Mayu Kozue

Mayu Kozue
Japanese Name	(梢麻友) Kozue Mayu
Character Designer; Primary Artist	Ryo Ueda
Voiced by	Japanese:Yuka Aisaka; Mexican Spanish: Melissa Gutiérrez
ID No:	3032
Release Date (JP):	March 23, 2018
Release Date (NA):	November 25, 2019

Mayu Kozue (梢麻友, Kozue Mayu) was a playable character in the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record. She first appeared as a cameo in Alina Gray's side story.

General Info

Physical Features
Age	18
Eye colour	Blue
Hair colour	Black
Height	156cm
Magic
Soul Gem	Blue drop-shaped gem (hair ornament)
Weapon	Over-sized paintbrush
Witch Form	Naomi
Powers and Abilities	No Attack (For a certain period of time, they will be unable to act)
Wish	“Please don't let my boss's family fall apart.”
Other
Japanese pronoun	watashi (私)
Known relatives	Unnamed father (deceased), unnamed mother
Origins	Mizuna Ward
School	Mizuna Girls' School, Twelfth Grade
Affiliation	Kamihama Magia Union

Game Info

Stats, Connect, Magia Data

Spirit Enhancement Data

Summary

A captivating Magical Girl who unwittingly attracts much attention from men. Her admiration of fatherly figures gives her a tendency to act unguarded around older men. Granted a love of art by her late father, she intends to work in art restoration and got a job at an art museum to realize that dream.

Doppel Description

The Doppel of Adoration. Its form is a nadeshiko^[1]. The master of this emotion is reluctant to admit that her Doppel represents her nature. It has the power to ensnare others' hearts and hold them under its sway. Anyone pulled in by this Doppel will be unable to resist its allure. Many of its victims will devotedly throw their lives away for it; others will find it hard to raise a hand against its loveliness. It can compel men in particular to absolute servitude, and to a level of self-sacrificing devotion that fears not even death. Even if its target is a woman, she will surely find it difficult to raise her hand against something so beauteous. If she were to use this power to gain too many blind fanatics, however, she would bring about her own end.

↑ See here

Side Story

Warning, this section contains spoilers.
Mayu is a third year student at Mizuna Academy, and her hobby is visiting art galleries and museums. In the past, her father had a job in the arts. She developed this interest as well, and works part time at the Kamihama Contemporary Art Museum. When one of Mayu's coworkers asks her to bring some tea, Mayu ends up breaking the cup of the museum's director. The coworker yells at Mayu, but Mayu's direct boss tells her to calm down. The boss says he'll take care of it. Mayu says her boss is very kind. The boss replies that he was reminded of something his own child did. Mayu says her boss must be a wonderful father. The boss says her father must be better. Mayu says her father died when she was young, and doesn't remember what he was like. She hopes he was kind, like her boss is. As she leaves works, Mayu runs into her friend Sayuki Fumino. Mayu says the special sword exhibit Sayuki wanted to see isn't open yet. Sayuki says she couldn't wait, so she looked at the normal sword exhibit. Mayu invites Sayuki to see a western antiques exhibit, but Sayuki says she has work. After Sayuki leaves, Mayu's boss appears and asks what happened. When Mayu explains, the boss says he wouldn't mind going with her. Mayu accepts. Later, the two go to the exhibit, and then go to a store for tea. Also present are Ria Ami and Manaka Kurumi. Ria says she was at the cafe for a photoshoot, and it's most popular item is a limited cake. Manaka asks why she was dragged there. Ria says that she hopes the cake will inspire Manaka...and she didn't want to come to the restaurant by herself, just to eat cake. In the cafe, Mayu and her boss discuss the exhibit. The boss says he would like to take Mayu somewhere else, but Mayu says she has to make dinner. During further conversation, Mayu explains she only started cooking to please her mother. The boss says that's admirable of Mayu. Mayu says it's nothing, but that she's happy to be praised. Suddenly a slamming sound is heard. The boss then asks about Mayu's home cooking, saying he's certain he would eat it all. Mayu says she could just fall in love. Suddenly another slam is heard. The source turns out to be Ria, who has overheard the conversation and is annoyed. Ria decides to drown her annoyance by eating cakes, which includes Manaka's. Manaka asks if Ria's paying the bill. After Mayu bids her boss goodbye, she wonders about her father and if he would take her to exhibits and eat her cooking. Elsewhere, Ria says she "couldn't stand watching that fake-innocent pitiful girl" and says she might get herself hurt someday. At her house, Mayu cooks dinner for her mother, and asks if her father would eat her cooking. Mayu's mother says he would. Mayu thinks her boss is fatherly, and wonders what things would be like if her father were still alive. Later, Mayu talks with Sayuki at school. Sayuki says she's happy the sword exhibit by one "Uekiri" is opening. However, Mayu says that they haven't actually started the exhibit because the main attraction has only just arrived. Sayuki says she'll pray for an encounter with a new sword at the antique shop. Mayu heads to her job at the museum. After the day ends, Mayu wonders what she'll make for dinner. Mayu's boss says his wife and child are staying with his wife's parents, and invites Mayu out to eat. Mayu says she needs to make dinner at her own house. As she leaves, Mayu realizes her cell phone is gone. Her boss rushes over to bring it back. He then asks again if she'll eat with him, and suddenly becomes very impassioned about it. Suddenly Ria bumps into him. Ria yells at them for flirting and demands they sit down so she can give them a lecture. She tells them that their actions are unsightly. Mayu's boss says she "ruined it" and leaves. Ria yells at him for walking away. Mayu then apologizes for bothering Ria, and says her ability to give warning is amazing. Ria introduces herself and says Mayu must have heard of her. Mayu hasn't, saying she never knew her school had someone so beautiful. Ria believed that Mayu was an "annoying girl playing innocent" but realizes Mayu is nice and obedient. Ria asks what happened, and offers to give some advice. Later, at a cafe, Ria is shocked that a married father is going after a high school girl. Ria says that Mayu gives a sweet, innocent air that attracts old men, and that she should be more noble and imposing. Ria then says that at this rate, Mayu and her boss's family will end up miserable, and the family will fall apart. At home, Mayu thinks about the time she learned of her father's death, and then about Ria's words. Mayu still isn't sure what's going on, but wonders what she can do. At this point, Kyubey appears and offers a contract. A scene shows Mayu asking her mother if her father loved her. Mayu's mother says he did, and that she still gets lonely without him. Mayu says she can't remember her father, but she can remember what it felt like when he passed away. Thinking that she doesn't want her boss's family to suffer the same hardship, Mayu makes her wish: To stop his family from breaking apart. Mayu narrates that the night she made her wish, her boss transferred to a new job. She's probably sure her wish was granted, meaning her boss and his family will stay together. Later, Mayu finds that boys have started hitting on her. Ria constantly steps in to drive them off, resulting in her driving off Sayuki when she just wants to talk to Mayu. Mayu still doesn't understand what's happening. Ria says that Mayu will keep getting that sort of attention if she keeps up "that fluffy personality" and asks her to "shape up". Mayu asks if she means to stand up straighter. Ria's scolding response is cut off when she and Mayu sense a witch. The girls reveal to each other that they're magical girls. Mayu admits that she never fought a witch before. Ria says she'll fight, with Mayu as backup. They track the witch to the museum, which is in the special exhibit room. Mayu worries about the guests and exhibits, and is then shocked when Sayuki appears and reveals she's also a magical girl. After complaining about the "fluffy atmosphere", Ria says that Mayu and Sayuki can back her up. The girls fight the witch. Ria fires an attack, but the witch deflects it at Sayuki. Mayu notices the witch is only going after Ria and asks Sayuki to lend her strength. Mayu then launches a surprise attack at the witch and destroys it. The girls cheer the witch's destruction. Mayu thinks that in order to protect people she needs to think clearly before acting, and wonders if that's what Ria means by shaping up. Ria says that Mayu was more reliable than she ordinarily is. Mayu says they need to check to see if the guests and exhibits are alright. Sayuki says she has tickets, and runs off with Mayu. Ria is left behind. Mayu and Sayuki view and discuss the special exhibit. Ria thinks she can't keep up with the conversation. Sayuki says she has to visit the exhibit again...because she wants to complete a katana stamp set. Mayu thinks she should keep the exhibits pamphlet as a memento but finds that she dropped it. A boy picks it up, and Mayu says she's glad a kind person could help. Ria says people don't change easily. Mayu says she loves someone that she can depend on.

Costume Stories

Swimsuit

Mayu talks about her brand new swimsuit that Ria picked out for her, after the latter’s swimsuit photoshoot appeared in a recent magazine. Inspired by the accessories that accompanied her swimsuit, Mayu decides to add her own to her outfit. At first, she has trouble choosing, but she remembers Ria’s words from when they got her swimsuit, as it’s not about what seems to suit her best, but about what she wants to wear, that way it will become treasured. With this in mind, Mayu begins to remember back to when her father was still alive and healthy, and how the family of three would go to the beach together. On one occasion, a much younger Mayu participated in an accessory creating activity, and had her father help her make a bead bracelet. Back in the present, she retrieves the bracelet from her jewelry box, but it is now too small for her wrist. However, the memory of that day remains just as precious, so Mayu decides to remake the bracelet. On the first day of Mizuna's Seaside School, Mayu anxiously shows off her swimsuit to her peers, hoping that it doesn’t look too childish on her, but Ria, Sayuki, and Tsukuyo shower her in positive comments, especially regarding the bracelet.

As Mayu still needs to apply sunscreen, she tells them that she’ll catch up with them at the beach. After the three have left, Mayu quietly reminisces about her moments bracelet, and wonders if her father’s spirit helped her make the new one, before rushing down after her friends.

Appearances

Event Appearances

Magical Girl Story Appearances

Powers and Abilities

This page or section is a stub, and needs expansion. You can help Puella Magi Wiki by expanding it.

Etymology

The characters of her first name mean "hemp" (麻) and "friend" (友) respectively.
The character in her last name means "terminal" (梢).

Trivia

The name of her doppel refers to the Japanese novel Naomi, originally known as A Fool's Love (痴人の愛, Chijin no Ai), in which a man falls in love with a modern girl named Naomi, who slowly takes over his life to the point that she's controlling his entire life at the end of the story.

Gallery

Game Gallery

Magia Record Four Star card
Magia Record Five Star card
In-battle Sprite
Doppel sprite
Doppel bio
Magical Girl Seal 2019

Official Art

Art from Magia Archive Volume 1
Concept art by Gekidan Inu Curry
Mayu as she appears in the anime
Mayu's Soul Gem
Episode 20 End Card

Memoria Cards

To edit a memoria's details, click on the specific memoria

Card

Effect

Cooldown

EN Text

JP Text

Normal
Charm
Guaranteed Charm (Single / 1T)	8 turns
Max Limit Break
Guaranteed Charm (Single / 1T)	7 turns

**Unique to Mayu Kozue**
Restoring a painting that's grown dull over time is like focusing on old, hazy memories to bring them back. She can barely remember her deceased father, but always thinks of him while repairing pieces of art.

傷み霞んでしまった美術品を修復することはおぼろげな記憶を紐解くことに少しだけ似ている今はもういない父、ほとんど記憶にない父その背を追いながら少女は美術品の姿を取り戻していく

Max Limit Break
Mana Geyser Adept
Normal	Passive
Regenerate HP [V] & Magia Damage UP [IV]
Regenerate HP [VI] & Magia Damage UP [V]

Ria always says I’m “soft” and “spacey” and “that’s why weird guys always go after you!” But when I’m focusing on art, I apparently look so serious that it shocks her.

「普段は、莉愛ちゃんに『ほわほわしてる』とか『そんなんだから、変な男に付け込まれるのよ！』なんて言われる私だけれど、美術に向き合っているときだけは莉愛ちゃんもびっくりするほど真剣な顔なのだそうです」

Normal
Astral Rise
Accele MP Gain UP [IV] & Magia Damage UP [III] (Self / 3T)	7 turns
Max Limit Break
Accele MP Gain UP [V] & Magia Damage UP [IV] (Self / 3T)	6 turns

"...Making it a priceless artwork with a rich history. ...Phew, I was able to say it without stuttering." She took a job at the museum so she could work with art. There are many things she needs to get used to, and she still makes mistakes, but to get one step closer to her dream, she puts in all the effort she can!

「…といった由来がある貴重な作品です。…ふう、噛まずに言えました」美術品に関わりたくて始めた美術館のアルバイト慣れないことも失敗してしまうこともあるけれど夢に近づくため少女は与えられた仕事を今日も頑張る！

Max Limit Break
Mana Geyser Adept
Normal	Passive
???
Regenerate HP [IV] & Magia Damage UP [III]

Every year, "something" happens at Mizuna Girls' Seaside School!

From little things to things that will be passed down from generation to generation... I was hoping this year would be the year that nothing happened.

I never thought something like this would occur.............

水名女学園の臨海学校では、毎年“何か”が起こるんです

ちょっとしたことから、代々語り継がれるようなことまで… 今年こそ何もないようにって思っていたのに

こんなことが起こってしまうなんて…………

Card

Effect

Cooldown

EN Text

JP Text

External links

Gameplay Videos

Side Story and Costume Story Videos

Recording of Mayu's MSS on Youtube (JP)
- Recording of Mayu's MSS on Youtube (NA)

Dialogue Lines

[1] See here

[1]

Mayu Kozue

Contents

General Info

Game Info