Hagumu Azumi

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Hagumu Azumi
Card 10304 l.png
Japanese Name (安積 はぐむ) Azumi Hagumu
Voiced by Japanese: Tomoyo Takayanagi
ID No: 1030

Hagumu Azumi is a character in the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record. She is the founder of the Neo Magius group alongside Shigure Miyabi, and its initial leader before Himena Aika took over.

General Info

Physical features

  • Age:
  • Eye colour: Light Brown
  • Hair colour: Light Brown


  • Soul Gem: Red circle on a butterfly shaped bolo tie
  • Weapon: Sword
  • Wish: "Erase the Witch that's controlling this person...!" (referring to a Witch-kissed person)
  • Ability:
  • Witch form: Abigail
  • Japanese pronoun: watashi ()
  • School: Daito Academy

Game Info

Stats, Connect, Magia Data
Rarity Final Lv Type Attribute
★4 → ★5 100 Attack Attribute flame.png
Initial 4897 2171 1600
Max at ★4 17501 7928 5801
Max at ★5 22025 10016 7306
Max Spirit Enhancement 28773 12563 9645
Disk accele.png Disk blast vertical.png Disk blast vertical.png Disk charge.png Disk charge.png
Connect: Oh, if I'm good, then I can help
★4: Attack UP [VII] & Charged Damage UP [VIII] & Damage vs Witches UP [IV]
★5: Attack UP [IX] & Charged Damage UP [X] & Damage vs Witches UP [V]
Magia: Great Red Cyclone (Spin Around and Goodbye)
★4: Damage All Enemies [V] & Defense DOWN (All / 3 T) & Charged Damage UP (All / 1 T)
★5: Damage All Enemies [VII] & Defense DOWN (All / 3 T) & Charged Damage UP (All / 1 T)
Doppel: Abigail
Damage All Enemies [IX] & Defense DOWN (All / 3 T) & Charged Damage UP (All / 1 T)
Spirit Enhancement Data

Max Stat Bonuses
HP ATK DEF Accele Blast Charge
4★ +5% +8% +4% +4% +6% +6%
5★ +6% +9% +5% +5% +7% +7%
SE +6% +9% +5% +9% +13% +12%
Spirit Enhancement
Charge Disc Damage Up [III]
MP Gain UP When Over 100 MP [II]
Doppel Damage UP [I] & Magia Damage UP [I]
Damage UP Versus Witches [III]
Doppel Damage UP [I] & Magia Damage UP [I]
MP Gain UP When Over 100 MP [II]
MP Gain UP [III]
Charged Attack Damage UP [II]
Charge Combo Charge Count UP (+2)
Chance to Anti-Evade [III]
Chance to Critical Hit [II]
Charge Disc Damage Up [III] & Charged Attack Damage UP [IV]
Chance to Evade [II]
Active Ability: Blast Damage UP [III] & Charged Attack Damage UP [IV] (Self /1T) [CD: 8 turns]


A Magical Girl who is lacking in self-confidence and belonging to the group Neo-Magius. She's not good at multitasking and panics when she's asked to do more than one thing at a time. Her self-esteem tends to be very low, and she desires to be recognized by the people around her. She likes sewing and other things like that.

Doppel Description

The Doppel of False Bravado. Its form is a Reversible Garment. Despite knowing about the beings called Doppels, the master of this emotion is still paralyzed with fear upon seeing this representation of herself that appeared from within her heart. In contrast to its master, who displays her full power against witches, her Doppel’s inner lining boasts lethal capabilities against other Puella Magi. But since its personality is similar to its master’s, if it’s summoned in the heat of battle, it immediately panics and assumes a defensive posture. Incidentally, its master closes her eyes out of fear whenever her Doppel manifests, so she’s never gotten a good look at it. Any enemies will have vanished by the time she opens her eyes, so she admires the Doppel considerably.

Side Story

Event Appearances


  • The characters of her last name mean "cheap" (安) and "product" (積) respectively.


  • She is the first character to have a connect that specifically aims for damage against witches.
  • Her doppel seems to be named after Abigail Williams. All historical accounts agree that Abigail was just a normal girl who accused others of being a witch, and just happens to be the first one to have accused someone during the Salem witch trials. However, due to pop-cultural osmosis, her persona has changed to a witch who accuses others as being witches so that they get killed.
  • Due to her wish, Hagumu is very effective in killing Witches. Inversely, her Doppel is very effective at killing Magical Girls.
  • The memoria "A Little Success" makes references to "Hinamatsuri' (はひな祭り) and "Hina" (雛). Hinamatsuri is more commonly known as Girls' Day or Girls' Festival. Dolls representing the Emperor, Empress, and their court are called Hina and are arranged on a tiered display stand in people's homes.


Memoria Cards

Card Effect Cooldown Eng Text Jap Text
Behind the Scene Performance
Blast Damage UP [V] & Damage UP [III] (Self / 1 T)
Max Limit Break:
Blast Damage UP [VI] & Damage UP [IV] (Self / 1 T)
7 turns
Max Limit Break:
6 turns
A solo performance in front of a mirror in the corner of the drama club.

If I were to suddenly twirl around in a newly finished costume, I'm a lovelier princess than anyone else in the mirror. ...why, just imagine it.


仕上がったばかりの衣装をまとってくるりと回れば 鏡の中の私は誰より素敵なお姫様 …なんて、想像してみたり

A Little Success
Max Limit Break:
Episode Experienced Gain Increased [II] & Regenerate HP [III]
Passive "The children call me 'Ms. Girls' Day Dolls Lender'"

"Heh Heh, Hagumu-chan's Girls' Day Dolls are very popular aren't they" I'm always making mistakes, but just for today it was a huge success. After all today is Girls' Day...it's a special day for girls.


「ふふっ、はぐむちゃんのお雛様大人気ね」 いつも失敗ばかりだけれど、今日だけは大成功 だって今日はひな祭り…女の子にとって特別な日だから

Naked Heart

Max Limit Break:
Max Limit Break:
The cold real intention melts in the hot water, and the hot feelings change to steam.

The rising emotions wiped the haze in front of me and exposed my naked self. I'm sure that the coldness and warmth that you feel when you touch the untidy feelings are false. The only thing that is correct is that we are wet with regrettable tears.

冷たい本音がお湯に溶けて、熱い想いが湯気に変わる 立ち上る感情は目の前の霞を拭い取って裸の自分をさらけ出した きっと、一糸まとわぬ想いに触れて感じる冷たさと温もりは偽りで 正しいのは悔しい涙に濡れていることだけ

Prickle Prickle Fiddle Fiddle
Charge Draw
Max Limit Break:
Charge Draw
8 turns
Max Limit Break:
7 turns
**Unique to Hagumu Azumi**
Simple cloth, simple string, simple yarn

But, if you proceed stitch by stitch, glance by glance It will transform into a lovely and cute work of art. What should I make next after the scarf?


でも、ひと針ひと針、ひと目ひと目、と進めれば 素敵で可愛い作品に大変身 マフラーの次は何を作ろうかしら?

Welcome to Junk House!
Attack UP While At Max Health [V] & Defense UP While At Max Health [VII] & Regenerate HP [II]
Max Limit Break:
Attack UP While At Max Health [VI] & Defense UP While At Max Health [VIII] & Regenerate HP [III]

"I thought it was a mountain of junk, but I was surprised that it was neatly organized!" "Well, does that robot work?" "For the time being ... I will reply when I talk to you ... but now it is under maintenance." "It seems that it also reacts to sleepiness ... Once it was awakened ..."


「なー、そっちのロボって動くのか?」 「一応…話しかけると返事するけど…今は、整備中」 「寝言にも反応するみたいだね…一度、それで起こされちゃった…」

External links

Gameplay Videos

Side Story and Costume Story Videos

Dialogue Lines