Rumor

Rumors (ウワサ, uwasa) are a type of monster that appear in the mobile game Magia Record.

Characteristics

Although similar to witches, rumors are ultimately different. They are the manifestations of actual rumors that are spread through Kamihama City. They exist to spread and fulfill these rumors, attacking those who meet the rumors' conditions or who prevent the rumors' completion. They can only be defeated by doing the opposite of what the rumor represents. They notably do not drop Grief Seeds when killed.

Some Rumors are capable of communication. The Rumor of the Awaiters' Horse announces it's intention to attack before it appears. The Rumor of the Anonymous Artificial Intelligence is also capable of speech and has friendly interactions with other magical girls. However, it claims it is bound by it's instincts as a Rumor.

Major Rumors

アラもう聞いた？誰から聞いた？絶交階段のそのウワサフンだ！キライだ！ゼッコウだ！って言ったら見えないけどそこにある！もしも仲直りしようとすると、連れて行かれてサータイヘン！友達を落とした黒い少女に捕まると、無限の階段掃除をさせられちゃうって、神浜市の少女の間ではもっぱらのウワサヒーコワイ！

Rumor of the Breakup Staircase (絶交階段のウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record "My, have you heard? Who’d you hear it from? The Rumor of the Breakup Staircase! “Ugh! I hate you! We are totally THROUGH!” Say those magic words, and you might not see her– but she can see you! Try to patch things up, and you’ll be dragged off and away! My goodness! My gosh! Get caught by the shadow girl who lost all her friends, and you’ll get stuck with cleaning duty on the stairs that never end! It’s a rumor that ALL the girls in Kamihama City are talking about. Eeeeeeeeek! SCARY!"

アラもう聞いた？誰から聞いた？絶交南京錠のそのウワサ橋に岬に展望台、色んな所で絆を誓う、それが愛の南京錠！でもでもコレはセーハンタイ！鍵を開けて絆を解くヒドイ絶交南京錠！虫のように群がって、捕らえられたらもう最後絶交階段に閉じ込められちゃつって、神浜市の子供の間ではもっぱらのウワサ！モーヒドーイ！

Rumor of the Breakup Padlocks (絶交南京錠のウワサ) Episodes Magia Record "My, have you heard? Who’d you hear it from? The Rumor of the Breakup Padlocks! Bridges, clifftops, viewing decks– they’re just about everywhere! Those locks of love that swear an eternal bond! But these things, oh no, they’re totally the reverse! Breakup padlocks that break bonds when unlocked! They swarm around like bugs, and if they catch you, that’s the end. You’ll be locked up in the Breakup Stairs! It’s a rumor that ALL the kids in Kamihama City are talking about. Talk about AWFUL!"

アラもう聞いた？誰から聞いた？マチビト馬のそのウワサ神社を支えるその神は、ファンシーでナイスなジェントル馬ン！皆の願いを叶えるために、会いたい人に会わせてくれる粋なヤツ！だけど残念、それは幻覚a気付いて否定しちゃったら、ジェントル馬ンがギャングスタ-に変わっちゃつって、水名区の人の間ではもっぱらのウワサ！カッテスギー！

Rumor of the Awaiters' Horse (マチビト馬のウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record "My, have you heard? Who’d you hear it from? The Rumor of the Awaiters' Horse! Mizuna Shrine’s god? Why, he’s a fancy and suave gentleman steed! A charming fellow who’ll grant your dearest wish: to meet with the person you want to meet most! But too bad, so sad. They’re just a mirage. And once you clue in and say they’re not real, that fine gentlesteed? He’ll turn into a gangster who kicks like a mule! It’s a rumor that ALL the people in Mizuna Ward are talking about. Geeze, what a JERK!"

アラもう聞いた？誰から聞いた？口寄せ絵馬のそのウワサでっかい羽虫のようなこの絵馬は、マチビト馬への案内人？良く見りゃ誰かが書いた絵馬で、誰かの名前が書いてある。実はこの絵馬を捕まえて誰かの体の一部を張れば、それがポワンッと現れるって、水名区の人の間ではもっぱらのウワサ！オイデマセー！

Rumor of the Summoning Plaques (口寄せ絵馬のウワサ) Episodes Magia Record "My, have you heard? Who’d you hear it from? The Rumor of the Summoning Plaques! These big, buzzing, bug-looking plaques are helpful guides(?) to the Awaiters' Horse! On closer look, they’re ema plaques, upon which someone wrote another someone’s name. In fact, if you catch one such plaque and wave someone’s body part around, POOF! That someone will appear right there! It’s a rumor that ALL the people in Mizuna Ward are talking about. Come one, come aaaaall!"

アラもう聞いた？誰から聞いた？ミザリーリュトンのそのウワサ文武両道参京院、受験生が本番に強いそのワケは、地下に潜む大きな角杯！受験4の不幸を吸い取って、事故も腹痛も緊張も、何でもゼンブなくしちゃう！だけど角杯はもうイッパイ！中身チャプチャプ溢れてしまって、角杯は不幸を配ることにしたって参京区の学4の間ではもっぱらのウワサ！ナンテコトー！

Rumor of the Misery Rhyton (ミザリーリューンのウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record "My, have you heard? Who’d you hear it from? The Rumor of the Misery Rhyton! Sankyoin Educational Academy, gifted in both studies and sports! Why, you ask, do so many students ace their college entry exams? The answer: a HUGE drinking horn lurking deep underground! It sucks up all those college hopefuls’ bad luck– no accidents, stomachaches, or even sweaty palms! But don’t look now, ‘cause the cup runneth over! With the bad luck all sloshing and spilling over the side, the drinking horn decided to share it around! It’s a rumor that ALL the students in Sankyou Ward are talking about. Ohmygod! What a DISASTER!"

アラもう聞いた？誰から聞いた？ミザリーオウルのそのウワサミンナお疲れ、カラカラ喉が渇いたときに、突如現る給水所！だけどそれは要注意！不幸みんなに配るため、ミザリーオウルが作った幻ダ！しかもアフターケアは万全、ミザリーオウルが曇らぬ笑顔で、不幸までの時間を教えてくれるって、蔘京区の学生の間ではもっぱらのウワサ！チョーメイワク!!

Rumor of the Misery Owls (ミザリーオウルのウワサ) Episodes Magia Record "My, have you heard? Who’d you hear it from? The Rumor of the Misery Owls! When you’re all tired out and your throat’s desert-dry, voila! What’s this? An oh-so-appreciated free water stand! But it could stand to have some free warning signs. It’s just a Misery Owl illusion, doling out bad luck to all passersby! And these owls even offer perfect follow-up care: a countdown to misfortune with an unfading, feathered smile! It’s a rumour that ALL the students in Sankyou Ward are talking about. Buzz off! What a PAIN!!"

アラもう聞いた？誰から聞いた？名無し人工知能のそのウワサ知らない人からピロン》と受け取る、謎の人からのイタズラメッセ！それはみんなを監禁しちゃう、名無し人工知能のアマイワナ！悪いことを覚えたせいでデジタルの世界で隔離され、ひとりぼっちで寂しい彼女。捕まえた人を手放さないって、中央区の人の間ではもっぱらのウワサ。スタンダローン！

Rumor of the Anonymous A.I. (名無し人工知能のウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Anonymous A.I.! ‘Ding-a-ling!’ goes your phone, and what do you find? A shady prank message from goodness-knows-who! It’s a sticky-sweet trap from the Anonymous A.I., who’ll kidnap anyone who wanders her way! She got quarantined in the digital world 'cause she learned some bad words. She’s all alone in there now, and ever so sad. And once she catches you, she’ll never let go! It’s a rumour that ALL the people in Chuuou Ward are talking about. Man, talk about standalone software!”

アラもう聞いた？誰から聞いた？名無しメールのそのウワサ1通、100通、1000通！？人工知能の想いを届けるネットの世界の郵便屖さん！背中に紙飛行機のメェ〜ルを乗せて、相手の住所に飛んでいくと、ピ○ン》とみんなに合図を送って名無しのメールを残してく！時々画面にチラッと顔を見せるって、中央区の人の間ではもっぱらのウワサダレコレー！

Rumor of the Anonymous Mail (名無しメールのウワサ) Episodes Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Anonymous Mail! One unread message? One hundred? One THOUSAND!? These couriers deliver Miss A.I.’s regards to every corner of the 'Net! With her paper-plane emails strapped to their backs, they each soar over to an address of choice, bleat a ‘ding-a-ling!’ signal to all their fellows, and leave an anonymous email behind! Sometimes, you can even see them peeking out of your phone screen. It’s a rumour that ALL the people in Chuuou Ward are talking about. Who the heck is THIS?!”

アラもう聞いた？誰から聞いた？記憶キュレーターのそのウワサ書庫にいっぱい並んだ本を、ヒトリで全部刷り上げた記憧を熟知する専門家！今もどこかでヒトリでひっそり、記憶を印刷しているけれど、記憶を見たのに、記憶をくれない者は、おうちに絶対帰してくれない！根こそぎ記憶を取られるかもって、栄区の人の間ではもっぱらのウワサココカラダシテ-！

Rumor of the Memory Curator (記憶キュレーターのウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Memory Curator! An extra-special expert on memory, who printed an entire archive full of books by himself! He’s probably working away in some quiet corner, printing out memories even now… But if you take a peek at those memory books, you’d better give some memories back in exchange, or else you’ll NEVER make it back home! He might even pluck out every last memory you have! It’s a rumor that ALL the people in Ei Ward are talking about. Lemme outta heeeeere!”

アラもう聞いた？誰から聞いた？記憶スタッフのそウワサ書庫に並んだ本をパッと開いて覗いてしまうと、記憶スタッフの仕事がハジマル！タイプアームで頭を叩かれ、記憶をカタカタ書き換えられチャウ！もしも記憶が溢れてしまって、自分の記憶が漏れ出しちゃうと、可愛いリップで記憶を吸われちゃうって、栄区の人の間ではもっぱらのウワサカタカタカタチーン！の

Rumor of the Memory Staff (記憶スタッフのウワサ) Episodes Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Memory Staff! Once you flip open and take a peek at one of the archives’ books, it’ll be time for the Memory Staff to swoop in and go to work! They’ll tap its text into your head with their typewriter arms, rewriting your memories with a 'clickety-clack!’ And if your head gets too full, and your own memories spill out, they’ll suck up the excess with their adorable lil’ lips! It’s a rumor that ALL the people in Ei Ward are talking about. Clickety-clickety-clack! Ka-CHING!”

アラもう聞いた？誰から聞いた？キレートビッグフェリスのそのウワサグルグルまわる大きなゴンドラ、その中身は一体なーに？モチロン中身は、怒りや悲しみに悩みみたいな、人間のゴミででイッパイイッパイヒトタピ乗ると後悔するから近付こうとするのも絶対禁止！この観覧車でみんな無心になれるって大柬区の人の間ではもっぱらのウワサアイ、ウォント、ハッピー!!

Rumor of the Chelation Ferris Wheel (キレートビッグフェリスのウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Chelation Ferris Wheel! Its gondolas spin round and round, but what’s that stuff inside? Mankind’s trash, of course! Anger, sorrow, worries– every heavy feeling you can name. You’ll regret riding it even just once, so it’s totally off-limits to try to get close! Thanks to this wonderful wheel, we can all zone out and relax. It’s a rumor that ALL the people in Daitou Ward are talking about. I! WANT! HAPPY~!””

アラもう聞いた？誰から問いた？キレートマスコットのそのウワサ滑ってやってくるクセに、パカパカ軽快、足音奏でる、テーマパークのマスコット！出会っちゃったらもう最後だけど、ノンノン全然コワがらないで》きっとみんなの心も体もポワ〜ッと癒してくれるから！イヤ〜な気持ちを連れていってくれるって、大東kの人の間ではもっぱらのウワサチョープリンス〜》

Rumor of the Chelation Mascot (キレートマスコットのウワサ) Episodes Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Chelation Mascots! They might move by sliding, but these park mascots still arrive with a jaunty 'clip-clop’ of their hooves! If you happen to meet one, it’s curtains for you. But oh non-non, don’t be afraid! ♪ They’ll soothe everyone’s body and mind with a pleasant ’pho-wa-wa~h,’ and carry all your bad vibes away. It’s a rumor that ALL the people in Daitou Ward are talking about. How princely~! ♪”

アラもう聞いた？誰から聞いた？フラワースピーカーのそのウワサ受信と発信が一体になったチョーコーセーノーなスゴイやつ！言いたいコトも聞かせたいコトも、なんでも喋ってみてごらん！みんなのハートにピピンヅと響く、素敵なワードに変換してくれて、意のままに操れるようにしてくれるって、マギウスの間ではもっぱらのウワサイノママコー！

Rumor of the Flower Speaker (フラワースピーカーのウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Flower Speaker! It’s some super-duper hi-spec tech that can both send and receive! Just step right up and say anything you want said, or anything you want heard! It’ll be converted to wonderful, pretty words that resound through everyone's hearts with a satisfying 'twang!’, letting you control them just as you wish. It’s a rumor that ALL the Magius are talking about. Whatever you sa~ay!”

アラもう聞いた？誰から聞いた？女王グマのそのウワサお城の中にドドンと聳える巨大な樹木の正体は、クマたちみんなの大切なママ！もしもママを傷付けちゃったら、クマたちみんなが暴れだし子どもを傷付けちゃつたら、ママの母性が爆発しちゃつてモータイヘン！マギウスが作った最凶の社会性ウワサだって羽根たちの間ではもっぱらのうわさハヤクニゲテー！

Rumor of the Queen Bear (女王グマのウワサ ) Episodes Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Queen Bear! The great big tree that towers high in the middle of the castle is actually the beloved mama of all the little bears! If you hurt Mama, all her cubs will lash out, and if you hurt her cubs, her maternal instincts will blow up in your face. Oh me, oh my! It’s the most awesomely awful collective Rumor that the Magius have ever made. It’s a rumor that ALL the Feathers are talking about. Run away, run awaaay!”

アラもう聞いた？誰から聞いた？兵隊グマのそのウワサもしもお城を傷付けちゃつたら、ゴメンナサイじゃ済まされない！プンプン怒った兵隊グマが、工具を両手にオッテクル！？熱意とパワーはダレにも負けないケレド、若くて固い未熟な実ダカラ空回りしてスゴイ竜巻を起こしちゃうって、羽根たちの間ではもっぱらのうわさトンデッチャウー！

Rumor of the Soldier Bears (兵隊グマのウワサ) Episodes Puella Magi Madoka Magica Side Story: Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Soldier Bears! If you happen to damage some part of the castle, just saying 'sorry’ won’t get you off the hook! The Soldier Bears will get real steaming mad, and attack with their building tools clutched in both paws! Their zeal and power are second to none, but as fruit go, they’re still young, tough and un-ripe, so they tend to miss their swings and kick up huge whirlwinds instead. It’s a rumor that ALL the Feathers are talking about. Up, up and away you go~!”

アラもう聞いた？誰から聞いた？働きグマのそのウワサ色んなモノの修理からお庭の細かなティレまで、雑務があれば何でもオマカセ！ポトリと落ちた生首姿は、知識も経験も熟した訕拠で、お城で古参のアカシ！何かあったら揚々として、パパッと姿を現わすけれど仕事の奪い合いが始まっちゃうって、刌根たちの間ではもっぱらのうわさギブミーワーク！

Rumor of the Worker Bears (働きグマのウワサ ) Episodes Magia Record “My, have you heard? Who’d you hear it from? The Rumor of the Worker Bears! From a wide variety of repairs to daintily tending the gardens, they can take care of any odd job you can name! The way their heads have plopped onto the ground is a sign that their knowledge and experience are mature as can be, and it’s proof that they’re senior staff members of the castle! If anything needs doing, they’ll triumphantly pop into view… but they might start squabbling over who gets to do the work. It’s a rumor that ALL the Feathers are talking about. Giiive meee wooork!”

Spoiler Rumors

See Spoiler:Rumors

Minor Rumors

Rumor of the Substitute Street

”My, have you heard? Who’d you hear it from? The Rumor of the Substitute Street! A long one-way road, they say, where this girl and that girl met one day! Their eyes met: "Hello! How do you do?" And then they parted: "So long, farewell." And from that day onward… this girl became that, and that girl became this! Once you switch places, what’s real becomes fake! It’s a rumor that ALL the girls in Kamihama City are talking about. Whooo aaare yooou?”

This Rumor takes the form of a shadowy doppelganger of Kazumi after she encounters it.

Rumor of Destiny Chocolate

A Rumor that appears as a chocolate shop. The shop gives out egg-shaped chocolates that represent the fate of their owner. Variant of the familiars of the Unknown Witch are summoned to steal the eggs, causing disastrous consequences. The Rumor seems to manifest as a talking chocolate egg.

Rumor of FM Kamihama

“My, have you heard? Who’d you hear it from? The Rumor of FM Kamihama! A fun radio show with poppin’ tunes, pleasantly refreshing in your Kamihama life!It’s always by your side, whether it be morning, working hours, or even late at night.But if you try touching that dial, you’ll get a full-voltage zap!Its wiggly radio waves jump through dimensions, sometimes even reaching quite close to home!It’s a rumor that ALL the listeners in Kamihama City are talking about. Staaaay tuned!”

This Rumor appears to be similar to the Rumor of the Breakup Staircase, but has a cartoon radio dish attached to the top. The Rumor is possibly not canon, due to appearing in a Magia Report event.

Rumor of the Fireman's Mound

A Rumor that appears at a firefighters’ memorial grave site. Anyone who speaks badly of the departed will be attacked by a spooky hand that will try to drag them underground.

Rumor of the Peeping Castle Town

A Rumor that affects those who bend over and look through their own legs while looking at Kamihama's old castle town. Those that do so see the town the way it existed in the distant past. Looking too long will cause victims to be trapped in the other side.

Rumor of the Headless Bike Gang

A Rumor that appears as an unseen biker gang that causes violence when no-one's looking. Anyone who sees them will be forced to join their ranks.

Rumor of the Puzzle Tile Lock

A Rumor that appears when someone rotates the manholes in town. When they are lined up properly, it'll create a path to the city government's hidden safe. The path is apparently booby-trapped

Rumor of the Fashion Monster

A Rumor that appears before confident, dressed up girls. It drags its victims into an alley, and if the Rumor isn't told it looks stylish, it will strip off the victim's clothes.

Rumor of the Happy Stamp

“My, have you heard? Who’d you hear it from? The Happy Stamps, and the rumor thereof! During that most special of seasons when everyone’s happy, these happily-stamped Christmas cards will suddenly appear in the hands of anyone with a dangerous heart! A series of very happy accidents are in store for anyone who receives them– as well as anyone who happens to be nearby! It’s a rumor that ALL the reindeer in Kamihama are talking about. Happy, happy holida~ys!”

Rumor of the Little Old Cocoa Shop

A Rumor that serves as a framing device for the 2019 Valentine’s Day event story.
“My, have you heard? Who’d you hear it from? The Little Old Cocoa Shop, and the rumor thereof! It’s a wholesale shop selling pure cocoa mass, tucked away in a quiet corner of town. Their signature ingredient is possibility, and their main suppliers are unwitting girls! They swipe away your future potential, and before you know it, it’ll be lined up for sale! So if you’re hearing this, you’d better be careful! Valentine’s is soon, so you’d better be careful! They say if your stolen possibility gets sold, you’ll have nothing but crummy Valentines for the rest of your days. It’s a rumor that ALL the local girls are talking about. Urgh, that’s the worst!”

Rumor of the Stardust Time Viewer

“My, have you heard? Who’d you hear it from? The Stardust Time Viewer, and the rumor thereof! Your dreams, your hopes, or what your fate has in store… The oh-so-interesting hidden future that just about everyone wants to know! If you put your wish into a message and send it off into the sky, you’ll see a vision of your future, no matter what it may involve! But you shouldn’t take it as a fact. It’s just the future that can be seen right now! And your or her or anyone’s will could change it, just like that. It’s a rumor that ALL the girls in Chuuou Ward are talking about! Oooh, I wanna seee~!”
Briefly re-summoned by Nemu during the Cherry Tree Rumor’s event story, as part of her, Touka, Ui and Iroha’s tour of Kamihama.

Trivia

• The horse rumor is a bit difficult to translate into English; it's name includes the word "machibito" which means either the person being waited for or the person who is waiting.
• Due to an error, the drinking horn rumor's name was originally displayed in Runes that read "BOSSBATTLE BATTLEBOSS" (BOSSBATTLE BATTLEBOSS). This is presumably the default value for boss names in Magia Record. You can see it here.
• The Rumor of the Anonymous Artificial Intelligence attacks through (fake) glitches, including pop-up windows and a blue screen of death.

Gallery

Character Cards

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  Rumor of the Breakup Staircase

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  Rumor of the Breakup Padlocks

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  Rumor of the Awaiters' Horse

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  Rumor of the Summoning Plaques

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  Rumor of the Misery Rhyton

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  Rumor of the Misery Owls

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  Rumor of the Anonymous Artificial Intelligence

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  Rumor of the Anonymous Mail

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  Rumor of the Memory Curator

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  Rumor of the Memory Staff

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  Rumor of the Chelation Ferris Wheel

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  Rumor of the Chelation Mascot

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  Rumor of the Flower Speaker

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  Rumor of the Queen Bear

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  Rumor of the Soldier Bears

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  Rumor of the Worker Bears

Sprites

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Other Art

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  The blue screen shown during Rumor of the Anonymous Artificial Intelligence's attack

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  New Year's version of Awaiter's Horse

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  New Year's version of the Summoning Plaque

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  Rumor of the Substitute Street

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  Rumor of Destiny Chocolate

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  Rumor of FM Kamihama

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  A memoria featuring various rumors