Puella Magi Madoka Magica Concept Movie

Concept movie poster from Newtype's January 2016 issue.

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Concept Movie (コンセプトムービー, Konseputo Muubii) is a short four-minute concept film unveiled in surprise at Studio SHAFT's 40th anniversary event in winter 2015, Madogatari. The first animated Puella Magi Madoka Magica work since Puella Magi Madoka Magica the Movie: Rebellion, it featured the return of the full Madoka Magica cast and staff. According to SHAFT CEO Kubota, the concept movie is the core of a new Madoka Magica project, and serves as its trailer.

Presently, the concept movie remains officially unavailable to the public outside of the screening at Madogatari, and no announcement has been made of a streaming/home video release. However, the B-Type Concept Movie is available to watch on YouTube with English subtitles.

On April 25th, 2021, during the tenth anniversary of Madoka Magica, a sequel movie to Rebellion was announced, called Puella Magi Madoka Magica the Movie: Walpurgisnacht Rising. It is likely that the Concept Movie was an early trailer for Walpurgisnacht Rising.

Chronology

• 2015/11/26 - A surprise press release states a new Madoka Magica short will be screened at the Madogatari event: Tokyo 11/27 to 12/02, Osaka 12/22 to 12/27, Sapporo 2016/02/09 to 2016/02/14.
• 2015/11/27 - The concept movie premieres at 3331 Art Chiyoda.
• 2015/12/08 - An interview in the January 2016 issue of NewType clarifies that the concept movie leads to a new Madoka Magica project.
• 2015/12/22 - The Osaka Madogatari stop reveal an updated "Type-B" Concept Movie with new visuals.
• 2016/04/10 - Manga Time Kirara Magica Vol.25 is released, featuring Concept's ballerina Madoka on its cover
• 2016/09/22 - A Bluray featuring content from the MADOGATARI exhibition, including the Concept Movie, is released. [verify]

Credits

Cast

• Aoi Yuki as Madoka Kaname
• Chiwa Saito as Homura Akemi
• Kaori Mizuhashi as Mami Tomoe
• Eri Kitamura as Sayaka Miki
• Ai Nonaka as Kyoko Sakura
• Emiri Kato as Kyubey
• Kana Asumi as Nagisa Momoe
• Ryoko Shintani as Hitomi Shizuki

Staff

• Original Creator: Magica Quartet
• Chief Director: Akiyuki Shinbo
• Director: Yukihiro Miyamoto
• Storyboard: Akiyuki Shinbo
• Alternate Space Design: Gekidan Inu Curry
• Animation Director: Junichiro Taniguchi
• Sound Director: Yota Tsuruoka
• Sound Production: Rakuonsha, Inc.
• Music: Yuki Kajiura
• Production: Studio SHAFT

Runes

See Witch Runes/Concept Movie.

Speculation

See: Community:Concept Movie

Trivia

Production Note, Image Note, page 115

• Studio SHAFT often begin an anime production with a single "image board" to capture the mood and atmosphere of an anime. Kubota describes this concept movie as an "extravagant" animated image board for the future Madoka Magica project.
• All original magical girls will appear in the project. Nagisa and Hitomi will also have important roles. Mami is also singled out as important as Mitsutoshi Kubota states and the movie will apparently strengthen the image of Mami as a "God of Battle,"
• Madoka's ballet solo seems based on "The Dying Swan," originally choreographed by Mikhail Fokine in 1905. This performance is often cited as inspiration for what would become the role of Odette in Swan Lake.
• When interviewed in NewType, Kubota compares Mami's role to that of Guan Yu from The Romance of Three Kingdoms.
• The Witch of Despair was a planned form of Kriemhild Gretchen in the original TV series.
• Designs for the Wraiths seen in the trailer seem to come from Puella Magi Madoka Magica: Wraith Arc which were designed by Gekidan Inu Curry and used first in the Wraith Arc manga.
• Several facts suggest the Concept movie is a trailer for Walpurgisnacht Rising:
  • Both have been stated to be "the beginning of a new chapter".
  • Wasu and Marguerite, two new characters presented in the fourth movie are mentioned in the screenshots of script shown at one point of the Concept movie.
  • Most lines from the Concept movie are also presented in the fourth movie and some of its trailers.
  • Concept art for Marguerite, Zi Ding Xiang, Selma and Madoka's new dress is shown.
  • Most pieces of art shown during Concept movie seem to be based on the storyboard for specific scenes (eg Kyoko fighting several Bona is based on an actual scene from the movie, albeit not in the exact same way depicted in the art).
  • Sayaka seems to have undergone some kind of weakening under Homura's manipulation in both media.

Gallery

B-Type Offical Art

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  Original reveal visuals
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  NewType article visuals
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  Type-B visuals
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  Type-B visuals
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  Type-B visuals
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  Type-B visuals
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  Kirara magica cover

Screenshots

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  A giant head of a statue that resembles Mami falls onto the city
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  Madoka performing a ballet
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  Homura watches Madoka dance
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  A blurry, obscured rendering of what appears to be a script.
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  Mami with a Wraith
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  Art of Wraiths
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  Wraith, school badge and salamander
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  Homura seems to wear Madoka's ribbon on her school uniform
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  A new magical girl
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  A girl that resembles one of the magical girls Madoka saves from Episode 12, the Bear Girl
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  Another new magical girl
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  Kyoko versus what is most likely a witch
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  They resemble a cockatiel with horse legs
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  Nagisa with the face of Charlotte
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  A creature that may be a witch or familiar
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  A close-up of Sayaka's torso, showing what look like bones dangling
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  Oktavia and a Satori Wraith
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  Sayaka, held in place amidst a battlefield, frozen lightning (?) targeted to her
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  A sign with Ultimate Madoka's symbol on it
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  Hitomi in the trailer
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  EIEN NI SITE MAHOU NARU KOTOWARI NO MOTONI KONO MONO WO JIYUUTO AI WO UBAU (Forever, under the principle/law of magic, this person's freedom and love will be deprived)
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  Close-up shot of a muzzled/masked Sayaka
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  Kyoko and Bona, familiars of the witch Paola
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  Devil Homura and her Clara Dolls. This form resembles Homura's doppel
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  A witch or familiar fighting versions of the Clara Dolls
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  Mami seems to be using Sayaka's swords
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  Homura and Madoka on a staircase of some kind, pixelation like Wraiths visible off of Madoka.
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  A tower in the trailer that resembles Charlotte
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  Devil Homura
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  Art for a new dress Madoka wears
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  Figures from the trailer that seem to be referred to as fairies
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See also

• Puella Magi Madoka Magica the Movie
• Transcript of the Concept Movie
• Runes in the Concept Movie