Magia Record Mirrors Story
Iroha Tamaki enters a pitch black place that suddenly lights up. She says the place feels like a witch's mansion. In a flashback, Iroha gets an invitation from a witch's familiar, which shoots it at her. The invitation says in bad handwriting: "We invite you to the mansion and will welcome you with open arms" with a map to a location named "Mirror Mansion". Back in the present, Iroha finds Mitama Yakumo is at the mansion. Mitama explains she wasn't invited, she just came there on her own. Iroha asks what the mansion is. She notes the mansion is empty save for two large mirrors facing each other. Mitama thinks about how to explain things, but then pauses. She tells Iroha to be careful, and that she doesn't fight so she can't go with Iroha. When Iroha asks her to explain, Mitama says it's like a ritual and Iroha should be fine. After she tells Iroha to have a good time, a familiar appears and throws Iroha into a barrier. When Iroha wakes up she sees a copy of herself. The other Iroha laughs and attacks.
After beating her duplicate, it runs away and she finds herself in the mansion's entrance. Mitama explains Iroha was in the barrier for five hours before going into more detail about the mansion, which she calls the "Mansion of the Mirror Witch". She says the mansion belongs to a witch that deliberately invites magical girls inside, like a venus flytrap. She points to one of the mirrors and explains Iroha came out of it. Inside the mirror are the layers of the Mirror Witch's barrier. Mitama explains that the barrier has many layers that compose it, and it is nicknamed "The Mirrors Without End". Mitama says the Mirror Witch lies at the end of the barrier, but admits it's something like a rumor.
Mitama then tells Iroha that the barrier is populated by replicas. She said that when Iroha was first attacked in the mansion the familiar took her form to be copied. These copies are initially weak, but as time goes by, the witch can make more powerful copies. Iroha tells Mitama that she already fought her duplicate. Mitama says that it's alright; the witch has copies of every magical girl that came to the mansion, and that the copies are only magical duplicates. She tells Iroha to be careful since the copies may be of people she knows. Iroha decides to prepare herself to fight the Mirror Witch. Mitama tells Iroha that the Mirror Witch has some kind of hidden secret that relates to Kamihama City. (She also tells Iroha she's there because the enemies drop "Mirror Coins" which she buys from magical girls). Iroha goes into the barrier, with Mitama's encouragement.
After entering the barrier, Iroha finds Kaede Akino yelling at herself. Iroha quickly identifies the duplicate, as it's telling the real Kaede that she's a loser. Iroha intervenes when the fake Kaede tries to attack the real one. However, she's unable to attack the fake Kaede, even though she knows it's not the real one. The fake attacks, but is stopped by Yachiyo Nanami. Yachiyo tells Iroha to defeat the fake and move forward.
After the false Kaede is defeated, Yachiyo says the real one has some stress built up. Kaede insists she's nothing like the copy and asks Yachiyo what she's doing here. Yachiyo says she sometimes comes to the Mirror Witch's barrier to investigate, and came across the girls via coincidence. Iroha reveals why she came into the barrier. Kaede reveals that she came in with Momoko Togame and Rena Minami, but got separated. Kaede also reveals this is only their second time in the barrier. Iroha wonders if they are all free to come and leave the barrier as they please. Yachiyo explains that the barrier constantly changes although if you track your own magical energy you can come back to a place you've been to. The group decides to return to Mitama.
Mitama claims she hasn't seen Momoko or Rena leave. Yachiyo admits she can't even be sure they're still in the barrier, due to the strangeness of the place. Iroha asks Mitama why they're allowed to leave the barrier, even though the Mirror Witch supposedly wants to devour them. Mitama says there have been magical girls who don't come back, and the entire setup is to encourage magical girls to go farther than they're prepared for. Yachiyo thinks the witch is ill-mannered. Mitama reassures Kaede that Momoko and Rena are fine. The group head into the barrier to find Momoko and Rena. Iroha wonders if this is the Mirror Witch's plan
While looking for Momoko and Rena, the girls spot someone standing in front of a mirror. The girl tells herself that she is the most beautiful person today too. Sensing the group, she recognizes Yachiyo on sight and introduces herself as Ria Ami. Ria claims to be Yachiyo's rival, but Yachiyo barely remembers who she is. Ria also claims she isn't a Mirror duplicate. Kaede is scared by Ria's exuberance, but Yachiyo says her bark is worse than her bite (probably). Yachiyo asks if Ria is here by herself. Ria says she can handle the barrier alone, unwilling to admit her schedule didn't line up with anyone else's. Kaede still thinks Ria's not real. Ria claims she can't forgive those fakes for duplicating her (though she does understand why they would copy her beauty). She poses in front of the mirror, saying a fake couldn't be this beautiful. Iroha can't tell the difference. Seeing something shine, Yachiyo tells Ria to stop facing the mirror. Ria blows her off. Suddenly Yachiyo disappears. Ria wonders if she's responsible.
As Iroha and Kaede tried to understand what happened, Ria exclaims she didn't do it on purpose. She says she only tried to show Yachiyo the mirror with Ria's own reflection, and believes that triggered Yachiyo's disappearance. She insists it's an accident. Kaede is disheartened but Iroha reassures her. The two leave, but are stopped by Ria who says she wants to help. Iroha says Ria doesn't have to go out of her way, but Ria says she has a bit of time. She still insists she did nothing wrong. Iroha accepts Ria's offer. Ria leaves to go searching and tells the other girls to follow her.
Yachiyo is alive, and still in the barrier. She still can't remember Ria's name. Suddenly she runs into Momoko. Yachiyo says she was looking for her. Momoko immediately attacks, claiming Yachiyo is a fake. She says the real Yachiyo wouldn't say something "that twisted". Yachiyo tries to talk, but Momoko refuses to listen. Suddenly another Yachiyo arrives, and commands Momoko to be pierced by her lance. She says tells Momoko to hurry, as she wants to pierce her.
The real Yachiyo wonders if this is a joke, and says this is the first time she's seen a replica like that. Yachiyo quickly realizes that Momoko had met that replica and attacked the real Yachiyo by mistake. Momoko is embarrassed that the real Yachiyo saw a bad side of her. Yachiyo asks Momoko what she really thinks of her, but Momoko pretends not to listen. The false Yachiyo asks them what they're doing, and is promptly destroyed by the real Yachiyo and Momoko. The two prepare to fight other replicas.
After dragging Iroha and Kaede along with her, Ria suddenly stops. She says she noticed another person there, who turns out to be Rena. Kaede calls out to Rena and immediately realizes she's a fake when she doesn't respond antagonistically. The false Rena acts shy, which Kaede thinks is adorable. Kaede tells the real girls she wants to talk to the fake for a bit. Kaede uses the opportunity to take out her pent-up anger towards Rena by poking the fake in the cheeks. Suddenly, someone says Kaede seems like she's having fun.
The speaker turns out to be the real Rena, and Kaede confirms it when Rena starts yelling at her. The fake Rena then attacks when they're distracted. Suddenly Momoko and Yachiyo arrive. As both groups aren't sure if the other is real, Yachiyo suggests they prove their identities to a test of strength. The fake Rena calls other familiars and the girls fight.
After the girls leave the barrier, Kaede apologizes to Rena for the way she treated her duplicate. Yachiyo still doesn't remember Ria's name. Ria said that since she sent Yachiyo to where Momoko was she helped Kaede reunite with her teammates. Yachiyo says she saw something interesting, to Momoko's protests. Mitama says that the thing which caused Yachiyo to disappear won't occur again, since the barrier is constantly changing. Mitama explains there have been many reasons magical girls go missing in the barrier. However, she does tell Ria to watch out for the mirrors in the Mirror Witch's barrier. An annoyed Ria decides she'll carry a hand mirror from now on.
As everyone else departs, Iroha hangs back with Mitama. Iroha says she felt something was off when she was in the barrier, as if something was prickling in her heart. Mitama encourages her to go deeper inside, but warns Iroha if she looks into the mirror too much, she could lose sight of herself. She suggests Iroha should balance her curiosity with her safety. She also says if Iroha defeats the Mirror Witch then she can move to doing a new business. Iroha narrates about the day's events, and thinks this might be the first time she's stood in front of a mirror.
Iroha returns to the Mirror Witch's mansion, curious about what Mitama said. This time when she enters the mansion, Mitama issn't there. However, she is surprised when Tsuruno Yui appears and insists they go in together. Tsuruno says she goes into the barrier as part of her training, since her copies make good opponents. Unbeknownst to Iroha, Yachiyo asked Tsuruno to look out for Iroha if she ever comes to the Mirror Witch's mansion. Yachiyo thinks the barrier is still too dangerous for Iroha by herself.
As Tsuruno mutters about her acting skills, Iroha overhears her talking to herself. Tsuruno lies about what she was saying and claims that if they concentrate, they can hear mysterious voices. She is shocked when they actually do hear someone laughing. The speaker is Emiri Kisaki, who Tsuruno introduces to Iroha. The girls are surprised when three other Emiri's appear.
Finishing each other's sentences, the Emiris explain that the original went to the Mirror Witch's barrier with her senior and one of her friends. However, she suddenly became separated from them and encountered her duplicates. Tsuruno is amazed that Emiri can talk with her copies like that. Iroha isn't even sure any of them are the real Emiri. After some debate over giving Iroha a nickname, one Emiri says she has to go looking for her companions. This prompts the other Emiris to depart, much to the surprise of Iroha and Tsuruno.
Emiri explains that since she's the original, she has to be the one who looks for the others. Iroha asks how the others agreed to that. Emiri says they just talked it over, prompting Tsuruno to say they understand each other on a different level. Iroha still isn't sure this Emiri is real and gets lost in thought. Emiri breaks her out of it when she asks Iroha and Tsuruno to search for her friend, Hinano Miyako and Rika Ayano.
Emiri says that Hinano is like a squirrel monkey, while Rika is a polished type with "girl power". Iroha still isn't sure this Emiri is real. Emiri thinks the others couldn't have gone far, though she admits it's just a guess. Suspicious, Iroha stares at Emiri, prompting her to ask if she has zits on her face. Suddenly they hear a vice calling out for them, which turns out to be Hinano. Emiri apologizes to her, but Hinano says it's fine now that they're together. Emiri introduces Hinano to Iroha and Tsuruno. Tsuruno says that Hinano does look a squirrel monkey, which makes Hinano laugh. Emiri suddenly says that this Hinano is a fake.
Hinano asks Emiri what she's talking about, but Emiri says she can't pretend to be the original. She then demands to know where the real Hinano is. Suddenly Hinano asks if Emiri is a fake. Iroha admits to herself is still possible and doesn't know what's real anymore. She recalls Mitama's words and wonders if this is what she was talking about. Emiri tells Hinano she's wrong. She says if she calls Hinano a squirrel monkey, she will get hit by her, and if she gets lost, Hinano will yell at all because she's worried. She insists that this Hinano is a fake. Iroha thinks Emiri feelings are very warm. Suddenly Hinano attacks Emiri. She says that Emiri is being annoying and she should just behave herself and become a test subject. Tsuruno says the fake has shown her true colors. Emiri says she's mad. The girls fight.
After defeating the fake Hinano, Emiri thanks the girls. Iroha apologizes for thinking Emiri is a fake. Suddenly Emiri gets a reaction on her "Miya--ko-senpai Radar" and runs off. Tsuruno and Iroha follow. Emiri arrives and points to an emtpy spot. Upon a closer look, there's a gap in the barrier. Emiri says Hinano tends to get into these kinds of gaps. Iroha asks if it's just a hunch, but Emiri says it's like having a sensor for dropped change. Emiri puts her hand into the gap, and pulls out Hinano.
As Iroha and Tsuruno are stunned by the event, Hinano yells at Emiri for getting separated from her. She says she's too carefree and always spaces out, and demands that Emiri stop making Hinano worry about her. Emiri says they're now even, since she fished Hinano out of there. Hinano admits she was knocked out and even though she's ticked off, she finds the barrier fascinating. Hinano asks who Iroha and Tsuruno are. Tsuruno calls her squirrel monkey, causing Hinano to hit Emiri while asking what sort of nonsense she put in their heads. Tsuruno figures she's real. Emiri asks what happened to Rika. Hinano answers that Rika got separated from her after Hinano was.
Suddenly a voice calls to Emiri and Hinano. They recognize it as Rika's voice. Rika says she's here to say good-bye, and she must go farther into the mirrors. Emiri is confused, while Hinano shouts her name. Iroha narrates that they were going to take a closer look into one of the barrier's hidden secrets, further into the opposite mirrors.
Emiri is shocked to find that Rika says she's leaving. Hinano tells Emiri to calm down. Emiri says Rika would never leave them behind like that and Hinano agrees - this Rika must be an imposter. Iroha points out they still don't know where Rika is. Hinano says they should split up. She says she'll go with Tsuruno to find Rika, Iroha will head back to Mitama to ask her what's happening, and Emiri will go and find other people to help with the search.
Returning to the barrier's entrance, Iroha is surprised by Mitama. After explaining what happened, Mitama confirms Iroha only heard an imposter Rika. She says that there's not much time left, and that Rika must have looked too far into the mirrors and seen "the deep abyss". Mitama says Iroha should hurry back before she's out of time, saying she'll explain it later. Iroha re-enters the barrier, and Mitama bids her good bye.
Hinano and Tsuruno call out for Rika. Tsuruno points out that screaming at the top of their lungs might draw enemy attention. Hinano says that's fine, because at least the situation will change. Tsuruno then shouts loudly, using what she calls an advertising technique that was sealed due to neighborhood complaints. Suddenly Rika appears. Rika says they should have left her alone. Hinano calls Rika an imposter, which causes Rika to claim that was a cruel thing to say. Hinano admits this still might be the real Rika.
Iroha then arrives, and reports what Mitama said. Suddenly more fake Rikas appear and surround the girls. The Rikas keep multiplying, preventing the girls from escaping. Emiri reappears, having brought an ally.
The ally turns out to be Ren Isuzu. Emiri explains that when she left the Mirrors mansion she ran into Ren. Ren says that she was feeling uneasy so she went for a walk, and suddenly found herself in front of the mansion. In the present, Tsuruno introduces herself and Iroha to Ren. As the fake Rika's mutter about ending everything, Ren thinks about her friendship with Rika. Ren shouts at the imposters not to impersonate Rika, and says she will make them disappear.
After defeating all enemies, the girls find an unconscious Rika. Rika awakens, much to everyone's relief. Rika says she looked into a mirror because she wondered how her make-up looked. She suddenly found herself looking at many little things before someone appeared behind her. Rika explains she doesn't remember anything else after that. All the girls proceed to leave the barrier. Iroha heads to Mitama's place to get an explanation, but she can't find her there. Iroha narrates that Mitama disappeared that day.