Kanoko Yayoi

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Kanoko Yayoi
Kanoko profile.png
Japanese Name 矢宵 かのこ (Yayoi Kanoko)
Voiced by Japanese: Ai Kakuma
ID No: 3001
Release Date (JP): August 22, 2017
Release Date (NA): June 25, 2019

Kanoko Yayoi is one of the original characters of the 2017 mobile game Puella Magi Madoka Magica Side Story: Magia Record

General Info

Physical Features
Age 16
Eye colour Dark green
Hair colour Brown (with blue hues when transformed)
Height 160cm
Soul Gem Dark green gem in the shape of a needle threader (choker)
Weapon Sword (resembling a giant sewing needle)
Witch Form Broderie
Powers and Abilities Sewing (To sew anything with thread)
Wish “I want my parents to be able to work for 30 more years.”
Japanese pronoun watashi ()
Known relatives Unnamed parents
Origins Kosho Ward
School Mizuna Girls' School, Tenth Grade
Affiliation Kamihama Magia Union

Game Info

Stats, Connect, Magia Data
Rarity Final Lv Type Attribute

2★→ 5★



Attribute dark.png


Initial 3085 1287 1072

Max at ★2 9668 4061 3405
Max at ★3 12247 5145 4322
Max at ★4 16106 6769 5691
Max at ★5 21188 8656 6681

Max SE 24277 9872 8892
Disk accele.png Disk accele.png Disk blast horizontal.png Disk charge.png Disk charge.png
Icon skill 1087.png Connect: Our Collaborative Design!

★2 Damage UP [III] & Guaranteed Charm
★3 Damage UP [V] & Guaranteed Charm
★4 Damage UP [VII] & Guaranteed Charm
★5 Damage UP [IX] & Guaranteed Charm
{{{2}}} Magia: Yayoi Collection

★2 Damage to Single Enemy [I] & Guaranteed Charm (Single / 1T)
★3 Damage to Two Random Enemies [III] & Guaranteed Charm (Single / 1T)
★4 Damage to Three Random Enemies [V] & Guaranteed Charm (Single / 1T)
★5 Damage to Three Random Enemies [VII] & Guaranteed Charm (Single / 1T) & Attack UP (Self / 3T) & Charged Damage UP (Self / 3T)
{{{2}}} Doppel: Broderie

★5 Damage to Four Random Enemies [IX] & Guaranteed Charm (Single / 1T) & Attack UP (Self / 3T) & Charged Damage UP (Self / 3T)
Spirit Enhancement Data
Max Stat Bonuses
HP ATK DEF Accele Blast Charge

2★ +3% +6% +2% +4% +2% +4%
3★ +4% +7% +3% +5% +3% +5%
4★ +5% +8% +4% +6% +4% +6%
5★ +6% +9% +5% +7% +5% +7%

SE +6% +9% +5% +13% +8% +17%
Spirit Enhancement

Icon skill 1216.png MP Boost MP Gain UP When Over 100 MP [II]

Icon skill 1220.png Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I]

Icon skill 1216.png MP Boost MP Gain UP When Over 100 MP [II]

Icon skill 1220.png Doppel Adept Doppel Damage UP [I] & Magia Damage UP [I]

Icon skill 1214.png Technical Adept Charge Disc Damage UP [II]

Icon skill 1134.png Aiming Adept Chance to Anti-Evade [III]

Icon skill 1088.png Magia Adept Magia Damage UP [II]

Icon skill 1092.png Blast Adept Blast Damage UP [II]

Icon skill 1124.png Parry Adept Chance to Evade [II]

Icon skill 1091.png Charge Adept Charged Attack Damage UP [III]

Icon skill 1121.png Critical Adept Chance to Critical Hit [II]

Icon skill 1145.png Charm Edge Chance to Charm on Attack [II]

Icon skill 1087.png Slash Strike Chance to Critical Hit [VIII] & Damage UP [III] (Self / 1T) CD: 8 turns


A Magical Girl who wants to become a fashion designer. The only child of a family that runs a sheet metal plant, her parents' expectations that she will take over the business stress her out. Although she gets strange looks, she is always serious.

Doppel Description

Broderie, Kanoko's doppel

The Doppel of torn seams. Its form is a thread-cutter. The master of this emotion loathes her Doppel, which wields the exact opposite ability to her own. Her Doppel is able to loosen the seams of anything it touches. Once it uses a tiny bit of magic to open up a small tear, it can widen that tear to destroy any object, or even any concept– a truly fearsome power to display. However, this Doppel only seems interested in destroying its master’s own creations. It exclusively targets and ruins things she’s already worked to stitch together. Additionally, this Doppel boasts abnormally strong self-replication abilities despite its low supply of magic, and in comparison to the magic that it retains via its overwhelming conservation of energy, its body is extremely large.

Side Story

Warning, this section contains spoilers.

Kanoko, having been offered a contract by Kyubey, struggles to decide what her wish is. After watching her dither, Kyubey asks why Kanoko so quickly believed he could grant her a wish. Kanoko says it's because she wanted to believe him. When Kyubey asks why, Kanoko says she has a dream: to become a fashion designer. Kyubey offers to grant that wish, but Kanoko she doesn't want to fast track it. Kanoko says she wants to be a fashion designer with her own ability, but admits there's an obstacle preventing it from happening. Kyubey offers to come back later, but Kanoko says she thinks that if he leaves he'll never come back. Kyubey says he won't, but Kanoko says she's the sort of person who follows her instincts.

Kanoko explains to Kyubey that her household runs a small factory, which she calls "a back-street workshop". They only have a handful of employees, but get work from large companies. Kanoko's parents want her to take over the factory when she grows up, but Kanoko wants to follow her own dreams. She tells Kyubey she helps in the factory all the time, and her father wants to make her a full-time employee when she finishes high school. Kanoko says she wants to study fashion and establish herself as a designer instead. Kyubey says that she'll have to abandon the factory, but Kanoko says she can't do that either. Kyubey says he doesn't understand humans.

Kanoko thinks, and gets an idea. She decides her wish will be: "My father and my mother...Please let them work happily for another 30 years!" Kanoko says that she'll have time to pursue her own dream, and take over the factory later. Kyubey is confused, but grants her wish. Kanoko internally apologizes to her parents, and asks them to be happy with her selfish wish, and to give her a little more time. Afterward, Kanoko talks to her parents. While they're furious that she doesn't want to work at the factory, she's able to persuade them into letting her do what she wants.

In order to improve her designing ability, Kanoko joins her school's art club. Kanoko tries to draw a bowl of fruit, but the club members thinks it looks like a universe, with an apple as a black hole. Kanoko resigns from the club, thinking their senses are too different. Kanoko then decides to improve on her own, and creates countless clothing designs. She decides she needs to show them to someone to get an opinion on them. Kanoko chooses Ria Ami, a student at her school that works as a model. Kanoko thinks that Ria is not only knowledgeable about fashion, but can also help her get connections to people in the fashion industry.

Kanoko introduces herself to Ria and shows off her designs. Kanoko thinks Ria's expression was unreadable for moment. Ria tactfully says that Kanoko's designs are "unique", and points out an outfit with hands sprouting out of the back. Kanoko says they're supposed to be shimeji mushrooms. Ria says she can't put a value on the designs. Kanoko then decides to head to Sankyoin Educational Academy to show her designs to Nanaka Tokiwa. Kanoko knows Nanaka is from a family that ran a flower-arranging school, and is reputed to have brains and looks. Arriving at Nanaka's school, Kanoko introduces herself and shows her designs. Nanaka looks over Kanoko's designs and says she thinks she understands. She also thinks the mushroom outfit is supposed to be hands growing out the back.

Nanaka announces that the world will never catch up with Kanoko's clothing. Kanoko says she must be on a galactic level. Nanaka agrees and says humanity may grasp it in a thousand years. She suggests that Kanoko should take a spaceship and look for aliens that can properly understand her designs. She also suggests the trip be one way. Completely missing Nanaka's subtle insult, Kanoko decides the world is too narrow for her. She the decides she should show her designs to an "ordinary" person, thinking she might learn something. She decides to ask random people about her designs.

The first people she calls out are Momoko Togame, Kaede Akino, and Rena Minami. Upon seeing the designs, Momoko hems and haws and asks Kaede what she thinks. Kaede says Momoko is being unfair. Rena then says that the designs are simply awful, saying they can't even be used as monster costumes. (She does recognize the mushrooms as mushrooms however). Rena berates Kanoko's designs for thirty minutes. Crushed by Rena's criticism, Kanoko thinks she'll only be able to make clothes for people with a high level of fashion sense. Kyubey appears and says Kanoko needs to fulfill her magical girl duties. Kanoko says she'll get to it, but feels her heart is in tatters.

Kanoko spent several days depressed over Rena's words. Then a girl asks her for a favor. She says the art club wants to open a workshop for a downtown festival, and asks Kanoko if she can lecture on accessories. She says that Kanoko is good at handwork. Kanoko agrees, thinking she might find a way to solve her problems. At the festival, Kanoko uses a brass ring for her lecture. She narrates that she learnt crafts from her father since she was a child, yet she had to set them aside for the pursuit of fashion. Kanoko can't help but cry during the lecture.

Suddenly, she sees Kaede in the audience. Kaede is with two of her friends, Kako Natsume and Emiri Kisaki. Kaede recognizes Kanoko, and Emiri asks Kaede to introduce them. Kanoko wonders if this is a sign. Kaede explains what happened to the other girls, but left some parts vague. Emiri asks if she could see the clothing designs. Kanoko thinks Emiri is too similar to Rena, but ultimately decides to face her fears and show the designs. Emiri says the designs are weird and hilarious. She also says the designs are actually exciting. Kanoko is relieved. However, Emiri says the mushroom costume is gross. Emiri suggests that Kanoko's designs need some accessories. When Kanoko sees Emiri's examples, she gets a blast of inspiration.

Kanoko declares she can fuse her fashion with the metal processing techniques and factory work she learned. Kanoko thanks Emiri profusely, and then thanks her parents for helping her find this idea. Kanoko thinks she will create a line of clothing called "Yayoi Style", and her "Metal Clothes" will take the world by storm. She imagines it will have such an effect on the fashion world that it will even extend to contemporary arts, and it will benefit her family's factory. Kanoko mentally announces that with her spacesuit designs she will really reach the stars. Kyubey then calls Kanoko's name, causing her to return from her thoughts.

It turns out Kanoko hasn't even made her wish yet, and is still talking to Kyubey in her room. Kyubey says Kanoko was mumbling to herself with her eyes closed, and asks if she's decided on a wish. Kanoko says that she has decided, and that she's already imagined it all the way to the end. In other words, the entire side story only happened in Kanoko's mind. However it appears her wish is the one she imagined making. Kanoko says her image training was perfect, and that it's time to shock the world.

Costume Stories


Event Appearances

Magical Girl Story Appearances

Other Appearances

Kanoko appears in Mami's side story. Mami saves her from a witch and helps her come up with a name for her Magia.

Kanoko also appears in Ren Isuzu's side story. Ren compliments her "mushroom dress" design, and she gives Ren accessories made out of sheet metal.

Kanoko appears briefly in Seika Kumi's side story. She and Seika meet in a familiar's barrier. Kanoko wants to team up initially, but Seika's angry face scares her off.

Powers and Abilities

In Mami's sidestory, Kanoko says her ability is "sewing". She says she can sew two enemies together.

As shown in Chapter 10, Kanoko is capable of creating large needles that pull threads of great lengths.


  • Her first name is similar to the Japanese word for "mushroom", kinoko (茸).
  • The characters of her last name mean "arrow" (矢) and "evening" (宵) respectively.
  • Her full name may be a pun on Kinoko no yama (きのこの山, "mushroom mountain"), a Japanese snack shaped like mushrooms.


  • Her illustrator is "Punyan"
  • Her Doppel's name, "Broderie", the French word for "embroidery", the craft of decorating fabric or other materials using a needle to apply thread or yarn.


Memoria Cards

To edit a memoria's details, click on the specific memoria

Card Effect Cooldown EN TextJP Text
Pushing Forward
(NA: Pushing Onwards)
Icon skill 1103.pngCharm Eyes
Chance to Charm [IX] (All / 1T) 15 turns
Max Limit Break
Chance to Charm [X] (All / 1T) 13 turns
**Unique to Kanoko Yayoi**
Aiming to be a fashion designer who can communicate with people around the world! I improve my fashion sense every day for my dreams. Her wacky sense hides the surprised response around her. While she is aware of such a reaction, she continues to make an effort.
Runway to the World
(NA: Runway to the World)
Icon skill 1092.pngBlast Adept
Normal Passive
Blast Damage UP [II]
Max Limit Break
Blast Damage UP [III]
"No matter what you say, I'm going to walk my own runway! If I do that, I'll definitely make it out into the world eventually! Paris, Rome, Milan, New York, London... Surely someday, my clothes will conquer the scene!"「何を言われようと私は私のランウェイを歩く!

そうすればいずれはきっと世界へ通じるハズ! パリ、ローマ、ミラノ、ニューヨーク、ロンドン…。

High-Collar Modern Design Proposal
Icon skill 1092.pngEliminate Adept
Blast Damage UP [II] & Magia Damage UP [IV] (All/5T) 12 turns
Max Limit Break
Blast Damage UP [III] & Magia Damage UP [II] (All/5T) 10 turns
**Unique to Shizuka Tokime (First Sunrise ver.)**
Kamihama's best sensibilities, pure kindness and innocent imagination.

They were miraculously combined to create a very original and inspiring design proposal.

“Hey... this is very fashionable nowadays.”

それらが奇跡的に合わさって生み出された とてつもなく斬新でハイセンスなデザイン案

Popular from the Start
Icon skill 1095.pngSniping Magia
Defense DOWN [V] (Single / 1T) & Magia Damage UP [VI] (Self / 1T) 10 turns
Max Limit Break
Defense DOWN [VI] (Single / 1T) & Magia Damage UP [VII] (Self / 1T) 9 turns
A cute girl that looks very similar to a certain person that everyone knows.

Where did this child come from? The child from the rumors? I can’t stop my interest in you from pouring out, what do you like about your home?

The girl smiles at the surrounding crowd, can she make 100 friends?

この子はどこの子?うわさの子? お家のことや好きなこと、飛び出す興味が止まらない

Wrap Them Up! These Shining Feelings
Icon skill 1090.pngGram Immunity
Normal Passive
Max Limit Break
Accele MP Gain UP [II] & Status Ailment Resistance UP [III]
Today is special because my heart is shining with my daily gratitude and sincerity...

If you wrap it elegantly, you'll get the most unique gift in the world!

...No matter how well you wrap it up, can you ever fully hide this gift’s shine?

日頃の感謝と真心をこめて… 上品に包めば、世界にひとつだけの贈り物のできあがり!

Card Effect Cooldown EN TextJP Text

External links

Gameplay Videos

Side Story and Costume Story Videos

Dialogue Lines