Minor Uwasa

Uwasa (ウワサ, uwasa, lit. rumors) are a type of monster that appear in the mobile game Magia Record. Listed here is information on minor Uwasa. See also Uwasa and Spoiler:Rumors.

Event Uwasa

Rumor of the Substitute Street / Rumor of the Crossing Path

Appeared in the Another Daze event story in 2017.

Fan translation:
“My, have you heard? Who’d you hear it from? The Rumor of the Substitute Street! A long one-way road, they say, where this girl and that girl met one day! Their eyes met: ‘Hello! How do you do?’ And then they parted: ‘So long, farewell.’ And from that day onward… this girl became that, and that girl became this! Once you switch places, what’s real becomes fake! It’s a rumor that ALL the girls in Kamihama City are talking about. Whooo aaare yooou?”
Official translation:
“Have you heard? Has anyone told you? The Rumor of the Crossing Path. This girl met another girl on a long one-way road that went on forever! They said ‘Hello!’ once their eyes met, and ‘Goodbye!’ right after! From then on, It’s like she is her and her is she! Fakes become real once their paths cross. Kamihama girls can’t stop talking about it! So, which one are you?”

This Rumor takes the form of a shadowy doppelganger of Kazumi after she encounters it.

Rumor of the Destiny Chocolate

Appeared in the A la Carte Valentine event story in 2018.

A Rumor that appears as a chocolate shop. The shop gives out egg-shaped chocolates that represent the fate of their owner. Variant of the familiars of the Unknown Witch are summoned to steal the eggs, causing disastrous consequences. The Rumor seems to manifest as a talking chocolate egg.

Rumor of the Valentine's Monster

Appeared in the A la Carte Valentine event story in 2018.

Have you heard? Who’d you hear it from? The Rumor of the Valentine’s Monster! Did you hear what the teacher said? You mustn’t bring any chocolate to school! But everyone just sneaks it in! If you give it to the boy you like at school then... oooh no! Bad news! It doesn’t matter if he likes you back. That rule-breaking couple will be broken up by the monster! Ooouch! Heartbreak!

A false Rumor spread by Rena to cheer up Momoko and take her mind off things.

Rumor of the Valentine's Monster Buster

Appeared in the A la Carte Valentine event story in 2018.

Have you heard? Who’d you hear it from? The Rumor of the Valentine’s Monster Buster! You already know the rumor of the Valentine’s Monster? You do, don’t you? It comes if ya give chocolate out at school! But there’s another rumor to go with it. An ally to all maidens! The Valentine’s Monster Buster! It chases away the Valentine’s Monster to cheer on your love! Hand over your chocolates without fear! *Whistle* Happy Valentine’s Day!

Another false Rumor spread by Rena to counteract the first Rumor.

Rumor of FM Kamihama

Appeared in the FM Kamihama Holy Radio Station event story in 2018.

“My, have you heard? Who’d you hear it from? The Rumor of FM Kamihama! A fun radio show with poppin’ tunes, pleasantly refreshing in your Kamihama life! It’s always by your side, whether it be morning, working hours, or even late at night. But if you try touching that dial, you’ll get a full-voltage zap! Its wiggly radio waves jump through dimensions, sometimes even reaching quite close to home! It’s a rumor that ALL the listeners in Kamihama City are talking about. Staaaay tuned!”

This Rumor appears to be similar to the Rumor of the Breakup Staircase, but has a cartoon radio dish attached to the top. The Rumor is possibly not canon, due to appearing in a Magia Report event.

FM Kamihama makes a cameo in the Magia Record Anime in Episode 8, though it is unclear whether it is an Uwasa or just a mundane late-night radio show.

Rumor of the Happy Stamp

Appeared in the Alina Is Coming to Town event story in 2018.

Fan tranlation:
“My, have you heard? Who’d you hear it from? The Happy Stamps, and the rumor thereof! During that most special of seasons when everyone’s happy, these happily-stamped Christmas cards will suddenly appear in the hands of anyone with a dangerous heart! A series of very happy accidents are in store for anyone who receives them– as well as anyone who happens to be nearby! It’s a rumor that ALL the reindeer in Kamihama are talking about. Happy, happy holida~ys!”
Official translation:
“Have you heard? Has anyone told you? The Uwasa of the Happy Stamp! ’Tis the season to be jolly! Those in possession of a troubled heart may find a Christmas card come to them, stamped with a cheerful print! Anyone who receives it will end up dragging everyone around them into a series of happy accidents. A hot rumor among Kamihama’s reindeers! Happy, Happy Holidays!”

Rumor of the Little Old Cocoa Shop

Appeared in the A La Carte Valentine 2nd event story in 2019.

“My, have you heard? Who’d you hear it from? The Little Old Cocoa Shop, and the rumor thereof! It’s a wholesale shop selling pure cocoa mass, tucked away in a quiet corner of town. Their signature ingredient is possibility, and their main suppliers are unwitting girls! They swipe away your future potential, and before you know it, it’ll be lined up for sale! So if you’re hearing this, you’d better be careful! Valentine’s is soon, so you’d better be careful! They say if your stolen possibility gets sold, you’ll have nothing but crummy Valentines for the rest of your days. It’s a rumor that ALL the local girls are talking about. Urgh, that’s the worst!”

Alternate translation:

Have you heard? Who told you? The rumor of the Chocolate Shoppe No. Zero.
This little hidden shop is a baking chocolate distributor!
It’s full of possibilities, as supplied by young ladies!
Without them knowing, it was stolen away and lined up to be sold at the store! So look out, everybody! Until Valentine’s Day, watch your back! It’s a rumor among girls that anyone whose stolen possibilities are sold are doomed to aaaalways have a bad time on Valentine’s Day. How awful!

Rumor of the Stardust Time Viewer

Briefly re-summoned by Nemu during the Cherry Blossom Dreams event story as part of Eternal Sakura, Touka, Ui and Iroha’s tour of Kamihama.

Fan translation:
“My, have you heard? Who’d you hear it from?
The Stardust Time Viewer, and the rumor thereof!
Your dreams, your hopes, or what your fate has in store…
The oh-so-interesting hidden future that just about everyone wants to know!
If you put your wish into a message and send it off into the sky,
you’ll see a vision of your future, no matter what it may involve!
But you shouldn’t take it as a fact. It’s just the future that can be seen right now!
And your or her or anyone’s will could change it, just like that.
It’s a rumor that ALL the girls in Chuuou Ward are talking about!
Oooh, I wanna seee~!”

Official translation:
“Have you heard? Has anyone told you?
The Uwasa of the Stardust Time Viewer!
Everyone wants to know the future, to see
their dreams, their hopes, their fate.
Send all of your messages to it,
and it will show you what you want to see!
But you mustn’t believe what you see. It is only the future for right now!
It could change at any moment, through someone else’s will, or your own.
A hot Rumor among the girls in Chuo Ward!
I wanna see!”

Rumor of the Tangled Shrine

Appears in the Where is Ashley Taylor’s Japanese Horror!? event in 2020.

Fan translation:
“Have you heard? Has anyone told you? The Rumor of the Tangled Ruins! It’s got lots of entangled doors, and everyone trying to follow the matching ribbon is getting tangled into knots! The doors are just waiting to be opened!
Place scissors beneath your bed and drift off into deep sleep, and you’ll be at the Tangled Ruins in no time.
If you snip open little doors and rip open the big door, you’ll get something great as a prize! It’s the hottest rumor among crafts lovers!
HELP EACH OTHER OUT!”

Rumor of the Cemetery Banquet Feast

Appears in the The Great Banquet that Transcends Time event in 2021.

“My, have you heard? Who’d you hear it from? The Cemetery Banquet, and the rumor thereof! Fated rivals, arguing friends– if you want everyone to get along, then this Rumor is for you! Anyone who reads its invitation will be guided to the pre-banquet proving grounds. If– and only if– you can make the banquet lively, then you pass! And you’ll be invited up to Paradise, complete with kindly parting words. But if you plan to participate, you’d better take great care! If you fall short of proving yourself, you’ll literally fall into the underworld, to boot. It’s a rumor that ALL of the temple’s supporters are talking about. C’mon now, let’s liven things up!”

A Rumor encountered by the Kamihama Magia Union, Tokime Tribe, Promised Blood, and the OG series cast members in the 4th anniversary event story. Manifests due to an Uwasa-san from Arc 1 wandering through a Mirrors portal and accidentally hopping forward in time. (As per usual for time-traveling Mirrors portals, the resulting events are undone once the portal is destroyed.)

　 After receiving old-fashioned letters inviting them to a banquet at Suitoku Temple, each group is unconsciously drawn to participate, with the Rumor’s influence initially preventing anyone from suspecting that something is wrong. Even after finding several of their members trapped in the Rumor’s Labyrinth, it proves extremely difficult for anyone to properly fight back.

　 The Rumor greets its “attendees” in a kind, heavenly voice, casually “forgives” (brushes off) their attempts to break its rules, and gives gentle encouragement (plus painfully-gentle critique) as they resort to performing various party tricks to satisfy it. Once they satisfy the Rumor by setting aside both their pride and their mutual animosities, it escorts them to the top of its pagoda in a giant, golden hand… where they literally pass on to the afterlife.

　 Madoka’s team comes to the rescue shortly thereafter, with Madoka managing to call Iroha back from the dead thanks to an emergency revision by Nemu. Being revived frees Iroha from the Rumor’s influence, allowing her and Madoka to successfully break its rules and defeat it to save everyone else. Before it goes, it congratulates them on a job well done, and shares the “parting words” they would’ve received in the afterlife– which, in their case, are words of encouragement from the Law of Cycles herself. (Perhaps because of its implied awareness of the Law of Cycles, the Rumor also seems to mistake this universe’s Madoka for an extension of the Law.)

Dreaming Mirror Rumor

Appears in Only Dreamers ~ The Fable Watches the Dream of the Girl event in 2021.

“My, have you heard? Who’d you hear it from? The Dreaming Mirror, and the rumor thereof! Oh, if only I could go back in time to that day… Oh, if only I could do it all over again…! Well, if you’re the lucky winner of our lottery this week, then you’re officially invited to a dream of that ‘what-if’ world! The entry fee? Priceless! Just pass a test of your heart, and you’ll get a special chance to make your own ‘what-if’ come true! But non, non, non! Just one word of advice: if you flunk out, you’ll never, ever wake up again! It’s a rumor that ALL the fine young ladies in Hokuyou Ward are talking about. Mirror, mirror, on the wall…!”

　 A Rumor encountered by Kushu Irina, Yukika Nanase and Ikumi Makino in Kushu’s debut event story. Shortly after receiving a mysterious compact mirror as that week’s “lottery winner”, Kushu finds herself pulled into a dream world that adapts itself to her own memories and experiences. In her case, the dream world and its “trial of the heart” are largely drawn from Kushu’s recollection of a book series that she and her late Puella Magi mentor, Aneka, enjoyed.

　 With Yukika and Ikumi likewise pulled into the dream to act as her traveling companions, Kushu follows the book’s plot to gather memories belonging to both her and Aneka, in the hopes of getting a chance to properly say goodbye to her. Despite seemingly failing the “test” once, Kushu comes to a personal realization about which “Aneka” she wants to say goodbye to, succeeds in escaping the dream, and is rewarded with a brief “what-if” version of the pair’s first encounter. (A side conversation between Touka and Nemu implies that the Rumor uses energy from the “priceless” entry fee– a large amount of Grief Seeds, in Kushu’s case– as fuel to manifest the “what-if” in reality.)

Green-Eyed Coward Rumor

Appears in Little Bird’s Star event in 2022.

“My, have you heard? Who’d you hear it from? The Green-Eyed Coward, and the rumor thereof! Sure, they have dreams and ideals of their own, but they can’t do anything when *left* on their own. Just a no-spine coward running along other people’s rails! Some day, they want to be the very thing they admire, but they’ve already given up and told themself it can’t happen. An ambivalent outcast– but wuh-oh! Their one strong point is how jealous they can get! Once envy sets in, it’s curtains for you. You’ll get cursed and knocked unconscious! What a pest! It’s a rumor that ALL of Kamihama’s elites are talking about. Noooo backbiting!”

A Rumor encountered by Kuroe and the Mikazuki Villa team during Kuroe’s debut event story. Possesses Kuroe (who Nemu selected as a suitable match for it) and manifests as a clone of her to attack people she feels jealous of. After some conversations with Iroha, Kuroe briefly thinks about her future goals without immediately comparing herself to others; this prompts the Rumor to attack her, after which it’s defeated by the group.

Memory Ripper Girl Rumor

Appears in the Rumors in Disguise event.

Fan translation:
“Have you heard? Has anyone told you? The Rumor of the Ripper Girl! Wander into a dark back alley, and an echoing bell reaches your ears! Ring, ring, ring. That which was lost echoes out, for everyone to hear. An echoing bell, ring, ring. Ring, ring, an echoing bell. Where oh where oh where did you go? I cannot find hide nor hair. You there, could you please tell me a name? Oh, but is that name really true? If not, I’ll rip and tear! I’ll tear your memories to shreds, so you’d better beware! No, no, no, that’s even worse! Not giving an answer is even worse! In that case, you’re the Ripper Girl too! Welcome aboard, nameless and lost girl! From now on, you’re the Ripper Girl too! They say the lost name is right there in plain sight. It’s the hottest rumor that the girls lost in abandoned ruins are talking about! Whooo aaam I?”

May Bells of Happiness Rumor

Appears in the Memorable Flower event in 2021.

Fan translation:
“My, have you heard? Who’d you hear it from? The May Bells of Happiness, and the rumor thereof! Once Miss Ripper’s all done ripping, and finds that which she lost, a beautiful string of bells will burst into full bloom! And they’ll share their happy scent with poor, poor, lonely you. Just relax and sink into the scent, and it’ll pull in this girl and that girl to build your very own ideal world! For any other girl who gets in the way, it’s bye-bye: back to that crummy reality! And for you, in all your happiness, it’s bye-bye: away from that crummy reality! They say that once you get hooked, there’s no going back. It’s a rumor that EVERYONE snoozing on the rooftops is talking about. Oh, what a nice smell~!”

………… Rumor

Appears in the Bittersweet AI Memory event in 2021.

Fan translation:
“My, have you heard? Who’d you hear it from? …………, and the rumor thereof! She tried to steal some magic to meet that girl she wants to meet, but happened to be greeted by a totally different world outside! So she can’t make heads or tails of who she wanted to meet at all! When she senses a desire to meet someone, she’ll peek out from her digital world, but since she can’t tell who ‘that girl’ is, she’ll kidnap any random soul she sees! They’ll get sent back eventually, but the whole time until then, she broadcasts her lonely anxiety to them in a scaaaary dream! How tough! How tragic! How totally out of hand! ‘The girl she wants to meet again’ doesn’t actually exist, and ‘her feelings of wanting to meet her again’ can’t be fulfilled… so the whole thing’s just going nowhere fast! It’s a rumor that EVERYONE in Kamihama is talking about. What a buzzy broadcast!”

Mr. Purrs-A-Lot the Kitten Rumor

Appears in the Bittersweet AI Memory event in 2021.

Fan translation:
“My, have you heard? Who’d you hear it from? Mr. Purrs-a-lot the Kitten, and the rumor thereof! He’s a been popular little idol since way back in the day, showing up on TV, in books, and even as a stuffed toy! Today, much like every day, he’s playing in town with friends like Curlymagne, Wonderfur, and Darkrow too. But you’d better watch out just a teensy bit… when he’s with Piggles or Moortimer, he’ll blurt out things that can jab people right in the heart. It’s a rumor that EVERYONE in Kamihama is talking about. Purr, purr, meoooow!”

Piggles the Pig Rumor

Appears in the Bittersweet AI Memory event in 2021.

Fan translation:
“My, have you heard? Who’d you hear it from? Piggles the Pig, and the rumor thereof! He’s Mr. Purrs-a-lot’s big-stomached friend, who lives in harmony with everyone in Animal Village! No matter what meal it is, as long as it’s got pickles, he’ll forget all about his full belly and gobble it right up! He’s also spacey, cheerful, and the life of everyone’s party, but when he’s with Moortimer, he’ll start nagging people about everything they’re no good at. It’s a rumor that EVERYONE in Kamihama is talking about. Oink, grunt, boooo!!”

Moortimer the Cow Rumor

Appears in the Bittersweet AI Memory event in 2021.

Fan translation:
“My, have you heard? Who’d you hear it from? Moortimer the Cow, and the rumor thereof! He’s Mr. Purrs-a-lot’s strong yet gentle friend, who lives in harmony with everyone in Animal Village! He’s warm and kind when he plays with everyone, and really popular with little kids! But he’s actually just a teensy bit weak-hearted and stressed– so when Piggles chews someone out, he’ll join in and bully them too! It’s a rumor that EVERYONE in Kamihama is talking about. Moo, moo, moooo-rgh!! ”

Minor Main Story Uwasa

These are a series of minor Uwasa that Yachiyo and Iroha defeated in Chapter 7.

Rumor of the Fireman's Mound

A Rumor that appears at a firefighters’ memorial grave site. Anyone who speaks badly of the departed will be attacked by a spooky hand that will try to drag them underground. However, the hand will vanish if you reassure it that “Thanks to you, the town is safe.”

Rumor of the Headless Bike Gang

A Rumor that appears as an unseen biker gang that causes violence when no-one’s looking. Anyone who sees them will be forced to join their ranks.

Rumor of the Puzzle Tile Lock

A Rumor that appears when someone rotates the manholes in town. When they are lined up properly, it’ll create a path to the city government’s hidden safe. The path is apparently booby-trapped.

Rumor of the Fashion Monster

A Rumor that appears before confident, dressed up girls. It drags its victims into an alley, and if the Rumor isn’t told it looks stylish, it will strip off the victim’s clothes.

Anime-exclusive Uwasa

These Uwasa appear only in the Magia Record Anime.

Rumor of the Infinite Hospital Bed

Appears in the Magia Record Anime season 2 fifth episode We Won’t Forgive Anyone Anymore. It seemed to work as a rumor focused on keeping people alive while sleeping and absorbing their emotions to use as energy in the Witch Plant.

Interception Amusement Park Fortress Rumor of Chelation Fenthope: Release

Appears in the Magia Record Anime season 2 fifth episode We Won’t Forgive Anyone Anymore. It was the uwasa of Hotel Fenthope merged with Chelation Land.

Rumor of the Witch Induction Device

Appears in the Magia Record Anime season 2 seventh episode You Don’t Know Anything. It was a device which summoned the witches within a 100-kilometer range, including the powerful witch, Walpurgisnacht.