [IX] & Attack UP [IX] & Guaranteed Charm Damage All Enemies [VIII] & Guaranteed Charm (All / 1T) & Blast Damage UP (Self / 3T) & Guaranteed Ignore Damage Cut (Self / 3T) Damage All Enemies [X] & Guaranteed Charm (All / 1T) & Blast Damage UP (All / 5T) & Guaranteed Ignore Damage Cut (Self /5T) & Blast MP Gain UP (Self / 3T)

Spirit Enhancement Data

Max Stat Bonuses HP ATK DEF Accele Blast Charge 4★ +5% +8% +4% +4% +8% +4% 5★ +6% +9% +5% +5% +9% +5% SE +6% +9% +5% +13% +16% +5%

Spirit Enhancement MP Boost MP Gain UP When Over 100 MP [II] MP Boost MP Gain UP When Over 100 MP [II] Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I] Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I] Anti-Debuff Anti-Debuff [1 Debuff] (Self / ∞ Turns) Parry Adept Chance to Evade [II] Aiming Adept Chance to Anti-Evade [III] Blast Salutation Blast MP Gain UP [V] Anti-Debuff Anti-Debuff [1 Debuff] (Self / ∞ Turns) Critical Adept Chance to Critical Hit [II] Blast Shield Aura Blast Damage UP [VII] & Damage Cut [III] (Self / 5T on Battle Start) Anti-Bind Guaranteed Anti-Bind Hawkeye Guaranteed Anti-Provoke (Self / 1T) & Guaranteed Anti-Evade (Self / 1T) CD: 6 turns

Doppel Description

ZIPZAP (Zipzap)

EnglishJapanese

The Doppel of faith.
Its form is kawaii.
The master of this emotion loves kawaii culture and takes extreme pleasure in promoting it. Her face turns to pure delight when she gazes at this image of herself. This Doppel understands fully its master's desire to spread her interests, so it strives to implant a fondness for manga, anime, yumekawa, and gurokawa in others. If it encounters someone less kawaii than its master, it releases rainbow beams from its six eyes, enveloping them in a plethora of ribbons and lace, altering their hobbies and tastes. Its victims are said to then bow down to it in reverence.

信仰のドッペル。
その姿は、Kawaii。
この感情の主はKAWAII文化に溺れて染まり、それを発信することにも至高の悦びを感じているので、自身の映しであるドッペルを満悦の表情で眺めている。
このドッペルは主の趣味と情報発信意欲を十分理解しており、マンガやアニメといったポップなものから、ゆめかわやグロかわなどのサブカルチャーまで、洗脳して植え付ける活動に邁進している。主よりKAWAIIレベルが劣る人を見つけては６つの目から七色のビームを放ち、当たった人は大量のリボンとレースに巻き込まれて趣味や嗜好を改変される。その人たちは、このドッペルを見ると地に頭を付けて崇めるらしい。

Unique Memoria

To edit a memoria's details, click on the specific memoria

Card	Effect	Cooldown	EN Text	Original Text
Kumanosuke's Kawaii☆Vid 熊乃介のKAWAII☆動画		Overdrive Normal Damage Increase [IV] & Attack UP [IV] (Self / 3T) 10 turns Max Limit Break Damage Increase [V] & Attack UP [V] (Self / 3T) 8 turns	**Unique to Ashley Taylor** If you set it in front of the camera in a KAWAII pose and change your voice... "Konichiha, I'm Kumanosuke! I'm Ashley-chan's friend. Today, I'll introduce all the KAWAII from Kamihama instead of her." Kumanosuke's very KAWAII introduction to Kamihama begins. Just set it in front and change the voice...	KAWAIIポーズでカメラの前にセットして、声色を変えれば… 「コンニチハ、ボク熊乃介！アシュちゃんのお友だちなんだ 今日は、彼女の代わりにボクが神浜のKAWAIIを紹介するヨ」 とってもKAWAII熊乃介の神浜紹介動画のはじまりはじまり～KAWAIIポーズでカメラの前にセットして、声色を変えれば…
Card	Effect	Cooldown	EN Text	Original Text

Side Story

Ashley Taylor's Side Story

The story begins with Ashley roaming around Kamihama City in order to gather enough material to put in a vlog. However, her tour is interrupted by the presence of a witch nearby. As Ashley closes in on the location, she encounters Riko Chiaki trying to reassure her worried dog, Mameji. After briefly admiring the cuteness of the situation, Ashley then offers her help to Riko, revealing her identity as a magical girl. She also decides to tackle the witch by herself and leave the Grief Seed to Riko, as her own Soul Gem doesn't need to be cleansed at the moment. After defeating the witch, she properly introduces herself to a grateful Riko, and tells her about her upcoming plans for her tour of Kamihama City. After mentioning Sakae Ward, Riko remembers an accessory shop, and invites Ashley to join her there. Within the shop, Ashley remains in awe before the cuteness of all the accessories. She then locates a specific hairclip which she shows to Riko, but the latter is disturbed by the design, which is covered in bandages. Ashley then explains to Riko about the concept of Gurokawa the hairclip is based on (combining cute and creepy elements together), but then apologizes for getting carried away in her explanation. She tries to switch topics by pointing at a cute skirt, but then laments that she may not have enough room to store everything she buys, as she lives in a studio flat that's about a thousand square feet in area. Riko gets confused about the measuring unit, and as Ashley is about to do the conversion, she encounters Emiri Kisaki and Rika Ayano. She fawns over both of them, believing them to be gyaru. Realizing that Ashley is a foreigner, Emiri and Rika attempt to communicate in English, only for Ashley to reply to them in fluent Japanese, which surprises them. Emiri decides to nickname her "Ash", which the latter immediately takes a liking to. Ashley explains to both girls that she's in Kamihama on the hunt for kawaii culture. Emiri asks her if she's been to a maid cafe before, with Ashley replying that she's been in one the day before. Rika then remembers a 'sacred spot for manga fans' in Hokuyo Ward, which she tells Ashley and Riko about. Before going there, however, Ashley asks Riko that she call her Ash as well. When arriving at the abovementioned place, Ashley and Riko quickly recognize it as a key location in Phantom Thief Magical Kirin, which they begin fangirling about. This draws the attention of Karin Misono, who recognizes the two as 'Kirinites'. Ashley suggests that the three of them hang out together and talk about Magical Kirin together, then recognizes Karin's ring as being that of a magical girl. After a proper introduction, they proceed to explore the many places featured in Magical Kirin and enjoy their time together talking about trivia regarding the manga alongside other things. Riko and Ashley part ways with Karin afterwards, then, while pondering what to do next, Ashley's stomach rumbles in hunger. Riko invites her to her bento shop to have something to eat, which Ashley gladly agrees to. Arriving at the bento shop, Riko introduces Ashley to her parents, who offer them croquettes. Ashley asks for the price, but Riko's mother says that the croquette is a token of gratitude for taking such good care of Riko. As she watches Riko and her parents sharing a moment, she feels some homesickness. She asks Riko if she can tell a little more about her family in private. It's revealed that her mother is a famous actress, and Ashley's passion for kawaii culture comes from her, as she travels to Japan a lot for her movies. She had a chance encounter with Ashley's father while the latter directed a film she was acting in. Ashley's mother would always bring back a lot of goodies from Japan, which Ashley became fascinated about. She explains how thanks to her supportive parents, she was able to visit a lot of different cities in the US and overseas, and meet a lot of different people. This chain of events inspired her to study abroad in Japan, however she then explains that her father opposed her plan for an unknown reason. Ashley explains what puzzled her was less the opposition and more the lack of an explanation thereof, as they would aways justify their reason for opposing Ashley's choices in the past. She then reveals that she eventually managed to go abroad for her studies, but merely because Kyubey showed up. She wished for her father's approval to him, subsequently becoming a magical girl. However, this makes her feel guilty towards her dad, believing herself to be a terrible daughter. She expresses her desire for her father to understand her choices, and that it pains her that he didn't understand this specific one. She then realizes the mood has soured, and quickly apologizes to Riko for doing so. Riko then suggests that Ashley should film a video of her time in Kamihama to show to her father, remembering their first conversation where Ashley mentioned doing this as a hobby. Riko believes that by showing Ashley's father what she loves, he'll end up understanding her choices and how happy it makes her. Ashley praises Riko over the idea, and thanks her for the assistance, deciding to film this video. After recording it, Ashley meets up with Riko again to show her the results of her work before posting it online. Riko is impressed by the result, and is convinced that Ashley's video will make her father have a change of heart. Ashley finally decides to upload it, and nervously waits for an answer. She mentions that it might take some time due to the timezone difference between California and Japan. Her stomach rumbles again, and she says that she was so stressed she forgot to eat today, and decides that she'll buy another croquette from Riko's shop. Before she can go, however, she suddenly receives a call from her father which surprises her, as he's supposed to be at work right now. Answering the phone, Ashley asks her father if he's lost some weight, but her father tells her not to worry about it. He tells Ashley that he watched the video, and could really feel the love and passion poured into it and how much studying abroad meant to his daughter. He reminds Ashley to always do what she loves most, and finally voices his wholehearted support to Ashley, which makes her tear up from joy. As they are speaking in English, Riko can only understand what is going on through Ashley's facial expressions, but she concludes that it went very well. The scene skips to several weeks later, where Ashley receives an unexpected package in her studio flat. The package reveals a gurokawa-style teddy bear inside, and attached is a card written by her father. It tells that he thought that she would love this teddy bear, and wished her luck in her "kawaii" endeavors. Before she can fawn over it, however, she receives an unexpected video call from home. When she answers, Ashley's mother appears, bearing bad news. She tearfully reveals to Ashley that her father has passed away. Ashley believes it to be a twisted joke at first, as she'd talked to him on the phone a few weeks prior and nothing sounded out of the ordinary. Her mother tells her that Ashley's father was very ill, which makes her realize that it was the reason he'd lost so much weight in the first place. She laments about how she should've never studied abroad, but then her mother retorts by saying the illness was found out shortly after Ashley left for Kamihama. Ashley realizes in horror that she unwittingly hurt her dad by making her wish, as she ended up not being able to be by his side when he needed it most. Before Ashley's mother can talk about the upcoming funeral, Ashley cuts the conversation short. As Ashley begins regretting her wish and decisions all alone, the teddy bear she was gifted unexpectedly falls over. Ashley believes it to be a sign from her father, and she remembers his words of 'doing what she loves most in the place she loves so much'. She rekindles her resolve and decides that she'll live her own life to the fullest to make him proud and respect the last words he ever told her.

Costume Stories

Ashley Taylor's Costume Stories

Winter OutfitSwimsuit Ashley seeks refuge from the cold in the consultation office, where she is happily greeted by Emiri and Rika. Rika recognizes the hoodie Ashley is wearing being what she ended up winning from a contest hosted by the brand behind Kumanosuke. The front of the hoodie was a modified version of Kumanosuke’s original design, but Ashley never showed the original design to Riko, much to her disappointment. However, she did it for good reason, as Emiri and Rika were repulsed by Ashley’s recreation of the original design, which depicted a bloody Kumanosuke feasting on a rabbit that he hunted down, via mimicry. As Ashley lore dumps about Kumanosuke and the grim fictional world he lives in, the other two girls agree that it would be too early to introduce Riko to something like this, though Ashley says that she will try to be more mindful next time. Ignorance is Bliss At the beach, Ashley announces that she and Riko will be filming; “The Japanese Horror Project: Part 5.” Riko wonders if she is overdoing the project, but Ashley reminds her of all the unreleased footage they have. Apparently, strange incidents only happen when they are not recording, which is why Ashley is determined to catch some good content. Although she will be proceeding without Kumanosuke, as he is currently camping out in a coin locker, but not to worry, as the flattened Kumanosuke on her swimsuit will be substituting for this occasion. After finding a spot, they begin recording, where Ashley states that she will be investigating an alleged poltergeist within the area reported by one of their veiwers. However, it isn’t long before they are accidentally interrupted by Ui, Iroha, and Sana, who claims to have been the supposed ghost who was picking flowers, due to her invisibility. Disappointed that the true identity of the disturbing phantom was a “kawaii magical girl”, the two move on to the next mystery on their report list, that being a ghost by the seashore. Just like last time, they don’t get far in their intro before getting interrupted by Mayu and Ria, who explain that the ‘ghost’ was merely Kanoko in her mascot-like costume. Hoping to raise the duo’s spirits, Mayu tells them of a strange floaty that some middle schoolers spotted on the beach, but that soon turned out to be Riko’s dog shaped ring, and the noises it was allegedly making were from her actual dog after he slipped it over his head. With seemingly no good horror material, Ashley gives up, and says that Kumanosuke is probably getting bored in the locker. Some time later at home, Riko gets a message from one of her classmates, talking about a rumor surrounding a teddy bear that shares a strong resemblance to Kumanosuke, saying that the stuffed bear will never leave it’s victim, and even curse them with bad luck, or “kawaii” luck if they are expecting the worst. Though this can all be cured by simply hugging the bear. Riko begins to worry, as this could possibly be real and should be taken with caution, but she also fears that telling Ashley about it would change her views on her beloved Kumanosuke. As she panics, tears fill her eyes.

Magia Exedra

Kioku

Glittering HurricaneAshley's KiokuCarnival Cuddleboom

A Magical Girl from California who is in search of Japanese kawaii culture. She's obsessed with all things kawaii from Harajuku fashion to anime and manga. She even uploads videos to show the people back home. Kumanosuke, the bear plushie she got from her father, is her most precious treasure.

General info

[Glittering Hurricane] Ashley Taylor ([オシャンティックハリケーン] アシュリー・テイラー)
Element	Role	Rarity	SPD
Void	Breaker	✦✦✦✦	114
	HP	ATK	DEF
Base	290	82	97
Max	9041	2852	3178
Critical Rate Magic Buff		Critical DMG Magic Buff
+5%		+10%
Ascension ✤✢✢✢✢ ✤✤✢✢✢ ✤✤✤✢✢ ✤✤✤✤✢ ✤✤✤✤✤ Increases HP/ATK/DEF by 2%. At battle start, increases SPD by 20% (2 turns). Increases HP/ATK/DEF by 2%. Increases break bonus by 20%. Increases HP/ATK/DEF by 2%. Increases Special Attack Lvl. Cap by 3. Increases HP/ATK/DEF by 2%. On enemy break, advances all allies' action order by 10%. Increases HP/ATK/DEF by 2%. Increases Special Attack Lvl. Cap by 3.
Skills Special Attack Battle Skill Basic Attack Ability Support Ability Glittering Hurricane (オシャンティックハリケーン) 75 MP Fancy Boomerang (ファンシーブーメラン) — Chase (チェイス) Defense (ディフェンド) Deals 110-165% void DMG to all enemies. Increases own SPD by 25-30% (2 turns). Deals 60-100% void DMG to all enemies. Increases own break bonus by 40-80% (2 turns). Deals 50-100% void DMG to a single enemy. On enemy break, triggers a follow-up attack. Follow-Up Attack: Deals 30-50% void DMG to all enemies. Equipped to Breaker: Decreases DMG taken by 3-5%. Skill scaling 0 1 2 3 4 5 6 7 8 9 10 Ⅰ Ⅱ 110 25 112 25 114 26 118 26 122 27 127 27 132 28 140 29 151 29 165 30 Ⅰ Ⅱ 60 40 63 43 66 46 70 50 75 55 79 59 84 64 89 69 94 74 100 80 Ⅰ 50 54 58 63 68 74 80 86 92 100 Ⅰ 30 31 33 35 37 40 42 44 47 50 Ⅰ 3 3.2 3.4 3.7 3.9 4.1 4.3 4.6 4.8 5 Unique EX Crystalis Ability Your Dose of Kawaii! (KAWAIIをお届けしマスヨ！) Increases break gauge depletion (3). On follow-up attack, increases break bonus by 30% (2 turns).

Magic Level Buffs

1-15			16-30			31-45			46-60			61-75			76-90			91-105			106-120
1	HP	+90	16	HP	+90	31	DEF	+32	46	HP	+90	61	Critical Rate	+2.5%	76	Critical DMG	+2%	91	HP	+90	106	HP	+90
2	ATK	+32	17	ATK	+32	32	HP	+90	47	ATK	+32	62	HP	+90	77	HP	+90	92	ATK	+32	107	ATK	+32
3	DEF	+32	18	DEF	+32	33	Battle Skill	Lvl.4	48	Ability	Lvl.5	63	Battle Skill	Lvl.7	78	Support Ability	Lvl.5	93	Ability	Lvl.8	108	Ability	Lvl.9
4	HP	+90	19	HP	+90	34	ATK	+32	49	DEF	+32	64	ATK	+32	79	ATK	+32	94	DEF	+32	109	DEF	+32
5	Battle Skill	Lvl.2	20	Battle Skill	Lvl.3	35	DEF	+32	50	Critical DMG	+2%	65	DEF	+32	80	DEF	+32	95	HP	+90	110	HP	+90
6	ATK	+32	21	ATK	+32	36	Basic Attack	Lvl.4	51	Battle Skill	Lvl.6	66	Support Ability	Lvl.3	81	Battle Skill	Lvl.8	96	Support Ability	Lvl.8	111	Battle Skill	Lvl.10
7	DEF	+32	22	DEF	+32	37	HP	+90	52	HP	+90	67	HP	+90	82	HP	+90	97	ATK	+32	112	ATK	+32
8	HP	+90	23	HP	+90	38	ATK	+32	53	ATK	+32	68	ATK	+32	83	ATK	+32	98	DEF	+32	113	DEF	+32
9	ATK	+32	24	ATK	+32	39	Ability	Lvl.4	54	Basic Attack	Lvl.6	69	Basic Attack	Lvl.7	84	Support Ability	Lvl.6	99	Battle Skill	Lvl.9	114	Support Ability	Lvl.10
10	Basic Attack	Lvl.2	25	Basic Attack	Lvl.3	40	DEF	+32	55	DEF	+32	70	DEF	+32	85	DEF	+32	100	Critical DMG	+2%	115	HP	+90
11	DEF	+32	26	Critical DMG	+2%	41	HP	+90	56	HP	+90	71	HP	+90	86	HP	+90	101	HP	+90	116	Critical DMG	+2%
12	HP	+90	27	DEF	+32	42	Battle Skill	Lvl.5	57	Ability	Lvl.6	72	Support Ability	Lvl.4	87	Basic Attack	Lvl.8	102	Support Ability	Lvl.9	117	Basic Attack	Lvl.10
13	ATK	+32	28	HP	+90	43	ATK	+32	58	ATK	+32	73	ATK	+32	88	ATK	+32	103	ATK	+32	118	HP	+90
14	DEF	+32	29	ATK	+32	44	DEF	+32	59	DEF	+32	74	DEF	+32	89	DEF	+32	104	DEF	+32	119	Critical Rate	+2.5%
15	Ability	Lvl.2	30	Ability	Lvl.3	45	Basic Attack	Lvl.5	60	Support Ability	Lvl.2	75	Ability	Lvl.7	90	Support Ability	Lvl.7	105	Basic Attack	Lvl.9	120	Ability	Lvl.10

A Magical Girl from California who is in search of Japanese kawaii culture. She's obsessed with all things kawaii from Harajuku fashion to anime and manga. She even uploads videos to show the people back home. Kumanosuke, the bear plushie she got from her father, is her most precious treasure.

General info

[Ashley's Kioku] Ashley Taylor ([アシュリーのキオク] アシュリー・テイラー)
Element	Role	Rarity	SPD
Dark	Attacker	✦✦✦	95
	HP	ATK	DEF
Base	232	120	78
Max	8673	3380	3069
Critical Rate Magic Buff		Critical DMG Magic Buff
+5%		+10%
Ascension ✤✢✢✢✢ ✤✤✢✢✢ ✤✤✤✢✢ ✤✤✤✤✢ ✤✤✤✤✤ Increases HP/ATK/DEF by 2%. At battle start, increases SPD by 10 (2 turns). Increases HP/ATK/DEF by 2%. Increases follow-up attack DMG dealt by 10%. Increases HP/ATK/DEF by 2%. Increases DMG dealt by 5%. Increases HP/ATK/DEF by 2%. On enemy break, advances action order by 10%. Increases HP/ATK/DEF by 2%. Increases DMG dealt by 5%.
Skills Battle Skill Basic Attack Ability Support Ability Bombing Bear (ボミングベア) — Chase (チェイス) Assault (アサルト) Deals 70-120% dark DMG to all enemies. Increases own DMG dealt by 8-18% (1 turn). Deals 50-100% dark DMG to a single enemy. On enemy break, triggers a follow-up attack. Follow-Up Attack: Deals 35-60% dark DMG to all enemies. Equipped to Dark: Increases ATK by 5-7.5%. Skill scaling 0 1 2 3 4 5 6 7 8 9 10 Ⅰ Ⅱ 70 8 74 9 78 10 83 11 88 12 94 13 100 14 106 15 112 16 120 18 Ⅰ 50 54 58 63 68 74 80 86 92 100 Ⅰ 35 37 39 42 44 47 50 53 56 60 Ⅰ 5 5.3 5.6 5.8 6.1 6.4 6.7 6.9 7.2 7.5 Unique EX Crystalis Ability Now I'm Even More Kawaii (KAWAIIが増えましたネー) Increases follow-up attack DMG dealt by 40%.

Magic Level Buffs

1-15			16-30			31-45			46-60			61-75			76-90			91-105			106-120
1	HP	+90	16	HP	+90	31	DEF	+32	46	HP	+90	61	Critical Rate	+2.5%	76	Critical DMG	+2%	91	HP	+90	106	HP	+90
2	ATK	+32	17	ATK	+32	32	HP	+90	47	ATK	+32	62	HP	+90	77	HP	+90	92	ATK	+32	107	ATK	+32
3	DEF	+32	18	DEF	+32	33	Battle Skill	Lvl.4	48	Ability	Lvl.5	63	Battle Skill	Lvl.7	78	Support Ability	Lvl.5	93	Ability	Lvl.8	108	Ability	Lvl.9
4	HP	+90	19	HP	+90	34	ATK	+32	49	DEF	+32	64	ATK	+32	79	ATK	+32	94	DEF	+32	109	DEF	+32
5	Battle Skill	Lvl.2	20	Battle Skill	Lvl.3	35	DEF	+32	50	Critical DMG	+2%	65	DEF	+32	80	DEF	+32	95	HP	+90	110	HP	+90
6	ATK	+32	21	ATK	+32	36	Basic Attack	Lvl.4	51	Battle Skill	Lvl.6	66	Support Ability	Lvl.3	81	Battle Skill	Lvl.8	96	Support Ability	Lvl.8	111	Battle Skill	Lvl.10
7	DEF	+32	22	DEF	+32	37	HP	+90	52	HP	+90	67	HP	+90	82	HP	+90	97	ATK	+32	112	ATK	+32
8	HP	+90	23	HP	+90	38	ATK	+32	53	ATK	+32	68	ATK	+32	83	ATK	+32	98	DEF	+32	113	DEF	+32
9	ATK	+32	24	ATK	+32	39	Ability	Lvl.4	54	Basic Attack	Lvl.6	69	Basic Attack	Lvl.7	84	Support Ability	Lvl.6	99	Battle Skill	Lvl.9	114	Support Ability	Lvl.10
10	Basic Attack	Lvl.2	25	Basic Attack	Lvl.3	40	DEF	+32	55	DEF	+32	70	DEF	+32	85	DEF	+32	100	Critical DMG	+2%	115	HP	+90
11	DEF	+32	26	Critical DMG	+2%	41	HP	+90	56	HP	+90	71	HP	+90	86	HP	+90	101	HP	+90	116	Critical DMG	+2%
12	HP	+90	27	DEF	+32	42	Battle Skill	Lvl.5	57	Ability	Lvl.6	72	Support Ability	Lvl.4	87	Basic Attack	Lvl.8	102	Support Ability	Lvl.9	117	Basic Attack	Lvl.10
13	ATK	+32	28	HP	+90	43	ATK	+32	58	ATK	+32	73	ATK	+32	88	ATK	+32	103	ATK	+32	118	HP	+90
14	DEF	+32	29	ATK	+32	44	DEF	+32	59	DEF	+32	74	DEF	+32	89	DEF	+32	104	DEF	+32	119	Critical Rate	+2.5%
15	Ability	Lvl.2	30	Ability	Lvl.3	45	Basic Attack	Lvl.5	60	Support Ability	Lvl.2	75	Ability	Lvl.7	90	Support Ability	Lvl.7	105	Basic Attack	Lvl.9	120	Ability	Lvl.10

A Magical Girl from America looking for treasured "kawaii." Thanks to Mitama's talents and her deep bond with Kumanosuke, a plushie bear from her father, she develops a special look, and continues her pursuit of even more kawaii discoveries.

General info

[Carnival Cuddleboom] Ashley Taylor ([デンジャラスグロかわカーニバル] アシュリー・テイラー)
Element	Role	Rarity	SPD
Void	Buffer	✦✦✦✦✦	122
	HP	ATK	DEF
Base	333	95	111
Max	10258	3243	3595
Critical Rate Magic Buff		Critical DMG Magic Buff
+5%		+10%
Ascension ✤✢✢✢✢ ✤✤✢✢✢ ✤✤✤✢✢ ✤✤✤✤✢ ✤✤✤✤✤ Increases HP/ATK/DEF by 2%. Adds 1 turn to the duration of buff effects applied. Increases HP/ATK/DEF by 2%. When charge at 100%: Increases SPD by 10%. On maxed enemy break bonus: Increases MP by 25% and charge by 50%. Increases HP/ATK/DEF by 2%. Increases Special Attack Lvl. Cap by 3. Increases HP/ATK/DEF by 2%. Increases buff effects applied by 50% (* excluding MP recovery and action order advance effects), and on special attack, grants 1 SP. Increases HP/ATK/DEF by 2%. Increases Special Attack Lvl. Cap by 3.
Skills Special Attack Battle Skill Basic Attack Ability Support Ability Carnival Cuddleboom (デンジャラスグロかわカーニバル) 75 MP Peppy Bubbly Beam (ポップンチアフルスマイル) — Haste (ヘイスト) Edge Enchantment (シャープエンチャント) Deals 180-300% void DMG to all enemies. Increases all allies' DMG dealt when targeting elemental weakness by 15-25% (2 turns). When applied to a void ally, increases DMG dealt when targeting elemental weakness by a further 10-15% (2 turns). Increases own charge by 10%. When charge is 100%: Increases all allies' critical DMG by 20-40% (2 turns). When applied to a void ally, increases critical DMG by a further 15-30% (2 turns). Decreases own charge by 50%. Increases all allies' critical rate by 15-30% (2 turns) and ATK by 15-30% (2 turns). Applies Plushie Cheer to all void allies (2 turns). Increases own charge by 10%. Plushie Cheer: Increases critical rate by 10% and DMG dealt when targeting elemental weakness by 10%. On critical hit by target, grants 5 MP. * Only applies to basic attack / battle skill / special attack. Deals 50-100% void DMG to a single enemy. Increases own charge by 5%. At battle start, sets charge to 0% (Max 100%), and increases all allies' SPD by 5-10%. On critical hit by allies other than self, increases own charge by 10%. On void DMG dealt by that attack, increases own charge by a further 1-5%. * Only applies to basic attack / battle skill / special attack. When own charge is 10% or higher: Increases own SPD by 3% (Effect increases each time charge increases by 10%; max 15%). Equipped to Buffer: Increases all allies' critical rate by 5%. On own special attack, increases all allies' DMG dealt when targeting elemental weakness by 5-15% (2 turns). Skill scaling 0 1 2 3 4 5 6 7 8 9 10 Ⅰ Ⅱ Ⅲ Ⅳ Ⅴ 180 15 10 20 15 184 16 10 21 16 189 17 11 23 17 197 18 11 25 19 206 19 12 27 21 216 20 12 30 22 228 21 13 32 24 246 22 14 34 26 270 23 14 37 28 300 25 15 40 30 Ⅰ Ⅱ 15 15 16 16 17 17 19 19 21 21 22 22 24 24 26 26 28 28 30 30 Ⅰ 50 54 58 63 68 74 80 86 92 100 Ⅰ Ⅱ 5 1 5 2 6 2 6 3 7 3 7 4 8 4 9 4 9 5 10 5 Ⅰ 5 6 7 8 9 10 11 12 13 15 Unique EX Crystalis Ability Kawaii Will Give Me Strength (KAWAIIは私に力をくれマス！) At battle start, increases own charge by 50%. Decreases DMG taken by 10% for all allies with Plushie Cheer applied.

Magic Level Buffs

1-15			16-30			31-45			46-60			61-75			76-90			91-105			106-120
1	HP	+100	16	HP	+100	31	DEF	+36	46	HP	+100	61	Critical Rate	+2.5%	76	Critical DMG	+2%	91	HP	+100	106	HP	+100
2	ATK	+36	17	ATK	+36	32	HP	+100	47	ATK	+36	62	HP	+100	77	HP	+100	92	ATK	+36	107	ATK	+36
3	DEF	+36	18	DEF	+36	33	Battle Skill	Lvl.4	48	Ability	Lvl.5	63	Battle Skill	Lvl.7	78	Support Ability	Lvl.5	93	Ability	Lvl.8	108	Ability	Lvl.9
4	HP	+100	19	HP	+100	34	ATK	+36	49	DEF	+36	64	ATK	+36	79	ATK	+36	94	DEF	+36	109	DEF	+36
5	Battle Skill	Lvl.2	20	Battle Skill	Lvl.3	35	DEF	+36	50	Critical DMG	+2%	65	DEF	+36	80	DEF	+36	95	HP	+100	110	HP	+100
6	ATK	+36	21	ATK	+36	36	Basic Attack	Lvl.4	51	Battle Skill	Lvl.6	66	Support Ability	Lvl.3	81	Battle Skill	Lvl.8	96	Support Ability	Lvl.8	111	Battle Skill	Lvl.10
7	DEF	+36	22	DEF	+36	37	HP	+100	52	HP	+100	67	HP	+100	82	HP	+100	97	ATK	+36	112	ATK	+36
8	HP	+100	23	HP	+100	38	ATK	+36	53	ATK	+36	68	ATK	+36	83	ATK	+36	98	DEF	+36	113	DEF	+36
9	ATK	+36	24	ATK	+36	39	Ability	Lvl.4	54	Basic Attack	Lvl.6	69	Basic Attack	Lvl.7	84	Support Ability	Lvl.6	99	Battle Skill	Lvl.9	114	Support Ability	Lvl.10
10	Basic Attack	Lvl.2	25	Basic Attack	Lvl.3	40	DEF	+36	55	DEF	+36	70	DEF	+36	85	DEF	+36	100	Critical DMG	+2%	115	HP	+100
11	DEF	+36	26	Critical DMG	+2%	41	HP	+100	56	HP	+100	71	HP	+100	86	HP	+100	101	HP	+100	116	Critical DMG	+2%
12	HP	+100	27	DEF	+36	42	Battle Skill	Lvl.5	57	Ability	Lvl.6	72	Support Ability	Lvl.4	87	Basic Attack	Lvl.8	102	Support Ability	Lvl.9	117	Basic Attack	Lvl.10
13	ATK	+36	28	HP	+100	43	ATK	+36	58	ATK	+36	73	ATK	+36	88	ATK	+36	103	ATK	+36	118	HP	+100
14	DEF	+36	29	ATK	+36	44	DEF	+36	59	DEF	+36	74	DEF	+36	89	DEF	+36	104	DEF	+36	119	Critical Rate	+2.5%
15	Ability	Lvl.2	30	Ability	Lvl.3	45	Basic Attack	Lvl.5	60	Support Ability	Lvl.2	75	Ability	Lvl.7	90	Support Ability	Lvl.7	105	Basic Attack	Lvl.9	120	Ability	Lvl.10

Heartphial Story

For Ashley Taylor's Heartphial Story see Can't Be Myself Without What I Love.

Unique Portrait

To edit a portrait's details, click on the specific portrait

Portrait	HP	ATK	DEF	Ability	Obtained
✦✦✦✦ Cherish the One Life We Live 一度きりの人生を大好きと	Initial: +88 Max: +360	Initial: +26 Max: +106	Initial: +40 Max: +162	Increases SPD by 2.5-5%. Equipped to Ashley Taylor: Also increases break effect by 5-10%.	Ashley Taylor's Heartphial
Portrait	HP	ATK	DEF	Ability	Obtained

Gallery

Games

Magia Record

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  Magical Girl
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  Magical Girl (Shadow)
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  School uniform
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  Winter outfit
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  Swimsuit
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  Kumanosuke
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  Doppel bio
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  Doppel bio (English)

Star Cards

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  4★ Card
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  4★ Card (NA Server)
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  Clear version
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  5★ Card
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  5★ Card (NA Server)

Sprites

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  In-battle sprite
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  Doppel sprite

Memoria/Chapter Art

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• 
• 
• 
• 

Memoria Cards

Kumanosuke's Kawaii☆Vid

Great Success in the Land of Longing

Consult the Closet

Good Child, Good Child

Kawaii is Invincible!!

Wrap Them Up! These Growing Feelings

Searching at the Beach

My Victory Pose Is Kawaii Too

Kawaii Collection

Kumanosuke's Kawaii Vid

Magical Girl Stickers

• 
  Magical Girl Seal 2021

Screenshots

• 
  The design on the bottom of Ashley's shoes

Magia Exedra

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  Magical Girl (3D)
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  Magical Girl (2D)
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  Gurokawa (3D)
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  Gurokawa (2D)
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  Casual outfit
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  School uniform
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  Twitter bio

Kioku Art

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  Glittering Hurricane
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  Ashley's Kioku
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  Carnival Cuddleboom

Story Art

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Portraits

Magical Kawaii Duo

Cherish the One Life We Live

Never Letting You Go!

Magia Et Cetera 100 Episodes!

Magia Correspondence

• 
  Magia Correspondence #3

Manga

Magia☆Report

• 
  Season 2 - 024
• 
  Season 2 - 112
• 
  Season 2 - 171
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  Season 2 - 182
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  Season 2 - 189
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  Season 2 - 197
• 
  Season 2 - 220
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  Season 2 - 236
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  Season 2 - 261
• 
  Season 2 - 291

Magia☆Et Cetera

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  # 006
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  # 037
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  # 043
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  # 104

Official Art

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  Art from Magia Archive Volume 3
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• 
• 
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  Ashley's accidental reveal as "Chelsea".
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  Magia Record Episode 18 End Title Card by Benio

Trivia

• As she was an NA-server exclusive, she is the first and only character to have exclusively English voicelines.
  • All of her voicelines were later re-recorded in Japanese for her re-release on the Japanese server.
• In her personal story, Candy and her Familiars are encountered in Durbar's labyrinth.
  • In cutscenes, though, they are properly depicted as being in Candy's Labyrinth.
• Her personal story implies that the Labyrinths (and presumably Witches and Familiars) in Japan, or at least Kamihama specifically, may in some way look different from those she encountered in America: "So this is a Japanese Labyrinth... or should I say, a Kamihama Labyrinth... Kinda grotesque, kinda kawaii... I love it!"
• Prior to her release, the official websites for the NA release of Magia Record had released a translation of a page of Magia Report. In the translated page, Iroha states she is hoping she rolls the Magical Girl "Chelsea". This left fans to speculate that the NA original character would be named Chelsea. The comic was retracted, and the name was changed to read Ultimate Madoka instead. The NA original character was then released with the name Ashley Taylor. The comic that was originally released can be read here.
• Ashley lives alone in Japan. Her home, which consists of only one room, is approximately one-thousand square feet (60 tatami mats, or 93 square meters).^{[citation needed]}
  • Her home is soundproofed.^{[citation needed]}
  • Ashley's home in Japan includes a home theater set she brought from America.^{[citation needed]}
• In Magia Exedra:
  • She is, so far, the only character in Magia Exedra to have both English and Japanese voice lines.
  • Ashley shares a quirk with Masara, in that Ashley's 3* Kioku's Element is the same as it was Magia Record, but her 4* Kioku has the type changed to Void.

Observations

• As she received Kumanosuke after she became a Magical Girl and moved to Japan, it is unknown what Ashley's original weapon was or how she initially fought.
  • In Kamihama Kawaii Collection, she mentions that Kumanosuke has faint traces of her magic on him from always being with her in battle, but she makes no mention of using him as a weapon. This raises the question of whether she canonically does use him as a weapon, or if she fights another way.
  • For some reason, Ashley is holding Kumanosuke in "Good Child, Good Child", which seems to show a younger Ashley with her father.
• Her Doppel is likely named after the game "Zip", also known as "Zip Zap Boing" or "Zip Zap Zop", which is commonly used as a theatre preparation exercise. This is a reference to Ashley's family working in the film industry (actress, director, and internet content creator).
• In her Winter Costume story, she refers to herself as "Waloli Gurokawa-sensei".
  • Wa Lolita (和ロリ) is a style of lolita fashion that is based around Japanese kimonos.
  • Gurokawa (グロカワ) is short for Guro Kawaii, an aesthetic characterized by the juxtaposition of kawaii (cute) things and guro (gory, scary, creepy) things.
  • Yumekawa (an aesthetic Ashley and her Doppel are also fond of) is short for "Yume Kawaii" (ゆめかわいい), an aesthetic that centers around fantasy themes and pastel colors.

Etymology

• Her first name means "ash tree forest"/"meadow".
  • Her theorized original name, Chelsea, is thought to mean "chalk wharf". It may be a humorous reference to the fact that she is one of the franchise's few white (as in Western) characters.
• Her surname is an occupational name for a tailor, someone who professionally works with clothing. This references Ashley's interest in fashion, especially kawaii and gurokawa styles.