- 1 Characteristics
- 2 Minor Uwasa
- 2.1 Rumor of Chelation Land
- 2.2 Rumor of the Substitute Street / Rumor of the Crossing Path
- 2.3 Rumor of Destiny Chocolate
- 2.4 Rumor of the Valentine's Monster
- 2.5 Rumor of the Valentine's Monster Buster
- 2.6 Rumor of FM Kamihama
- 2.7 Rumor of the Fireman's Mound
- 2.8 Rumor of the Peeping Castle Town
- 2.9 Rumor of the Headless Bike Gang
- 2.10 Rumor of the Puzzle Tile Lock
- 2.11 Rumor of the Fashion Monster
- 2.12 Rumor of the Happy Stamp
- 2.13 Rumor of the Little Old Cocoa Shop
- 2.14 Rumor of the Stardust Time Viewer
- 3 Gallery
- 4 See Also
Although similar to witches, uwasa are ultimately different. They are the manifestations of actual rumors that are spread through Kamihama City. They exist to spread and fulfill these rumors, attacking those who meet the rumors' conditions or who prevent the rumors' completion. They can only be defeated by doing the opposite of what the rumor represents. They notably do not drop grief seeds when killed.
Some uwasa are capable of communication. The Uwasa of the Commoner's Horse announces its intention to attack before it appears. The Uwasa of the Anonymous Artificial Intelligence is also capable of speech and has friendly interactions with other magical girls. However, it claims it is bound by its instincts as a uwasa.
Rumor of Chelation Land
My, have you heard? Who'd you hear it from? The Rumor of Chelation Land. You won't wanna leave! No way! And you don't have to! You can stay as long as you want! Oh, but, attention please! If it reaches max capacity, you'll be removed from this world. It's a hot rumor rolling through Kamihama! Ah, but that's okaaay!
Rumor of the Substitute Street / Rumor of the Crossing Path
”My, have you heard? Who’d you hear it from? The Rumor of the Substitute Street! A long one-way road, they say, where this girl and that girl met one day! Their eyes met: "Hello! How do you do?" And then they parted: "So long, farewell." And from that day onward… this girl became that, and that girl became this! Once you switch places, what’s real becomes fake! It’s a rumor that ALL the girls in Kamihama City are talking about. Whooo aaare yooou?”
”Have you heard? Has anyone told you? The Rumor of the Crossing Path. This girl met another girl on a long one-way road that went on forever! They said "Hello!" once their eyes met, and "Goodbye!" right after! From then on, It's like she is her and her is she! Fakes become real once their paths cross. Kamihama girls can't stop talking about it! So, which one are you?”
This Rumor takes the form of a shadowy doppelganger of Kazumi after she encounters it.
Rumor of Destiny Chocolate
A Rumor that appears as a chocolate shop. The shop gives out egg-shaped chocolates that represent the fate of their owner. Variant of the familiars of the Unknown Witch are summoned to steal the eggs, causing disastrous consequences. The Rumor seems to manifest as a talking chocolate egg.
Rumor of the Valentine's Monster
Have you heard? Who'd you hear it from? The Rumor of the Valentine's Monster! Did you hear what the teacher said? You mustn't bring any chocolate to school! But everyone just sneaks it in! If you give it to the boy you like at school then... oooh no! Bad news! It doesn't matter if he likes you back. That rule-breaking couple will be broken up by the monster! Ooouch! Heartbreak!
A false Rumor spread by Rena to cheer up Momoko and take her mind off things.
Rumor of the Valentine's Monster Buster
Have you heard? Who'd you hear it from? The Rumor of the Valentine's Monster Buster! You already know the rumor of the Valentine's Monster? You do, don't you? It comes if ya give chocolate out at school! But there's another rumor to go with it. An ally to all maidens! The Valentine's Monster Buster! It chases away the Valentine's Monster to cheer on your love! Hand over your chocolates without fear! *Whistle* Happy Valentine's Day!
Another false Rumor spread by Rena to counteract the first Rumor.
Rumor of FM Kamihama
“My, have you heard? Who’d you hear it from? The Rumor of FM Kamihama! A fun radio show with poppin’ tunes, pleasantly refreshing in your Kamihama life!It’s always by your side, whether it be morning, working hours, or even late at night.But if you try touching that dial, you’ll get a full-voltage zap!Its wiggly radio waves jump through dimensions, sometimes even reaching quite close to home!It’s a rumor that ALL the listeners in Kamihama City are talking about. Staaaay tuned!”
This Rumor appears to be similar to the Rumor of the Breakup Staircase, but has a cartoon radio dish attached to the top. The Rumor is possibly not canon, due to appearing in a Magia Report event.
Rumor of the Fireman's Mound
A Rumor that appears at a firefighters’ memorial grave site. Anyone who speaks badly of the departed will be attacked by a spooky hand that will try to drag them underground.
Rumor of the Peeping Castle Town
A Rumor that affects those who bend over and look through their own legs while looking at Kamihama's old castle town. Those that do so see the town the way it existed in the distant past. Looking too long will cause victims to be trapped in the other side.
Rumor of the Headless Bike Gang
A Rumor that appears as an unseen biker gang that causes violence when no-one's looking. Anyone who sees them will be forced to join their ranks.
Rumor of the Puzzle Tile Lock
A Rumor that appears when someone rotates the manholes in town. When they are lined up properly, it'll create a path to the city government's hidden safe. The path is apparently booby-trapped
Rumor of the Fashion Monster
A Rumor that appears before confident, dressed up girls. It drags its victims into an alley, and if the Rumor isn't told it looks stylish, it will strip off the victim's clothes.
Rumor of the Happy Stamp
“My, have you heard? Who’d you hear it from? The Happy Stamps, and the rumor thereof! During that most special of seasons when everyone’s happy, these happily-stamped Christmas cards will suddenly appear in the hands of anyone with a dangerous heart! A series of very happy accidents are in store for anyone who receives them– as well as anyone who happens to be nearby! It’s a rumor that ALL the reindeer in Kamihama are talking about. Happy, happy holida~ys!”
Rumor of the Little Old Cocoa Shop
A Rumor that serves as a framing device for the 2019 Valentine’s Day event story.
“My, have you heard? Who’d you hear it from? The Little Old Cocoa Shop, and the rumor thereof! It’s a wholesale shop selling pure cocoa mass, tucked away in a quiet corner of town. Their signature ingredient is possibility, and their main suppliers are unwitting girls! They swipe away your future potential, and before you know it, it’ll be lined up for sale! So if you’re hearing this, you’d better be careful! Valentine’s is soon, so you’d better be careful! They say if your stolen possibility gets sold, you’ll have nothing but crummy Valentines for the rest of your days. It’s a rumor that ALL the local girls are talking about. Urgh, that’s the worst!”
Rumor of the Stardust Time Viewer
“My, have you heard? Who’d you hear it from?
The Stardust Time Viewer, and the rumor thereof!
Your dreams, your hopes, or what your fate has in store…
The oh-so-interesting hidden future that just about everyone wants to know!
If you put your wish into a message and send it off into the sky,
you’ll see a vision of your future, no matter what it may involve!
But you shouldn’t take it as a fact. It’s just the future that can be seen right now!
And your or her or anyone’s will could change it, just like that.
It’s a rumor that ALL the girls in Chuuou Ward are talking about!
Oooh, I wanna seee~!”
Briefly re-summoned by Nemu during the Cherry Tree Rumor’s event story, as part of her, Touka, Ui and Iroha’s tour of Kamihama.