Magia Day
Magia Day is an annual live event streamed on YouTube, held around August and September, around the time of Magia Record: Puella Magi Madoka Magica Side Story's release anniversary. It was first held in 2018, and, as of 2025, has been held every year except 2020 due to the COVID pandemic.[1]. The event features a select group of voice actresses, developers, and other related staff, and consists of announcements and game shows featuring the actresses. Additionally, there are special merchandise lines released during the event.
While the event originally focused on Magia Record, ever since its end of service in 2024, the focus of the event has been shifted to Puella Magi Madoka Magica Magia Exedra.
2018
Magia Day 2018 was held on September 1st, 2018, and first announced on August 15th, 2018. It was streamed on YouTube[2], AbemaTV and Periscope [3]. Sale of tickets for the in-person event started on August 18th, 2018[4], and a retweet campaign was held on the day of the event[5].
2019
2020
While Magia Day 2020 was originally planned, its cancellation was announced on August 14th, 2020 due to the COVID pandemic.[1]
2021
2022
2023
2024
2025
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Wraith Arc
Puella Magi Madoka Magica: Wraith Arc has been implemented in Magia Exedra, with its own Event and Main Quest. Along with them the Dark Art Dominion Kioku for Homura Akemi has been released.
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Puella Magi Madoka Magica: Wraith Arc Main Quest
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Puella Magi Madoka Magica: Wraith Arc Memspark Unlock Event
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Dark Art Dominion Kioku
Magia Record: Crescent Memoria
A new story for Magia Exedra, Magia Record: Crescent Memoria was revealed, along with two new characters, Sumire Yoake and Fuka Higure. The story will be a prequel to Magia Record and will release in late October.