Kanoko Yayoi

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Kanoko Yayoi
Kanoko profile.png
Japanese Name 矢宵 かのこ (Yayoi Kanoko)
Voiced by Japanese: Ai Kakuma

Kanoko Yayoi is one of the original characters of the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record

General Info

Physical features

  • Eye colour: Dark green
  • Hair colour: Brown


  • Soul Gem: Dark green irregularly shaped gem hanging from a choker
  • Weapon: Rapier (representing a sewing needle)
  • Wish: "I want my parents to be able to work for 30 more years."
  • Witch form:
  • Japanese pronoun: Watashi ()
  • School: Mizuna Girls' School

Game Info

Game related data
Rarity Final Lv Type Attribute
★2 → ★4 80 Attack Attribute dark.png
Initial 3085 1287 1072
Max at ★2 9668 4061 3405
Max at ★3 12247 5145 4322
Max at ★4 16106 6769 5691
Disk accele.png Disk accele.png Disk blast horizontal.png Disk charge.png Disk charge.png
Connect: Our collaboration!
★2: Damage UP [III] & Guaranteed Charm Edge
★3: Damage UP [V] & Guaranteed Charm Edge
★4: Damage UP [VII] & Guaranteed Charm Edge
Magia: Yayoi Collection
★2: Damage One Enemy [I] & Guaranteed Charm (Enemy / 1 T)
★2: Damage Two Random Enemies [III] & Guaranteed Charm (Enemy / 1 T)
★2: Damage Three Random Enemies [V] & Guaranteed Charm (Enemy / 1 T)


A magical girl who dreams of becoming a fashion designer. She was born the only daughter of a family that owned a sheet metal factory, but not having any other successor, she is distressed at the thought that her parents will want her to inherit the factory. She is very diligent, but there are times when she gets strange looks from the people around her.

When her parents were going to retire, Kanoko contracted with Kyubey in order to avoid inheriting her family's business until after she could realize her dream. Kyubey did tell her she could simply wish to be a fashion designer, however Kanoko refused saying she wants to achieve her dream by her own merit.

Side Story

Event Appearances

Other Appearances

Kanako appears in Mami's side story. Mami saves her from a witch and helps her come up with a name for her Magia.

Kanako also appears in Ren Isuzu's side story. Ren compliments her "mushroom dress" design, and she gives Ren accessories made out of sheet metal.


In Mami's sidestory Kanoko says her ability is "sewing". She says she can sew two enemies together.


  • The characters of her last name mean "arrow" (矢) and "evening" (宵) respectively.


  • Her illustrator is "Punyan"


Memoria Cards

Card Effect Cooldown Eng Text Jap Text
Pushing Forward
Charm (IX)
Max Limit Break:
Charm (X)
15 turns
Max Limit Break:
13 turns
**Unique to Kanoko Yayoi**
Aiming to be a fashion designer who can communicate with people around the world! I improve my fashion sense every day for my dreams. Her wacky sense hides the surprised response around her. While she is aware of such a reaction, she continues to make an effort.
Runway to the World
Blast Damage UP [II]
Max Limit Break:
Blast Damage UP [III]
Passive "No matter what you say, I'm going to walk my own runway! If I do that, I'll definitely make it out into the world eventually! Paris, Rome, Milan, New York, London... Surely someday, my clothes will conquer the scene!" 「何を言われようと私は私のランウェイを歩く!

そうすればいずれはきっと世界へ通じるハズ! パリ、ローマ、ミラノ、ニューヨーク、ロンドン…。 いつかはきっと、私の服がシーンを席巻するから!」

External links