Aimi Eri

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Aimi Eri
Aimi magia record profile.png
Japanese Name 江利 あいみ (Eri Aimi)
Voiced by Japanese: Reina Ueda
ID No: 3023
Release Date (JP): October 23, 2017
Release Date (NA): August 06, 2019

Aimi Eri is the one of the original characters of the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record

General Info

Physical Features
Age 16
Eye colour Reddish Orange
Hair colour Light Orange
Height 160cm
Soul Gem Orange heart (chest)
Weapon Dual Revolvers
Witch Form Columbina
Powers and Abilities Behavior prediction
Wish “I want to know how he feels about me.”
Japanese pronoun watashi ()
Known relatives Unnamed father
Origins Chuo Ward
School Chuo Academy, Tenth Grade
Affiliation Kamihama Magia Union

Game Info

Stats, Connect, Magia Data
Rarity Final Lv Type Attribute

3★→ 5★



Attribute flame.png


Initial 15650 5018 5069

Max at ★3 15650 5018 5069
Max at ★4 20347 6526 6591
Max at ★5 24956 7896 7856

Max SE 29714 9684 10710
Disk accele.png Disk accele.png Disk blast vertical.png Disk blast horizontal.png Disk charge.png
Icon skill 1134.png Connect: I'll Show you the Power of Love!

★3 Guaranteed Anti-Evade & Blast Damage UP [VI]
★4 Guaranteed Anti-Evade & Blast Damage UP [VIII]
★5 Guaranteed Anti-Evade & Blast Damage UP [IX] & Chance to Chase [IX]
{{{2}}} Magia: Perfect Target [1][2]

★3 Damage to All Enemies [II] & Blast Damage UP (All / 3T)
★4 Damage to All Enemies [II] & Blast Damage UP (All / 3T) & Anti-Evade (All / 3T)
★5 Damage to All Enemies [VI] & Blast Damage UP (All / 3T) & Anti-Evade (All / 3T) & Guaranteed Chase (Self / 2T)
{{{2}}} Doppel: Columbina

★5 Damage to All Enemies [VIII] & Blast Damage UP (All / 5T) & Anti-Evade (All / 5T) & Guaranteed Chase (Self / 3T)
  1. Originally her Magia attack was named Absolutely Lock On! before it was changed during an update.
  2. In the NA release, her magia attack is called Lock On for Love.
Spirit Enhancement Data
Max Stat Bonuses
HP ATK DEF Accele Blast Charge

3★ +5% +5% +5% +5% +5% +3%
4★ +6% +6% +6% +6% +6% +4%
5★ +7% +7% +7% +7% +7% +5%

SE +7% +7% +7% +13% +15% +9%
Spirit Enhancement

Icon skill 1216.png MP Boost MP Gain UP When Over 100 MP [II]

Icon skill 1220.png Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I]

Icon skill 1216.png MP Boost MP Gain UP When Over 100 MP [II]

Icon skill 1090.png Accele Adept Accele MP Gain UP [II]

Icon skill 1220.png Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I]

Icon skill 1091.png Charge Adept Charged Damage Up [II]

Icon skill 1121.png Critical Adept Chance to Critical Hit [II]

Icon skill 1088.png Magia Adept Magia Damage UP [II]

Icon skill 1126.png Chase Adept Chance to Chase [VI]

Icon skill 1124.png Parry Adept Chance to Evade [II]

Icon skill 1092.png Blast Adept Blast Damage UP [II]

Icon skill 1120.png Shield Adept Damage Cut [II]

Icon skill 1134.png Invisible Blast Guaranteed Anti-Evade (Self / 1T) & Blast Damage UP [IV] (Self / 1T) CD: 8 turns


A Magical Girl who lives for love and romance. Even though she's had the same crush for so long, she still gets too embarrassed to talk when she sees him. Her greatest secret? A notebook of fantasies where she tells him her feelings and date night plans.

Doppel Description

Columbina, Aimi's doppel

Doppel of Dueling. Its Form is Lead. The master of this emotion feels sympathy between themself, who is unable to suppress her affection, and her doppel, who carries her burning emotions inside its leaden body. This doppel, like its master, is unable to suppress its affection and is unable to act honestly toward the person it loves, which causes it to become embroiled in a duel to express its affection. Moreover, the more it see its partner suffering, the higher the voltage of its love rises, so it eventually burn out its intended partner with a heat of 6,000 degrees. The doppel believes that it can make such a person melt not only their heart but also their body.

Side Story

Warning, this section contains spoilers.

Aimi is overjoyed to find a boy named Hayato loves her back. She imagines a romantic encounter with him, and decides to write it down in her "Secret Daydreams Notebook". She admits it's a bad hobby, but she can't stop. Suddenly she stumbles into a witch barrier and finds herself attacked by a witch. Aimi thinks about giving up, but decides she can't be afraid. Suddenly Natsuki Utsuho shows up and cheers her on. Natsuki introduces herself and says she'll fight alongside Aimi.

Aimi defeats the witch and thanks Natsuki. Aimi reveals that Natsuki is the first other magical girl she has met and invites her for tea to talk magical girls. At the cafe, Natsuki explains she's the manager for her school's baseball team. Aimi asks if there are any boys she's interested in. Natsuki says they're just friends. Aimi says she likes talking about romance and invites Natsuki to come to her if she ever finds someone. Natuski then asks Aimi to bring up what she wanted to talk about. Aimi says it's about her wish.

Aimi explains that ever since middle school, she's been in love with a boy named Hayato Isesaki. Aimi narrates that the thing she likes most about him is that he does kind things without being noticed, like putting lost keychains in the desks of people who lost them. However, Aimi had trouble talking to him. Natsuki says she also feels nervous talking to other boys as well, unless they're from the baseball team. Aimi then says she tried to ask around to see if Hayato had a girlfriend, but no-one seemed to know.

Then, while Aimi was writing about her daydreams, Kyubey appeared. Thinking she was still daydreaming, Aimi made her wish: "Please tell me how he feels". Natsuki is shocked by this, but Aimi says it was alright because Hayato likes her too. Natsuki says Aimi must have confessed to Hayato, but Aimi says she didn't and is waiting for the right time. Aimi then just starts narrating an imagined confession scenario, to Natsuki's confusion. Aimi apologizes, but Natsuki says it's fine, and that Aimi loves with her whole heart.

Natsuki cheers on Aimi, saying she'll invite Hayato out next time. Aimi feels relieved, but then sees her notebook is gone. Aimi is worried that Hayato might have found it, and Natsuki volunteers to help. Natsuki suggests backtracking to find the notebook. The girls do so, ultimately arriving at Aimi's school. Aimi finds that Hayato is there and is horrified to see he's holding her notebook. Natsuki then points out that Hayato has been witched kissed. Aimi says she won't forgive anyone for laying a hand on Hayato.

The girls track down the witch's barrier. Aimi tears into the familiars and witch. Afterward, the girls check on Hayato, who is unconscious but alright. Aimi is worried that Hayato saw her book, and explains to Natsuki it's her daydream journal. Natsuki says that if Hayato is the person Aimi loves, he wouldn't look in her notebook without permission. Aimi is forced to agree. Natsuki tells Aimi not to lose to herself. Aimi then says she'll confess.

Suddenly, Hayato awakens. Aimi asks if he's alright, and Hayato thanks her for looking after him. Aimi attempts to confess, but blurts out that Hayato has her notebook. Hayato says it's lucky he ran into her then, and says he didn't know who it belonged to because he didn't want to look inside. Aimi is so relieved she forgets her confession and bids Hayato goodbye. Natsuki telepathically contacts Aimi and asks what happened. Aimi says the moment got away from her. Natsuki thinks that at this rate Aimi will never confess. Aimi is still relieved that all her worries are still there.

Costume Stories

Winter Outfit
Aimi valentine costume.png

Aimi has invited Kokoro Awane over to her place to learn how to knit. She’d always wanted to give her crush Hayato-kun a classic winter present, a hand-knit scarf, but she’s never learned how to knit. When Kokoro found out, she offered to teach her. Kokoro asks her to try knitting by herself but Aimi isn’t even sure how to start. Kokoro says they should start with learning how to hold the needles. After a good amount of time has passed, Aimi has managed to learn how to hold the needles and is just able to knit and purl. Kokoro says the rest is just practice and repetition. A few days later, Aimi is still hard at work on her knitted scarf. She wonders if the scarf is long enough yet for her to bind the loops the way Kokoro taught her and soon she slips in to another daydream about Hayato-kun. This time she daydreams about how she’ll finally hand him a Christmas present and then he opens it to find it’s a scarf. Hayato immediately falls in love with Aimi when he learns that she made it herself. Aimi realizes she lost herself in another daydream before pushing herself to focus again and gets back to her knitting.

After some time Aimi has finally finished the scarf. With the help of Kokoro, Aimi binds the last loops and casts them off the needles. Since there was so much extra thread left over, Kokoro tried knitting a cable-knit hat and offers it to Aimi to keep. As much as Kokoro loves to knit, she’s always wondering what to make so she’s happy with Aimi keeping the hat. Aimi then realizes that the hat will match the clothes she bought perfectly and gets dressed in her new outfit. Aimi gets lost in another daydream for a moment before remembering the scarf she made for Hayato. Eventually, she runs into Hayato “coincidentally” and the two stand awkwardly discussing the weather. Aimi was too nervous to give him the scarf in the end and ended up staying in her room until spring.


Event Appearances

Magical Girl Story Appearances

Powers and Abilities

Aimi is able to predict others' behavior. It seems she needs to willfully activate this power, rather than having it active at all times.


  • The characters in her last name mean "river" (江) and "interest" (利), respectively.


  • Her illustator is Hiro Kanzaki, who also illustrated Eromanga-sensei.
    • TrySail, who sang several of the theme songs for Magia Record, also sang some songs in Eromanga-sensei.
  • Her Magical Girl design, weapon, and Magia all have a Wild West/cowgirl motif.
    • Ironically, her Doppel has a knight motif.
  • 'Columbina' means 'dove'.
    • Columbina is a stock character in Italian comedic theater, serving as the wife of the sad clown character Pierrot whose heart she breaks when ultimately leaving him for the protagonist Harlequin.
    • When summoning her Doppel, Aimi's sprite disappears.
    • Her Doppel's summmoning animation and design do not match with the one datamined and leaked in 2018. It featured a tall tree-like stalk with branch-like extensions ending in hearts, topped by what appeared to be another heart or head(s).
      • This is similar to what became of Ria Ami's Doppel summoning animation, but Aimi's still retained the heart motif.
      • Her doppel could be a play on the word « heartburn » as well.


Game Gallery

Official Art

Memoria Cards

To edit a memoria's details, click on the specific memoria

Card Effect Cooldown EN TextJP Text
50th Love Letter (Incomplete)
(NA: 50th Love Letter (Unfinished))
Icon skill 1123.pngPenetrate
Guaranteed Ignore Defense (Self / 1T) 8 turns
Max Limit Break
Guaranteed Ignore Defense (Self / 1T) 7 turns
**Unique to Aimi Eri**
In a smartphone message, her feelings are not conveyed. Even if I try to confess directly I can't even look straight into his face, so I put my thoughts on this piece of paper and I make up my mind before going to bed. She is troubled while listening to the voice of a sparrow.
Daily Fantasies
(NA: Daily Delusions)
Icon skill 1089.pngResist Adept
Normal Passive
Status Ailment Resistance UP [II]
Max Limit Break
Status Ailment Resistance UP [III]
"Today's cooking practice, I'm on the same team as him! I also practiced making croquettes with Mom at home..." Aimi is a good cook, I was told that she wanted to be a bride!...What! Wait, wait! Your wife is so quick.「今日の調理実習、彼と同じ班になっちゃつた!お家でママとコロッケ作る練習もしたし…“あいみは料理も上手なんだね、お嫁さんにしたいくらいだなんて言われちゃったり!…って!待って待って!お嫁さんって気が早いよー」
Card Effect Cooldown EN TextJP Text

External links

Gameplay Videos

Side Story and Costume Story Videos

Dialogue Lines