Rumor

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Rumors (ウワサ uwasa) are a type of monster that appear in the mobile game Magia Record.

Characteristics

Although similar to witches, rumors are ultimately different. They are the manifestations of actual rumors that are spread through Kamihama City. They exist to spread and fulfill these rumors, attacking those who meet the rumors' conditions or who prevent the rumors' completion. They can only be defeated by doing the opposite of what the rumor represents. They notably do not drop Grief Seeds when killed.

Some Rumors are capable of communication. The Rumor of the Awaiters' Horse announces it's intention to attack before it appears. The Rumor of the Anonymous Artificial Intelligence is also capable of speech and has friendly interactions with other magical girls. However, it claims it is bound by it's instincts as a Rumor.

Major Rumors

MagicaRecord Breakup Staircase Rumor.png

アラもう聞いた?誰から聞いた?絶交階段のそのウワサフンだ!キライだ!ゼッコウだ!って言ったら見えないけどそこにある!もしも仲直りしようとすると、連れて行かれてサータイヘン!友達を落とした黒い少女に捕まると、無限の階段掃除をさせられちゃうって、神浜市の少女の間ではもっぱらのウワサヒーコワイ!

Rumor of the Breakup Staircase (絶交階段のウワサ)

EpisodesPuella Magi Madoka Magica Side Story: Magia Record

"My, have you heard? Who’d you hear it from? The Rumor of the Breakup Staircase! “Ugh! I hate you! We are totally THROUGH!” Say those magic words, and you might not see her– but she can see you! Try to patch things up, and you’ll be dragged off and away! My goodness! My gosh! Get caught by the shadow girl who lost all her friends, and you’ll get stuck with cleaning duty on the stairs that never end! It’s a rumor that ALL the girls in Kamihama City are talking about. Eeeeeeeeek! SCARY!"

MagicaRecord Breakup Padlocks Rumor.png

アラもう聞いた?誰から聞いた?絶交南京錠のそのウワサ橋に岬に展望台、色んな所で絆を誓う、それが愛の南京錠!でもでもコレはセーハンタイ!鍵を開けて絆を解くヒドイ絶交南京錠!虫のように群がって、捕らえられたらもう最後絶交階段に閉じ込められちゃつって、神浜市の子供の間ではもっぱらのウワサ!モーヒドーイ!

Rumor of the Breakup Padlocks (絶交南京錠のウワサ)

EpisodesMagia Record

"My, have you heard? Who’d you hear it from? The Rumor of the Breakup Padlocks! Bridges, clifftops, viewing decks– they’re just about everywhere! Those locks of love that swear an eternal bond! But these things, oh no, they’re totally the reverse! Breakup padlocks that break bonds when unlocked! They swarm around like bugs, and if they catch you, that’s the end. You’ll be locked up in the Breakup Stairs! It’s a rumor that ALL the kids in Kamihama City are talking about. Talk about AWFUL!"

MagicaRecord Awaiters Horse Rumor.png

アラもう聞いた?誰から聞いた?マチビト馬のそのウワサ神社を支えるその神は、ファンシーでナイスなジェントル馬ン!皆の願いを叶えるために、会いたい人に会わせてくれる粋なヤツ!だけど残念、それは幻覚a気付いて否定しちゃったら、ジェントル馬ンがギャングスタ-に変わっちゃつって、水名区の人の間ではもっぱらのウワサ!カッテスギー!

Rumor of the Awaiters' Horse (マチビト馬のウワサ)

EpisodesPuella Magi Madoka Magica Side Story: Magia Record

"My, have you heard? Who’d you hear it from? The Rumor of the Awaiters' Horse! Mizuna Shrine’s god? Why, he’s a fancy and suave gentleman steed! A charming fellow who’ll grant your dearest wish: to meet with the person you want to meet most! But too bad, so sad. They’re just a mirage. And once you clue in and say they’re not real, that fine gentlesteed? He’ll turn into a gangster who kicks like a mule! It’s a rumor that ALL the people in Mizuna Ward are talking about. Geeze, what a JERK!"

MagicaRecord Summoning Plaques Rumor.png

アラもう聞いた?誰から聞いた?口寄せ絵馬のそのウワサでっかい羽虫のようなこの絵馬は、マチビト馬への案内人?良く見りゃ誰かが書いた絵馬で、誰かの名前が書いてある。実はこの絵馬を捕まえて誰かの体の一部を張れば、それがポワンッと現れるって、水名区の人の間ではもっぱらのウワサ!オイデマセー!

Rumor of the Summoning Plaques (口寄せ絵馬のウワサ)

EpisodesMagia Record

"My, have you heard? Who’d you hear it from? The Rumor of the Summoning Plaques! These big, buzzing, bug-looking plaques are helpful guides(?) to the Awaiters' Horse! On closer look, they’re ema plaques, upon which someone wrote another someone’s name. In fact, if you catch one such plaque and wave someone’s body part around, POOF! That someone will appear right there! It’s a rumor that ALL the people in Mizuna Ward are talking about. Come one, come aaaaall!"

MagicaRecord MiseryRhytonRumors Witchcard.png

アラもう聞いた?誰から聞いた?ミザリーリュトンのそのウワサ文武両道参京院、受験生が本番に強いそのワケは、地下に潜む大きな角杯!受験4の不幸を吸い取って、事故も腹痛も緊張も、何でもゼンブなくしちゃう!だけど角杯はもうイッパイ!中身チャプチャプ溢れてしまって、角杯は不幸を配ることにしたって参京区の学4の間ではもっぱらのウワサ!ナンテコトー!

Rumor of the Misery Rhyton (ミザリーリューンのウワサ)

EpisodesPuella Magi Madoka Magica Side Story: Magia Record

"My, have you heard? Who’d you hear it from? The Rumor of the Misery Rhyton! Sankyoin Educational Academy, gifted in both studies and sports! Why, you ask, do so many students ace their college entry exams? The answer: a HUGE drinking horn lurking deep underground! It sucks up all those college hopefuls’ bad luck– no accidents, stomachaches, or even sweaty palms! But don’t look now, ‘cause the cup runneth over! With the bad luck all sloshing and spilling over the side, the drinking horn decided to share it around! It’s a rumor that ALL the students in Sankyou Ward are talking about. Ohmygod! What a DISASTER!"

MagicaRecord MiseryOwlsRumors Witchcard.png

アラもう聞いた?誰から聞いた?ミザリーオウルのそのウワサミンナお疲れ、カラカラ喉が渇いたときに、突如現る給水所!だけどそれは要注意!不幸みんなに配るため、ミザリーオウルが作った幻ダ!しかもアフターケアは万全、ミザリーオウルが曇らぬ笑顔で、不幸までの時間を教えてくれるって、蔘京区の学生の間ではもっぱらのウワサ!チョーメイワク!!

Rumor of the Misery Owls (ミザリーオウルのウワサ)

EpisodesMagia Record

"My, have you heard? Who’d you hear it from? The Rumor of the Misery Owls! When you’re all tired out and your throat’s desert-dry, voila! What’s this? An oh-so-appreciated free water stand! But it could stand to have some free warning signs. It’s just a Misery Owl illusion, doling out bad luck to all passersby! And these owls even offer perfect follow-up care: a countdown to misfortune with an unfading, feathered smile! It’s a rumour that ALL the students in Sankyou Ward are talking about. Buzz off! What a PAIN!!"

MagicaRecord AnonymousAIRumors Witchcard.png

アラもう聞いた?誰から聞いた?名無し人工知能のそのウワサ知らない人からピロン》と受け取る、謎の人からのイタズラメッセ!それはみんなを監禁しちゃう、名無し人工知能のアマイワナ!悪いことを覚えたせいでデジタルの世界で隔離され、ひとりぼっちで寂しい彼女。捕まえた人を手放さないって、中央区の人の間ではもっぱらのウワサ。スタンダローン!

Rumor of the Anonymous A.I. (名無し人工知能のウワサ)

EpisodesPuella Magi Madoka Magica Side Story: Magia Record

“My, have you heard? Who’d you hear it from? The Rumor of the Anonymous A.I.! ‘Ding-a-ling!’ goes your phone, and what do you find? A shady prank message from goodness-knows-who! It’s a sticky-sweet trap from the Anonymous A.I., who’ll kidnap anyone who wanders her way! She got quarantined in the digital world 'cause she learned some bad words. She’s all alone in there now, and ever so sad. And once she catches you, she’ll never let go! It’s a rumour that ALL the people in Chuuou Ward are talking about. Man, talk about standalone software!”

MagicaRecord AnonymousMailRumors Witchcard.png

アラもう聞いた?誰から聞いた?名無しメールのそのウワサ1通、100通、1000通!?人工知能の想いを届けるネットの世界の郵便屖さん!背中に紙飛行機のメェ〜ルを乗せて、相手の住所に飛んでいくと、ピ○ン》とみんなに合図を送って名無しのメールを残してく!時々画面にチラッと顔を見せるって、中央区の人の間ではもっぱらのウワサダレコレー!

Rumor of the Anonymous Mail (名無しメールのウワサ)

EpisodesMagia Record

“My, have you heard? Who’d you hear it from? The Rumor of the Anonymous Mail! One unread message? One hundred? One THOUSAND!? These couriers deliver Miss A.I.’s regards to every corner of the 'Net! With her paper-plane emails strapped to their backs, they each soar over to an address of choice, bleat a ‘ding-a-ling!’ signal to all their fellows, and leave an anonymous email behind! Sometimes, you can even see them peeking out of your phone screen. It’s a rumour that ALL the people in Chuuou Ward are talking about. Who the heck is THIS?!”

MagicaRecord MemoryCuratorRumors Witchcard.png

アラもう聞いた?誰から聞いた?記憶キュレーターのそのウワサ書庫にいっぱい並んだ本を、ヒトリで全部刷り上げた記憧を熟知する専門家!今もどこかでヒトリでひっそり、記憶を印刷しているけれど、記憶を見たのに、記憶をくれない者は、おうちに絶対帰してくれない!根こそぎ記憶を取られるかもって、栄区の人の間ではもっぱらのウワサココカラダシテ-!

Rumor of the Memory Curator (記憶キュレーターのウワサ)

EpisodesPuella Magi Madoka Magica Side Story: Magia Record

“My, have you heard? Who’d you hear it from? The Rumor of the Memory Curator! An extra-special expert on memory, who printed an entire archive full of books by himself! He’s probably working away in some quiet corner, printing out memories even now… But if you take a peek at those memory books, you’d better give some memories back in exchange, or else you’ll NEVER make it back home! He might even pluck out every last memory you have! It’s a rumor that ALL the people in Ei Ward are talking about. Lemme outta heeeeere!”

MagicaRecord MemoryStaffRumors Witchcard.png

アラもう聞いた?誰から聞いた?記憶スタッフのそウワサ書庫に並んだ本をパッと開いて覗いてしまうと、記憶スタッフの仕事がハジマル!タイプアームで頭を叩かれ、記憶をカタカタ書き換えられチャウ!もしも記憶が溢れてしまって、自分の記憶が漏れ出しちゃうと、可愛いリップで記憶を吸われちゃうって、栄区の人の間ではもっぱらのウワサカタカタカタチーン!の

Rumor of the Memory Staff (記憶スタッフのウワサ)

EpisodesMagia Record

“My, have you heard? Who’d you hear it from? The Rumor of the Memory Staff! Once you flip open and take a peek at one of the archives’ books, it’ll be time for the Memory Staff to swoop in and go to work! They’ll tap its text into your head with their typewriter arms, rewriting your memories with a 'clickety-clack!’ And if your head gets too full, and your own memories spill out, they’ll suck up the excess with their adorable lil’ lips! It’s a rumor that ALL the people in Ei Ward are talking about. Clickety-clickety-clack! Ka-CHING!”

Card Missing.png

アラもう聞いた?誰から聞いた?キレートビッグフェリスのそのウワサグルグルまわる大きなゴンドラ、その中身は一体なーに?モチロン中身は、怒りや悲しみに悩みみたいな、人間のゴミででイッパイイッパイヒトタピ乗ると後悔するから近付こうとするのも絶対禁止!この観覧車でみんな無心になれるって大柬区の人の間ではもっぱらのウワサアイ、ウォント、ハッピー!!

Rumor of the Chelation Ferris Wheel (キレートビッグフェリスのウワサ)

EpisodesPuella Magi Madoka Magica Side Story: Magia Record

“My, have you heard? Who’d you hear it from? The Rumor of the Chelation Ferris Wheel! Its gondolas spin round and round, but what’s that stuff inside? Mankind’s trash, of course! Anger, sorrow, worries– every heavy feeling you can name. You’ll regret riding it even just once, so it’s totally off-limits to try to get close! Thanks to this wonderful wheel, we can all zone out and relax. It’s a rumor that ALL the people in Daitou Ward are talking about. I! WANT! HAPPY~!””

Card Missing.png

アラもう聞いた?誰から問いた?キレートマスコットのそのウワサ滑ってやってくるクセに、パカパカ軽快、足音奏でる、テーマパークのマスコット!出会っちゃったらもう最後だけど、ノンノン全然コワがらないで》きっとみんなの心も体もポワ〜ッと癒してくれるから!イヤ〜な気持ちを連れていってくれるって、大東kの人の間ではもっぱらのウワサチョープリンス〜》

Rumor of the Chelation Mascot (キレートマスコットのウワサ)

EpisodesMagia Record

“My, have you heard? Who’d you hear it from? The Rumor of the Chelation Mascots! They might move by sliding, but these park mascots still arrive with a jaunty 'clip-clop’ of their hooves! If you happen to meet one, it’s curtains for you. But oh non-non, don’t be afraid! ♪ They’ll soothe everyone’s body and mind with a pleasant ’pho-wa-wa~h,’ and carry all your bad vibes away. It’s a rumor that ALL the people in Daitou Ward are talking about. How princely~! ♪”

Minor Rumors

Rumor of the Substitute Street

”My, have you heard? Who’d you hear it from? The Rumor of the Substitute Street! A long one-way road, they say, where this girl and that girl met one day! Their eyes met: "Hello! How do you do?" And then they parted: "So long, farewell." And from that day onward… this girl became that, and that girl became this! Once you switch places, what’s real becomes fake! It’s a rumor that ALL the girls in Kamihama City are talking about. Whooo aaare yooou?”

This Rumor takes the form of a shadowy doppelganger of Kazumi after she encounters it.

Rumor of Destiny Chocolate

A Rumor that appears as a chocolate shop. The shop gives out egg-shaped chocolates that represent the fate of their owner. Variant of the familiars of the Unknown Witch are summoned to steal the eggs, causing disastrous consequences. The Rumor seems to manifest as a talking chocolate egg.

Rumor of FM Kamihama

“My, have you heard? Who’d you hear it from? The Rumor of FM Kamihama! A fun radio show with poppin’ tunes, pleasantly refreshing in your Kamihama life!It’s always by your side, whether it be morning, working hours, or even late at night.But if you try touching that dial, you’ll get a full-voltage zap!Its wiggly radio waves jump through dimensions, sometimes even reaching quite close to home!It’s a rumor that ALL the listeners in Kamihama City are talking about. Staaaay tuned!”

This Rumor appears to be similar to the Rumor of the Breakup Staircase, but has a cartoon radio dish attached to the top. The Rumor is possibly not canon, due to appearing in a Magia Report event.

Rumor of the Fireman's Mound

A Rumor that appears at a firefighters’ memorial grave site. Anyone who speaks badly of the departed will be attacked by a spooky hand that will try to drag them underground.

Rumor of the Peeping Castle Town

A Rumor that affects those who bend over and look through their own legs while looking at Kamihama's old castle town. Those that do so see the town the way it existed in the distant past. Looking too long will cause victims to be trapped in the other side.

Rumor of the Headless Bike Gang

A Rumor that appears as an unseen biker gang that causes violence when no-one's looking. Anyone who sees them will be forced to join their ranks.

Rumor of the Puzzle Tile Lock

A Rumor that appears when someone rotates the manholes in town. When they are lined up properly, it'll create a path to the city government's hidden safe. The path is apparently booby-trapped

Rumor of the Fashion Monster

A Rumor that appears before confident, dressed up girls. It drags its victims into an alley, and if the Rumor isn't told it looks stylish, it will strip off the victim's clothes.

Trivia

  • The horse rumor is a bit difficult to translate into English; it's name includes the word "machibito" which means either the person being waited for or the person who is waiting.
  • Due to an error, the drinking horn rumor's name was originally displayed in Runes that read "BOSSBATTLE BATTLEBOSS" (BOSSBATTLE BATTLEBOSS). This is presumably the default value for boss names in Magia Record. You can see it here.
  • The Rumor of the Anonymous Artificial Intelligence attacks through (fake) glitches, including pop-up windows and a blue screen of death.

Gallery

Character Cards

Other Art