Aimi Eri

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Aimi Eri
Aimi magia record profile.png
Japanese Name 江利 あいみ (Eri Aimi)
Voiced by Japanese: Reina Ueda

Aimi Eri is the one of the original characters of the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record

General Info

Physical features

  • Eye colour: Reddish Orange
  • Hair colour: Light Orange


  • Soul Gem: Heart on chest
  • Weapon: Pistols
  • Wish:
  • Witch form:
  • Japanese pronoun: Watashi ()
  • School: Chuo Academy

Game Info

Game related data
Rarity Final Lv Type Attribute
★3 → ★4 80 Balance Attribute flame.png
Initial 15650 5018 5069
Max at ★3 15650 5018 5069
Max at ★4 20347 6526 6591
Disk accele.png Disk accele.png Disk blast vertical.png Disk blast horizontal.png Disk charge.png
Connect: The power to fall in love! I'll show you!
★3: Anti-Evade & Blast Damage UP [VI]
★4: Anti-Evade & Blast Damage UP [VIII]
Magia: Absolutely Lock On!
★3: Damage All Enemies [II] & Blast Damage UP (All / 3 T)
★4: Damage All Enemies [II] & Blast Damage UP (All / 3 T) & Anti-Evade (All / 3 T)


The Magic girl who is hard in love. There is a favorite person she's liked from since they were junior high school students, and she becomes embarrassed when the person in question is before her, so she worries about speaking well. The delusional note written with a confession, a secret situation / date plan that can't be shown to anyone.

Side Story

Aimi is overjoyed to find a boy named Hayato loves her back. She imagines a romantic encounter with him, and decide to write it down in her "Secret Daydreams Notebook". She admits it's a bad hobby, but she can't stop. Suddenly she stumbles into a witch barrier and finds herself attacked by a witch. Aimi thinks about giving up, but decides she can't be afraid. Suddenly Natsuki Utsuho shows up and cheers her on. Natsuki introduces herself and says she'll fight alonside Aimi.

Aimi defeats the witch and thanks Natsuki. Aimi reveals that Natsuki is the first other magical girl she has met and invites her for tea to talk magical girls. At the cafe, Natsuki explains she's the manager for her school's baseball team. Aimi asks if there are any boys she's interested in. Natsuki says they're just friends. Aimi says she likes talking about romance and invites Natsuki to come to her if she ever finds someone. Natuski then asks Aimi to bring up what she wanted to talk about. Aimi says it's about her wish.

Aimi explains that ever since middle school, she's been in love with a boy named Hayato Isesaki. Aimi narrates that the thing she likes most about him is that he does kind things without being noticed, like putting lost keychains in the desks of people who lost them. However, Aimi had trouble talking to him. Natsuki says she also feels nervous talking to other boys as well, unless they're from the baseball team. Aimi then says she tried to ask around to see if Hayato had a girlfriend, but no-one seemed to know.

Then, while Aimi was writing about her daydreams, Kyubey appeared. Thinking she was still daydreaming, Aimi made her wish: "Please tell me how he feels". Natsuki is shocked by this, but Aimi says it was alright because Hayato likes her too. Natsuki says Aimi must have confessed to Hayato, but Aimi says she didn't and is waiting for the right time. Aimi then just starts narrating an imagined confession scenario, to Natsuki's confusion. Aimi apologizes, but Natsuki says it's fine, and that Aimi loves with her whole heart.

Natsuki cheers on Aimi, saying she'll invite Hayato out next time. Aimi feels relieved, but then sees her notebook is gone. Aimi is worried that Hayato might have found it, and Natsuki volunteers to help. Natsuki suggests backtracking to find the notebook. The girls do so, ultimately arriving at Aimi's school. Aimi finds that Hayato is there and is horrified to see he's holding her notebook. Natsuki then points out that Aimi has been witched kissed. Aimi says she won't forgive anyone for laying a hand on Hayato.

The girls track down the witch's barrier. Aimi tears into the familiars and witch. Afterward, the girls check on Hayato, who is unconscious but alright. Aimi is worried that Hayato saw her book, and explains to Natsuki it's her daydream journal. Natsuki says that if Hayato is the person Aimi loves, he wouldn't look in her notebook without permission. Aimi is forced to agree. Natsuki tells Aimi not to lose to herself. Aimi then says she'll confess.

Suddenly, Hayato awakens. Aimi asks if he's alright, and Hayato thanks her for looking after him. Aimi attempts to confess, but blurts out that Hayato has her notebook. Hayato says it's lucky he ran into her then, and says he didn't know who it belonged to because he didn't want to look inside. Aimi is so relieved she forgets her confession and bids Hayato goodbye. Natsuki telepathically contacts Aimi and asks what happened. Aimi says the moment got away from her. Natsuki thinks that at this rate Aimi will never confess. Aimi is still relieved that all her worries are still there.

Event Appearances

Other Appearances


  • The characters in her last name mean "river" (江) and "interest" (利), respectively.



Memoria Cards

Card Effect Cooldown Eng Text Jap Text
50th Love Letter (Incomplete)
Defense Pierce
Max Limit Break:
Defense Pierce
8 turns
Max Limit Break:
7 turns
**Unique to Aimi Eri**
In a smartphone message, her feelings are not conveyed. Even if I try to confess directly I can't even look straight into his face, so I put my thoughts on this piece of paper and I make up my mind before going to bed. She is troubled while listening to the voice of a sparrow.
Daily Fantasies
Debuff Resistance Up [II]
Max Limit Break:
Debuff Resistance Up [III]
Passive "Today's cooking practice, I'm on the same team as him! I also practiced making croquettes with Mom at home..." Aimi is a good cook, I was told that she wanted to be a bride!...What! Wait, wait! Your wife is so quick. 「今日の調理実習、彼と同じ班になっちゃつた!お家でママとコロッケ作る練習もしたし…“あいみは料理も上手なんだね、お嫁さんにしたいくらいだなんて言われちゃったり!…って!待って待って!お嫁さんって気が早いよー」

External links